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All Journal Pengabdian Deli Sumatera Journal of Business Administration and Management (Patua)
Indra Setiawan Hutabarat
Sekolah Tinggi Ilmu Ekonomi Al Washliyah Sibolga
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGOLAHAN MINUMAN SEHAT SUJEL UNTUK MENINGKATKAN PENGHASILAN UMKM MASYARAKAT DESA TAPIAN NAULI I Delita Sihotang; Hadijah Sipahutar; Indra Setiawan Hutabarat; Heriyawan Hutagalung; Alfansuri Tanjung
Pengabdian Deli Sumatera Vol 3 No 2 (2024): Artikel Pengabdian Juli 2024
Publisher : LLPM Universitas Deli Sumatera

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Abstract

One of the tri dharma of higher education is that lecturers are required to do community service. STIE Al Washliyah Sibolga supports lecturers in carrying out community service according to their areas of expertise. One of the areas of expertise at STIE Al Washliyah Sibolga is related to entrepreneurship. Basically, the purpose of community service is to provide new ideas about entrepreneurship and build a creative and entrepreneurial spirit, especially for young people at Desa Tapian Nauli I. The targeted result with dedication is to provide entrepreneurship counseling to build a creative and entrepreneurial spirit for beginners. The expected creative abilities are creative and innovative abilities which form the basis of an entrepreneurial spirit to achieve success. The entrepreneurial spirit can encourage an independent, creative and innovative mentality, be responsible and not give up easily when starting a business. It is hoped that this counseling will run well and the insight of young people at Desa Tapian Nauli I will increase.
THE EFFECT OF CUSTOMER RELATIONSHIP MARKETING AND TOTAL QUALITY MANAGEMENT ON CONSUMER BUYING INTEREST AT THE ANGELIA MELY SARUDIK STORE, CENTRAL TAPANULI REGENCY Zunaidar; Rifka Hadia Lubis; Indra Setiawan Hutabarat
Patua : Journal of Business Administration and Management Vol. 3 No. 1 (2025): Journal of Business Administration And Management (Patua)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v3i1.526

Abstract

One of the goals of marketing is to stimulate the emergence of a desire to buy. Buying interest will arise on its own, if the company is able to maintain and improve relationships with consumers and is able to provide quality products or services that meet the needs and satisfaction of the consumer market continuously. The purpose of this study is to determine the influence of customer relationship marketing and total quality management on consumer buying interest in Angelia Mely Sarudik Store, Central Tapanuli Regency. The type of study used associative explanatory with a sample of 63 people and was analyzed using multiple linear regression analysis. The results of the study found that the R Square determination coefficient was 0.564, meaning that 56.4% of consumer buying interest was influenced by customer relationship marketing and total quality management. While the remaining 43.6% can be influenced by other factors that are not discussed in this study. Customer relationship marketing has a positive and significant effect on consumer buying interest, it is known that the tcal value is 2,738 > the ttable value is 1,999 (2,738 > 1,999). Total quality management has a positive and significant effect on consumer buying interest. It is known that the t-count value is 5.703 > the ttable value is 1.999 (5.703 > 1.999). The results of the simultaneous test obtained by Fitutung (38.829) were greater than Ftabel (3.15) which means that customer relationship marketing and total quality management together have a positive effect on consumer buying interest. The regression equation is Y = 4.019 + 0.276 X1 + 0.610 X2 showing an increase in consumer buying interest after being influenced by customer relationship marketing and total quality management in a positive direction.
Co-Authors Alfansuri Tanjung Delita Sihotang Hutagalung, Heriyawan Rifka Hadia Lubis Sipahutar, Hadijah Zunaidar