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PENGEMBANGAN MEDIA PUBLIKASI MUSEUM SISA HARTAKU Anung Rachman; Nerfita Primadewi
Abdi Seni Vol 5, No 1 (2013)
Publisher : Institut Seni Indonesia Surakarta

The aim of the Community Services Group Program is to increase the number of visitspenginformasian through Sisa Hartaku and marketing globally Museum. Forms of developmentactivities carried out in the form of media publicity in the form of websites. Training provided tosupport these activities in the form of workshops pengoperasiaan camera, online article writingworkshops, workshop development and maintenance of websites. Subject training on this programare the members of the group manager of the museum and gift shop. The method used in thetraining is through discussion and practice. Through this training is expected to provide a solutionto the problem petrified low levels of traffic in Sisa Hartaku Museum. The training lasted for eightsessions, with training materials through the planning, preparation, manufacture, testing andmaintenance. Form of training starts from the discussion of the expected material relatedpublications by program partners. Mount Merapi and Wedhus Gembel (Cloud Heat) selected asmanifested in the form of brand and logo. Brand is an important guide in this publication mediadevelopment program. Partners are expected to recognize the special characteristics of businessand then used as an attraction for the public. So that potential visitors would come to the rest of mypossessions Museum directly after getting information via the website www.sisahartaku.com. Trainingresults indicate that the importance of website ownership for driving the business at this time.Website created quite informative and was able to increase the number of visitors to the Museum.Approximately thirty percent increase in the number of visits made media than pre- publicationcan be achieved. This has an impact on increasing the number manually souvenir product salesamounted to one hundred percent, but it has not happened yet online transactions during theexecution of programs.Key words : website, museum, Merapi, Wedus Gembel.

REVISITING RACIAL POTRAYAL IN THE AMERICAN POPULAR FILM Primadewi, Nerfita
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 13 No. 1 (2021)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v13i1.3682

This article examines the ways in which race has played out in American popular film, from early silent films to recent films. Even though film, especially cartoon, often perceived as merely entertainment, it is not free from racial biases. Ranging from D.W. Griffith’s Birth of a Nation to James Cameron’s True Lies to Ron Clement’s Aladdin to Scott Derrickson’s Doctor Strange, Hollywood cinema has been feeding not only American audiences but also non-American audiences bias stereotypical portrayal of people of color and their culture. This study will discuss how is race constructed, countered, and accommodated in such films, and problematized these types of films in relation to racial tension in the US nowadays.

NARATOLOGI FILM ADA APA DENGAN CINTA? P.A, Albertus Rusputranto; Primadewi, Nerfita
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 14 No. 2 (2022)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v14i2.4536

The article “Film Narratology Ada Apa Dengan Cinta?” is a scientific publication based on research results entitled “Film Narrative What's Up With Love? from the Perspective of Structural Semiotics”. The narrative structure of the film What's Up With Love? (director: Rudi Soedjarwo, 2002) was investigated using the modified vertical narrative structural analysis method of Roland Barthes's formulation, and an analysis of its derivatives was made. The derivative vertical narrative structural analysis method is used to read the film's narratology Ada Apa Dengan Cinta?

Diskursus Kosmopolitanisme dalam Film Indonesia Berlatar Luar Negeri Primadewi, Nerfita; Widiastutieningrum, Sri Rochana; Soetarno, Soetarno; Sugiharto, Ignatius Bambang
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 15 No. 1 (2023)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v15i1.5439

This research wants to see how locations, especially overseas locations are interpreted in scientific articles. The purpose of this study is to see how the meaning of location in Indonesian films is discussed academically outside of its function as an entertainment medium. The methodology used in this research is literary study. This method includes collecting data from various sources such as books, scientific articles, and press releases of Indonesian film using overseas location, and data analysis to determine how cosmopolitanism discourse appears in Indonesian films. This research underscores the importance of considering films as a representation of the desires of Indonesian audiences through the choice of locations chosen and how these locations function in the cinematic narrative.

STEREOTYPING PEREMPUAN DALAM SUAMI-SUAMITAKUT ISTRI TRANSTV Zamroni, Muhammad; Primadewi, Nerfita
Capture : Jurnal Seni Media Rekam Vol. 5 No. 1 (2013)
Publisher : Seni Media Rekam ISI Surakarta

This research describes about one of television genre programs called Suami-suamiTakut Istri.The problem is how stereotyping of woman's character in the Suami-suamiTakut Istriprogram? In addition, this research uses qualitative design and semiotic signification. From theresult,this research showed the stereotype of the woman's figure.There are particularly threestereotypes showed character, acting territory, and the relationship between men and women.Furthermore,the kinds of stereotypes among others indicate that a figure is feminine,emotional,domestic acting, and as a male sex object.Therefore, it is a proof that the sitcom Suami-suamiTakut Istri in Trans TV is not a program which empowers women because it is still on thestereotype to women.Keywords: Stereotype,sitcom,and Suami-SuamiTakut Istri

