Garuda - Garba Rujukan Digital

PENGARUH HARGA, KUALITAS, KONDISI PASAR DAN LOKASI PASAR TERHADAP PREFERENSI KONSUMEN DALAM BERBELANJA DI PASAR TRADISIONAL Ade Nurhayati Kusuma Dewi
Eqien - Jurnal Ekonomi dan Bisnis Vol 3 No 2 (2016): JURNAL EKONOMI DAN BISNIS “E-QIEN” Volume 1 Nomor 4, Arpil 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Berdasarkan sumber dari para pedagang pasar di pasar tradisional, bahwa kini jumlah konsumen yang berkunjung dan membeli di pasar tradisional semakin hari cenderung semakin berkurang. Omzet penjualanpun cenderung menurun. Bila dibandingkan dengan keadaan 10 tahun yang lalu, dimana waktu berjualan dimulai dari jam 4 pagi sampai dengan jam 12 siang, barang dagangan yang terjual sudah habis. Tetapi kini sampai sore, dengan jumlah kuantitas barang yang ditawarkan relatif sama, namun memerlukan waktu yang lebih lama, bahkan seringkali barang yang ditawarkan tidak habis terjual. Hal tersebut tentu saja sangat merugikan para pedagang

ANALYSIS OF THE EFFECT OF THIRD-PARTY FUNDS FOR MURABAHAH, CAPITAL ADEQUACY RATIO (CAR), AND NON-PERFORMING FINANCING (NPF) MURABAHAH TO RETURN ON ASSETS (ROA) AT ISLAMIC COMMERCIAL BANKS IN INDONESIA FOR THE 2017-2020 PERIOD Ropi Marlina; Juliani Lisma Sari; Dewindi Dewindi; Novian Mardani; Ade Nurhayati
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 4 No. 2 (2023)
Publisher : STIESA Press

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The purpose of this study is to analyze the Effect of Third-Party Funds (DPK), Capital Adequacy Ratio (CAR), and Murabahah Non-Performing Financing (NPF) on Return on Asset (ROA). The research method used is in this study is a descriptive method with a quantitative approach and uses panel data regression analysis (Time Series and Cross Series) with a Fixed Effect Model (FEM) model using Eviews software version 10. The sampling method used is purposive sampling, which uses several criteria so that there are 12 Islamic Commercial Banks that are used as samples operating in Indonesia and registered with the OJK from 2017-2020. The results showed that the Third-Party Fund Variable (DPK) and Capital Adequacy Ratio (CAR) had a positive and significant effect on Return on Asset (ROA) in Islamic Commercial Banks. Murabahah's Non-Performing Financing (NPF) has a negative and insignificant influence on Return on Asset (ROA). Murabahah's Third Party Funds, Capital Adequacy Ratio (CAR), and Murabahah's Non-Performing Financing (NPF) simultaneously (together) have a positive and significant influence on Return on Asset (ROA). Islamic commercial banks must consider various solutions to obtain high profitability. Murabahah's Third Party Funds, Capital Adequacy Ratio (CAR), and Murabahah's Non-Performing Financing (NPF) must be maintained and tiered to obtain maximum profitability.

MARKETING DIGITALIZATION AND RELIGIUSITY AND ITS INFLUENCE ON INTEREST IN MUZAKKI FUNDRAISING SMILE MANDIRI PURWAKARTA Ade Nurhayati Kusumadewi; Ropi Marlina; Rika Amalia
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 5 No. 1 (2023)
Publisher : STIESA Press

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The purpose of this study is to find out whether digital marketing affects the interest of muzaki ziswaf in fundraising independent smile Purwakarta, whether religiosity affects the interest of muzaki ziswaf in fundraising independent smile Purwakarta. The method used in this study is a quantitative with descriptive verification method. The data analysis technique used is multiple linear regression with SPSS software version 25. The sampling method used is purposive sampling, which uses several criteria so that there are muzakki fundraising senyum mandiri Purwakarta, aged 19-50 years, domiciled in Purwakarta, one respondent can only fill out one questionnaire. The results showed that both free variables simultaneously have a significant effect on bound variables. Of the total dependent variables, 60.3% simultaneously affected the interest of muzaki ziswaf Senyum Mandiri Purwakarta.

