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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Economic Education and Entrepreneurship Studies
Betania Kartika Muflih
International Islamic University Malaysia, Malaysia
Economics, Econometrics & Finance Other

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Exploring the Path from Social Media and Entrepreneurship Education to Entrepreneurial Interest: The Intervening Effect of Entrepreneurial Mentality Ummul Khaerani; Novia Fitri Ramadani; Andika Isma; Wiwin Riski Windarsari; Betania Kartika Muflih
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 2 (2025): Volume 3, Issue 2, May-August 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i2.587

Abstract

This study explores the influence of social media and entrepreneurship education on students’ entrepreneurial interest at Makassar State University, with entrepreneurial mentality serving as a mediating variable. In the context of Indonesia’s economic development—where the number of entrepreneurs plays a critical role—the relevance of entrepreneurship education at the university level becomes increasingly important. A quantitative research approach was adopted using a survey method, involving 139 student respondents. Data were collected through a structured questionnaire measuring four key variables: entrepreneurship education, social media usage, entrepreneurial mentality, and entrepreneurial interest. The analysis results indicate that both entrepreneurship education and social media have a significant and positive impact on students’ entrepreneurial interest. Moreover, entrepreneurial mentality functions as an effective mediator, strengthening the relationship between independent variables and entrepreneurial interest. These findings offer valuable insights for enhancing entrepreneurship curricula in higher education and utilizing social media as a strategic tool to foster entrepreneurial aspirations among students. This research contributes to academic discourse and offers practical implications for educators and policymakers seeking to cultivate entrepreneurial potential in the younger generation.
Digital-Based Informal Entrepreneurship Education: Transforming Social Media into a Business Learning Space Nurhayani Nurhayani; Andika Isma; Wiwin Riski Windarsari; Andi Naila Quin Azisah Alisyahbana; Betania Kartika Muflih
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

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Abstract

The development of digital technology has driven transformations in various aspects of life, including entrepreneurship education. This study examines how social media can be utilized as an informal learning space to support digital-based entrepreneurship education without being limited by space and time. Using a qualitative approach and literature review, this article explores the role of platforms such as Instagram, TikTok, and YouTube in disseminating entrepreneurial knowledge, building business communities, and creating flexible and accessible learning ecosystems. The results show that social media is not only a means of business promotion but also plays a role as an interactive and inspiring educational medium. The use of experience-based content, tutorials, and entrepreneurial success stories is a key strategy in educating audiences, both informally and formally. This article recommends optimizing the use of social media by educators, MSMEs, and entrepreneurial communities to expand access to relevant and contextual business learning in the digital era.
Co-Authors Andi Naila Quin Azisah Alisyahbana Andika Isma Novia Fitri Ramadani Nurhayani Nurhayani Ummul Khaerani Windarsari, Wiwin Riski