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All Journal Comvice : Journal of community service JAD: Jurnal Riset Akuntansi & Keuangan Dewantara Jurnal Indonesia Sosial Teknologi
Ufi Rumefi
Institut Teknologi dan Bisnis Yadika Pasuruan
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Digital Marketing, Menu Diversity, and Service Quality on Customer Loyalty Ufi Rumefi; Agus Andi Subroto; Jihad Agil Maulana Kusuma
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i3.8970

Abstract

The background of this research is based on the increasingly competitive culinary business landscape in the digital era, where digital marketing strategies, menu variations, and customer service play a crucial role in maintaining customer loyalty. This research aims to test and analyze the influence of digital marketing, menu diversity, and service quality on customer loyalty among "Mie Mbah Joyo" consumers, who have a population of 64. This research employs a quantitative method with a survey approach. The sampling technique used a purposive sampling formula to determine a sample of 44 respondents. The results of the study indicate that these variables have a simultaneous influence. However, only two variables, digital marketing, and menu diversity, significantly influence customer loyalty. Of all the significant variables, the menu diversity variable has the greatest influence or is the most dominant on customer loyalty, with a value of 0.478. This study concludes that digital marketing strategies and attractive menu variations are more effective in increasing customer loyalty than service quality factors. The implications of this research highlight the importance of innovation in digital marketing and menu development to enhance the competitiveness of culinary businesses.
Pendampingan PENDAMPINGAN PENCATATAN KEUANGAN DESA BERBASIS BUKU KAS GUNA PENINGKATAN TRANSPARANSI DESA: Pendampingan Pencatatan Keuangan Desa Berbasis Buku Kas Guna Peningkatan Transparansi Desa Ufi Rumefi; Khamdan Suriyok; Ninik Churniawati; Harfiahani Indah R.N, A; Bayhaqi
COMVICE: Journal Of Community Service Vol. 10 No. 1 (2026): April (2026)
Publisher : ITEBIS PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/comvice.v10i1.1615

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman dan keterampilan aparatur desa dalam melakukan pencatatan keuangan secara tertib dan transparan melalui penggunaan buku kas. Mitra dalam kegiatan ini adalah aparatur pemerintah desa yang terlibat dalam pengelolaan keuangan desa. Permasalahan yang dihadapi mitra adalah masih terbatasnya pemahaman aparatur desa dalam melakukan pencatatan transaksi keuangan secara sistematis, sehingga beberapa transaksi penerimaan dan pengeluaran dana desa belum terdokumentasi dengan baik. Untuk mengatasi permasalahan tersebut, tim PKM menawarkan solusi berupa kegiatan pelatihan dan pendampingan pencatatan keuangan desa berbasis buku kas. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan yaitu survei awal untuk mengidentifikasi permasalahan, koordinasi dengan pemerintah desa, pelaksanaan pelatihan mengenai pencatatan transaksi keuangan menggunakan buku kas, serta pendampingan dalam penerapan pencatatan keuangan desa. Hasil kegiatan menunjukkan bahwa setelah pelaksanaan PKM, aparatur desa memiliki pemahaman yang lebih baik dalam melakukan pencatatan berdasarkan buku kas.
ANALISIS KINERJA KEUANGAN PERUSAHAAN DITINJAU DARI RENTABILITAS, LIKUIDITAS, SOLVABILITAS (STUDI PADA PT. MISWAK UTAMA) Indriani Rafika Sari; Ufi Rumefi; Rohman Dijaya; Ersa Zabrina; Akhmad Tajuddin
JAD : Jurnal Riset Akuntansi & Keuangan Dewantara Vol. 7 No. 2 (2024): Juli (2024) - Desember (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jad.v7i2.1527

Abstract

The purpose of this study is to analyse the financial performance of the company in terms of profitability, liquidity, and solvency in 2015-2019 at PT Miswak Utama. The data analysis method in this study is quantitative descriptive. PT Miswak Utama's financial statements were analysed in terms of profitability, liquidity, and solvency, which were then compared with industry standard ratios. The results showed that the profitability ratio, calculated from the gross profit margin and net profit margin, indicated that PT Miswak Utama was in poor condition, except in 2015, when it had a fairly high net profit. Furthermore, the liquidity ratio calculated from the current ratio and quick ratio also showed that PT Miswak Utama was in a poor condition because it was unable to pay its current liabilities. The solvency ratio calculated from the debt to asset ratio and debt to equity ratio also showed that PT Miswak Utama was in a poor condition because it was unable to guarantee the company's debts, which would result in a lack of trust from creditors.
Co-Authors Agus Andi Subroto Akhmad Tajuddin Bayhaqi Ersa Zabrina Harfiahani Indah R.N, A Indriani Rafika Sari Jihad Agil Maulana Kusuma Khamdan Suriyok Ninik Churniawati Rohman Dijaya