Celebrity Worship Dan Materialism Serta Pengaruhnya Terhadap Compulsive Buying Merchandise Pada Generasi Milenial Di Purwakarta Ade Nurhayati Kusumadewi; Ropi Marlina; Amna Mawardi; Azizah Tu’sadiyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 04 (2023): Eqien Journal Of Economics and Business
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i04.1506

This study aims to determine the effect of Celebrity Worship and Materialism on Compulsive Buying Merchandise in the Millennial Generation in Purwakarta. The research method used is descriptive quantitative. The population of this study is the Millennial Generation in Purwakarta whose number is known by using a sampling technique, namely incidental sampling of 100 respondents. Methods of data collection using a questionnaire. The data analysis method used is instrument test, classic assumption test and hypothesis testing using SPSS version 25. The results of this study indicate that partially Celebrity Worship has a positive and significant effect on Compulsive Buying Merchandise in the Millennial Generation in Purwakarta, Materialism has a positive and significant effect on Compulsive Buying Merchandise in the Millennial Generation in Purwakarta. and simultaneously celebrity worship and materialism have a positive and significant effect on Compulsive Buying Merchandise in the Millennial Generation in Purwakarta Keywords: Celebrity Worship, Materialism, Compulsive Buying

The Effect of Religiosity and Product Knowledge on Trust in Islamic Banking in Purwakarta Kusumadewi, Ade Nurhayati; Marlina, Ropi; Nugraha, Shandika Satriadi; Inomjon, Qudratov Satriadi
Islamic Research Vol 7 No 2 (2024): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v7i2.217

The purpose of this study was conducted to determine what factors influence trust in Islamic banking. In this study, two independent variables were taken, namely religiosity and product knowledge and trust as the dependent variable. The method used in this study is a quantitative with descriptive verification method with a research sample of 99 respondents. The data analysis technique used is multiple linear regression with SPSS software version 25. Based on the results of multiple linear regression analysis, this study shows that religiosity and product knowledge has a significant on the trust of Islamic banking in the city of Purwakarta. And overall independent variables have a simultaneous effect on confidence with Fcount 27.955 with a significance level of 0.000 <0.05. And the value of 0.368 R Square shows the results that all variables have an effect simultaneously as much as 36.8%. The implication of this study shows that religiosity and product knowledge variable has a direct effect on increasing the trust of Islamic banking in the city of Purwakarta. However, this study implies the need for better The importance of increasing religiosity and pay attention to product knowledge so as to increase customers to use Islamic banking services. This research is expected to provide benefits for managers of Islamic banking branch offices to increase customer trust in Islamic banking.

The Effect of Religiosity and Product Knowledge on Trust in Islamic Banking in Purwakarta Kusumadewi, Ade Nurhayati; Marlina, Ropi; Nugraha, Shandika Satriadi; Inomjon, Qudratov Satriadi
Islamic Research Vol 7 No 2 (2024): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v7i2.217

The purpose of this study was conducted to determine what factors influence trust in Islamic banking. In this study, two independent variables were taken, namely religiosity and product knowledge and trust as the dependent variable. The method used in this study is a quantitative with descriptive verification method with a research sample of 99 respondents. The data analysis technique used is multiple linear regression with SPSS software version 25. Based on the results of multiple linear regression analysis, this study shows that religiosity and product knowledge has a significant on the trust of Islamic banking in the city of Purwakarta. And overall independent variables have a simultaneous effect on confidence with Fcount 27.955 with a significance level of 0.000 <0.05. And the value of 0.368 R Square shows the results that all variables have an effect simultaneously as much as 36.8%. The implication of this study shows that religiosity and product knowledge variable has a direct effect on increasing the trust of Islamic banking in the city of Purwakarta. However, this study implies the need for better The importance of increasing religiosity and pay attention to product knowledge so as to increase customers to use Islamic banking services. This research is expected to provide benefits for managers of Islamic banking branch offices to increase customer trust in Islamic banking.

DIGITAL SKILLS COUNSELING FOR GENERATION Z: A MASS COMMUNICATION PERSPECTIVE AT MADRASAH ALIYAH MIFTAHUL FALAH BANDUNG CITY Herlina, Elin; Kusumadewi, Ade Nurhayati; Priyana, Indarta; Kusnara, Hasti Pramesti; Jaya, Umban Adi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1268

