Hajar Dewantara
Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia

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The Impact of Innovation Strategies on Competitive Advantage: The Role of Students in the Digital Creative Industry during Industry 5.0 Hajar Dewantara; Muhammad Hafish; Muhammad Aldi Pranata; Ulfa Fitriah R
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.358

Abstract

The purpose of this study is to analyze the impact of innovative strategies on the competitiveness of creative industry businesses in the Industry 5.0 era. This study aims to analyze the impact of innovative strategies on the competitiveness of creative industry businesses in the Industry 5.0 era, as well as explore the role of students in supporting innovation in the sector. The role of teachers in encouraging innovation in a particular sector. The analysis method used is a quantitative descriptive approach with data collection. The analysis method used is a quantitative descriptive approach with data collection. through a survey of students working in the digital creative industry. The results showed that innovation strategies, including new product/service development, process innovation, and function modification, have a significant influence in creating sustainable competitive advantages for companies. Students, as a young generation who are educated and familiar with technology, have great potential to contribute to innovation in the digital creative industry through fresh mindsets, openness to new ideas, and responsiveness to change.
Innovation Capability As a Strategic Asset: Examining the Human Resource Dynamics and Technology Integration in Business Performance Muh. Rasbi; Erwin Erwin; Andika Isma; Hajar Dewantara; Muhammad Nur Alam Muhajir
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 1 (2026): Volume 4, Issue 1, March 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i1.819

Abstract

Purpose – This study aims to analyze business performance models using innovation capabilities, which are rarely used to improve business performance. Design/methodology/approach – The research method used is quantitative, collecting data from entrepreneurs using questionnaires and analyzing them using Partial Least Squares-Structural Equation Modeling Finding/Results – The findings of this study indicate that there is no significant relationship between innovation capabilities and business performance, and there is no moderating effect of technology access on the relationship between innovation capabilities and business performance. Originality/Value – This study contributes to the literature by uncovering a 'performance paradox', where innovation capability—contrary to conventional theories—shows no significant impact on business performance. It shifts the academic focus from internal innovation processes to the critical necessity of direct technology access as a primary driver for business resilience in the digital era.
TOGAF ADM–Based Enterprise Architecture Design: A Design Science Study on Capability and Process Alignment in Digital Organizations Hajar Dewantara; Andi Asrida Reskinah D; Nurul Aulia Fitriani; Risnawati S
Indonesian Journal of Enterprise Architecture Vol. 2 No. 3 (2025): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/ijea.v2i3.540

Abstract

TOGAF ADM (The Open Group Architecture Framework Architecture Development Method) is a structured and comprehensive framework for developing and managing PT Shopee Indonesia's architecture. TOGAF ADM provides a systematic approach to planning, designing, and implementing architectures that support business objectives. Within this framework, the architecture development process consists of a series of well-organized stages, from initial planning to implementation and maintenance of the architecture. Each TOGAF ADM stage is equipped with guidelines and templates that assist enterprise architects in describing, analyzing, and implementing architectural elements such as business architecture, data architecture, application architecture, and information technology architecture. Enterprise Architecture modeling using TOGAF ADM helps organizations understand the interrelated relationships between these architectural elements and ensure alignment with business strategy. By using TOGAF ADM, organizations can create and manage a consistent, integrated, and adaptive architecture, which helps in reducing complexity, increasing operational efficiency, and facilitating successful change and transformation. Understanding and applying TOGAF ADM provides practical guidance for enterprise architects in developing architectures capable of addressing complex business challenges and achieving competitive advantage.