Interdisciplinary Explorations in Research Journal (IERJ)
Vol. 4 No. 1 (2026)

The Influence Of Social Interaction On Tiktok Shop Purchasing Decisions

Sumantyo, Franciscus Dwikotjo Sri (Unknown)
Hussaen, Saddam (Unknown)
Setyawan, Aditya Chandra (Unknown)
Hamdiah, Hamdiah (Unknown)
Yakin, Rahmat Aji Nur (Unknown)

Article Info

Publish Date
07 Feb 2026

Abstract

This study aims to analyze the influence of social interaction on purchasing decisions on the TikTok Shop platform. In the era of social commerce, the shift from transactional to interactional shopping experiences has redefined consumer behavior. Through the lens of Social Cognitive Theory and the concept of "shoppertainment," this research investigates how real-time engagement, peer recommendations, and influencer interactions shape consumer trust and urgency. The findings suggest that social interaction manifested through live streaming comments, likes, and shares acts as a catalyst that significantly reduces the consumer's decision-making journey. This abstract highlights the importance of two-way communication in modern digital marketing.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Interdisciplinary Explorations in Research Journal (IERJ)
Website

Abbrev

IERJ

Publisher

Sharia Journal and Education Center Publishing

Subject

Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Interdisciplinary Explorations in Research Journal (IERJ) is a peer-reviewed academic journal that provides an international platform for scholars and researchers to share innovative and cross-disciplinary studies. IERJ publishes original research articles, reviews, and scholarly papers that ...