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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Diniya Ningtias Dini
Universitas Primagraha
Education

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ANALISIS FAKTOR KEBERHASILAN UMKM AYAM GEPREK DALAM MENARIK KONSUMEN DI ERA DIGITAL Miftah Komala Putri; Elis Qurota A'yun; Ulfa Yulia Rahmi; Muhamad Rifki; Aliyah; Diniya Ningtias Dini
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 02 (2025): Volume 11 No. 02 Juni 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i02.6479

Abstract

This study is intended to investigate and analyze the extent to which the success of MSMEs of geprek chicken has an impact on attracting consumers. Digital transformation has made MSMEs one of the main pillars of the national economy, including by encouraging the formation of new job opportunities, improving living standards, and growing innovations based on local wisdom. MSMEs in the culinary field have great opportunities to develop, considering that food and beverage consumption is a primary need that never recedes in society. Geprek chicken is one of the most popular culinary delights, also followed by many other business actors, thus creating tight competition between geprek chicken sellers. This study used a qualitative approach with a data collection method in the form of interviews, involving business owners and consumers as the main informants. The results of the data collection were analyzed to determine the marketing strategies implemented, competitive advantages, and various aspects that determine buyer decisions. The conclusion of the study shows that the factors that contribute to the success of Ayam Geprek Sedulur include superior product quality with original caplak chili sauce, a strategic location near campus, students, and workers in the city of Serang, affordable prices, and friendly and fast service. In addition, the diversity of menus offered and digital promotions through food delivery platforms also play an important role in attracting customers.
PENGARUH MODEL PEMBELAJARAN MULTIMEDIA INTERAKTIF TERHADAP HASIL BELAJAR SISWA DI SDN SEPANG Henny Setiani; Aini Khairunnisa; Muhamad Rifki; Mila Sofia Rizqia; Diniya Ningtias Dini
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 02 (2025): Volume 11 No. 02 Juni 2025 In Order
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i02.6538

Abstract

The purpose of this study is to evaluate how well interactive multimedia learning models and traditional learning models affect the learning outcomes of SDN Sepang students. Students' poor learning results as a result of a lack of diversity in teaching strategies were the issue brought up. Two groups of thirty students each participated in the quasi-experimental study. Pre- and post-tests were used to gather data. With 29 students completing the post-test and an average score of 79.5, the results indicated that the group that used interactive multimedia saw a more notable improvement in scores. In contrast, the traditional group only completed 12 pupils and achieved an average of 58.3. The majority of pupils expressed greater interest in multimedia learning, according to the survey. Therefore, it has been demonstrated that interactive multimedia learning is more successful in raising student motivation and learning results.
Co-Authors Aini Khairunnisa Aliyah Elis Qurota A'yun Henny Setiani Miftah Komala Putri Mila Sofia Rizqia Muhamad Rifki Ulfa Yulia Rahmi