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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Al-Faizi: Jurnal Hukum, Politik dan Bisnis
Muhammad Julianto
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Economics, Econometrics & Finance Public Health Other

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Multisensory Experience Design in Semarang's Culinary Destinations: Its Impact on Memorable Tourism Experience and Revisit Intention Heri Usodo; Heru Yulianto; Muhammad Julianto; Firda Sekar Praditya
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8225

Abstract

Culinary tourism has emerged as a vital segment of the tourism industry; however, tourist interest in Central Java's culinary sector remains relatively low (13.02%). This study investigates the implementation of multisensory experience design in Semarang's culinary destinations, explores its contribution to the formation of Memorable Tourism Experience (MTE), and examines its influence on revisit intention. Employing a qualitative phenomenological approach, the research engaged 30 informants through in-depth interviews, participatory observations, sensory mapping, and focus group discussions conducted at five key culinary sites. Thematic analysis revealed five dimensions of multisensory experience, with olfactory and gustatory senses being most dominant, resulting in a distinctive cultural sensoryscape specific to Semarang. The findings identify four mechanisms through which multisensory experiences contribute to MTE: sensory immersion, cultural authenticity, emotional connection, and sensory memory formation. Notably, sensory immersion emerged as a novel dimension that complements the existing MTE framework. MTE was found to influence revisit intention via three psychological pathways: memory activation, emotional bonding, and social sharing. The study culminates in a multisensory experience design framework that can be adapted by other culinary destinations across Indonesia, emphasizing the significance of local cultural uniqueness.
Strategi Pemasaran dan Pengembangan Pengelolaan Garam Masyarakat dalam Meningkatkan Hasil Penjualan dan Kualitas Didesa Pemongkong: Marketing Strategy and Development of Community Salt Management to Increase Sales Results and Quality in Pemongkong Village M. Saipul Watoni; Irwan Yon Hadi; Sahnizam; Muhammad Julianto; M. Sulamul Ghozi R
Al-Faizi : Jurnal Politik, Hukum dan Bisnis Vol. 4 No. 1 (2026): MEI
Publisher : Pendidikan Al-Gafari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66886/alfaizi-jphb.v4i1.281

Abstract

This study aims to analyze the marketing strategy and development of community salt management in increasing sales results and product quality in Pemongkong Village, Jerowaru District, East Lombok Regency. This village is known as one of the centers of community salt production on Lombok Island, but still faces various problems related to business management, marketing, and product quality improvement. These problems have an impact on the low competitiveness and selling value of local salt in the market. This study uses a qualitative approach with a descriptive method. Data collection techniques were carried out through field observations, in-depth interviews with salt farmers, salt business group managers, and village officials, as well as other supporting documentation. Data analysis techniques used an interactive model that includes data reduction, data presentation, and drawing conclusions. The results show that the marketing strategy implemented by the salt farming community in Pemongkong Village is still conventional, namely through direct sales to middlemen without adequate packaging and branding. However, there are efforts to develop management, such as the implementation of a geomembrane pond system, training for salt business groups (KUB), and improving production quality. The main obstacles faced include limited market access, low marketing literacy, and limited infrastructure support.
Co-Authors Firda Sekar Praditya Heri Usodo Heru Yulianto Irwan Yon Hadi M. Saipul Watoni M. Sulamul Ghozi R Sahnizam