PRODUKSI KARYA SENI RUPA MOOI INDIE DALAM BENTUK EDIBLE ART SEBAGAI STRATEGI INOVASI PEMASARAN WARISAN REMPAH DI SAECA CAFÉ, SURAKARTA Waryanti, Dessy Rachma; Primadewi, Nerfita; Anggoro, Albertus Rusputranto Ponco
Abdi Seni Vol. 16 No. 1 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i1.6642

This study explores the design of edible art inspired by the aesthetic tradition of Mooi Indie painting and the sensory qualities of Indonesian spices through a collaborative community engagement project with the MSME partner, Saeca. Integrating visual art and molecular gastronomy, the project aims to produce intermedia artworks that are both culturally resonant and experientially rich. Employing the Design Thinking framework—Empathize, Define, Ideate, Prototype, and Test—the research applies a qualitative approach to analyze the symbolic, material, and sensory characteristics of traditional Indonesian spices within the context of art history. The resulting edible artworks reinterpret the idyllic and romanticized themes of Mooi Indie while showcasing the complexity and cultural significance of indigenous spices. These creations offer a novel intersection between food and fine art, functioning as sensory-based cultural expressions that respond to contemporary aesthetic and market needs. The findings highlight the potential of edible art as a medium for cultural storytelling, interdisciplinary innovation, and the preservation of local heritage through multisensory experience design.

PARODI GENDER SEBAGAI MEDIA KRITIK SOSIAL: STEREOTIPIKAL SIKAP PEREMPUAN DALAM KONTEN SOSIAL MEDIA Primadewi, Nerfita; Waryanti, Dessy Rachma; Abdullah, Varatisha Anjani
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 17 No. 1 (2025)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v17i1.7171

Artikel ini mengeksplorasi fenomena konten kreator media sosial laki-laki yang memerankan karakter perempuan dalam perspektif etika utilitarianisme. Dalam era digital, media sosial telah menjadi platform utama untuk ekspresi dan interaksi sosial, di mana konten kreator memiliki pengaruh signifikan dalam membentuk opini publik dan norma budaya. Tulisan ini berfokus pada tiga konten kreator terkenal di Indonesia: Ibu Hajat, Karmalogy, dan Meifang_sby, yang menggunakan karakter perempuan untuk memparodikan kebiasaan sehari-hari wanita. Melalui analisis kritis terhadap konten mereka, artikel ini menilai dampak positif dan negatif dari tindakan mereka berdasarkan prinsip-prinsip utilitarianisme yang dikembangkan oleh John Stuart Mill. Artikel ini juga membahas bagaimana identitas yang dibentuk di media sosial adalah hasil dari proses kurasi yang kompleks, serta pentingnya tanggung jawab etis bagi konten kreator dalam produksi konten yang menghibur dan mendidik.

REVISITING RACIAL POTRAYAL IN THE AMERICAN POPULAR FILM Primadewi, Nerfita
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 13 No. 1 (2021)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v13i1.3682

This article examines the ways in which race has played out in American popular film, from early silent films to recent films. Even though film, especially cartoon, often perceived as merely entertainment, it is not free from racial biases. Ranging from D.W. Griffith’s Birth of a Nation to James Cameron’s True Lies to Ron Clement’s Aladdin to Scott Derrickson’s Doctor Strange, Hollywood cinema has been feeding not only American audiences but also non-American audiences bias stereotypical portrayal of people of color and their culture. This study will discuss how is race constructed, countered, and accommodated in such films, and problematized these types of films in relation to racial tension in the US nowadays.

NARATOLOGI FILM ADA APA DENGAN CINTA? P.A, Albertus Rusputranto; Primadewi, Nerfita
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 14 No. 2 (2022)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v14i2.4536

The article “Film Narratology Ada Apa Dengan Cinta?” is a scientific publication based on research results entitled “Film Narrative What's Up With Love? from the Perspective of Structural Semiotics”. The narrative structure of the film What's Up With Love? (director: Rudi Soedjarwo, 2002) was investigated using the modified vertical narrative structural analysis method of Roland Barthes's formulation, and an analysis of its derivatives was made. The derivative vertical narrative structural analysis method is used to read the film's narratology Ada Apa Dengan Cinta?

Diskursus Kosmopolitanisme dalam Film Indonesia Berlatar Luar Negeri Primadewi, Nerfita; Widiastutieningrum, Sri Rochana; Soetarno, Soetarno; Sugiharto, Ignatius Bambang
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 15 No. 1 (2023)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v15i1.5439

This research wants to see how locations, especially overseas locations are interpreted in scientific articles. The purpose of this study is to see how the meaning of location in Indonesian films is discussed academically outside of its function as an entertainment medium. The methodology used in this research is literary study. This method includes collecting data from various sources such as books, scientific articles, and press releases of Indonesian film using overseas location, and data analysis to determine how cosmopolitanism discourse appears in Indonesian films. This research underscores the importance of considering films as a representation of the desires of Indonesian audiences through the choice of locations chosen and how these locations function in the cinematic narrative.

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