The development of digital media enhances creativity but also raises ethical issues. Users need digital communication skills to get positive effects. The purpose of this counseling is to determine the ability of digital communication skills of Generation Z at Madrasah Aliyah Miftahul Falah, Bandung City, as the next generation of the nation towards the Golden Indonesia 2045. This counseling uses a qualitative approach, using a case study approach to six Generation Z participants who come from schools at Madrasah Aliyah Miftahul Falah, Bandung City, The techniques used in the qualitative research method of the case study approach focus on observation and in-depth interviews with 6 informants consisting of three students and three female students, Using mass communication theory developed by McQuail, The results of the counseling show that Generation Z has a fairly good level of digital literacy, as evidenced by their ability to choose websites that can be trusted and communicate digitally well on social media. The findings obtained, generation Z students, understand the importance of upholding digital communication standards, as well as how to overcome ethical dilemmas that arise online, especially on social media. However, the emergence of social media also raises digital communication problems such as the spread of hoaxes, doxing, bullying, cyberbullying, fraud, and negative online behaviors that have an impact on the education sector

Peran Celebrity Endorsement Dan Tagline Terhadap Brand Awareness Konsumen N’Pure Di Purwakarta Kusumadewi, Ade Nurhayati; Marlina, Ropi; Mawardi, Amna; Laela, Ela; Asih, Sheni Mulya
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1918

This research was conducted to determine the effect of celebrity endorsements and taglines on brand awareness. In this study, data collection was used in the form of a non-probability sampling technique, namely a sampling technique that does not provide repeat or equal opportunity for each member of the population to be sampled. The data analysis method used in this study is multiple linear regression with the help of SPSS 25 software. Based on the results of the research that has been done, it shows that partially celebrity endorsements and taglines have a positive and significant effect on brand awareness. And all the dependent variables have a simultaneous effect on brand awareness with a calculated F value of 35.365 with a significant level of 0.000 <0.05. And the R square value shows a result of 0.429, which means that all dependent variables have a simultaneous effect of 42.9%. Keywords: Celebrity Endorsement, Tagline, Brand Awareness

PELATIHAN PENGEMBANGAN MANAJEMEN SUMBER DAYA MANUSIA DAN KUALITAS PELAYANAN UNTUK MENINGKATKAN PRODUKTIVITAS PADA PABRIK KUDA TANDANG OLAHAN SNACK KOTA SUMEDANG Pramesti, Hasti; Dewi, Ade Nurhayati; Mawardi, Amna; Chrisulianti, Rizki; Winarni, Riani
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1675

This community service aims to develop human resource (HR) management and improve service quality to increase productivity at Kuda Tandang Factory, a traditional snack producer in Sumedang City. Since its establishment in 2013, the company has faced challenges in HR management and service quality that affect production efficiency and product quality. With increasingly tight competition in the processed food sector, Kuda Tandang Factory needs to develop HR management strategies and improve services to maintain competitiveness in the market. The proposed program includes HR needs analysis, technical and managerial training, development of a performance management system, and periodic performance evaluation. The results of the community service show significant improvements in employee skills, operational efficiency, and service quality, which have an impact on increasing productivity by up to 20% and increasing customer satisfaction. This community service highlights the importance of effective HR management and good service quality to drive competitiveness in the SME sector, and offers a model that can be adapted by other SMEs in the processed food industry.

Integrating AI and Digital Marketing to Increase Generation Z's Purchasing Interest Jaya, Umban Adi; Pramesti, Hasti; Albar, Fauzan Manafi; Mbunai, La Ode; Kusumadewi, Ade Nurhayati
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 5 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v5i1.1954

AI and digital marketing are essential components in modern marketing strategies that can enhance efficiency and personalize consumer experiences. AI is used for data analysis, content personalization, chatbots, and market trend prediction, while digital marketing involves marketing through digital platforms such as social media, email, and search engines. This study examines the influence of Artificial Intelligence (AI) and digital marketing on consumer purchase intention, particularly among Generation Z in Sukabumi City. The study utilized an associative methodology combined with a quantitative strategy, gathering information through online surveys from a sample of 100 participants. The data was then analyzed using SEM with PLS. The findings of the research indicate that AI and digital marketing play a crucial role in shaping consumer intentions to make purchases. AI enhances ad relevance and consumer satisfaction, while digital marketing enables companies to reach a wider and more diverse audience. The integration of AI in digital marketing has proven to increase personalization, sales conversion, and customer loyalty. The R-Square value for the consumer purchase intention construct is 0.821, indicating that the model used has good capability in explaining variations in consumer purchase intention. These findings confirm the importance of implementing AI and digital marketing in marketing strategies to increase consumer purchase intention and achieve optimal results.

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