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All Journal Journal of Marketing Innovation Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Economic Education and Entrepreneurship Studies Indonesian Journal of Business and Entrepreneurship Research
Betania Kartika Muflih
International Islamic University Malaysia, Malaysia
Economics, Econometrics & Finance Social Sciences Other

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Exploring the Path from Social Media and Entrepreneurship Education to Entrepreneurial Interest: The Intervening Effect of Entrepreneurial Mentality Ummul Khaerani; Novia Fitri Ramadani; Andika Isma; Wiwin Riski Windarsari; Betania Kartika Muflih
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 2 (2025): Volume 3, Issue 2, May-August 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i2.587

Abstract

This study explores the influence of social media and entrepreneurship education on students’ entrepreneurial interest at Makassar State University, with entrepreneurial mentality serving as a mediating variable. In the context of Indonesia’s economic development—where the number of entrepreneurs plays a critical role—the relevance of entrepreneurship education at the university level becomes increasingly important. A quantitative research approach was adopted using a survey method, involving 139 student respondents. Data were collected through a structured questionnaire measuring four key variables: entrepreneurship education, social media usage, entrepreneurial mentality, and entrepreneurial interest. The analysis results indicate that both entrepreneurship education and social media have a significant and positive impact on students’ entrepreneurial interest. Moreover, entrepreneurial mentality functions as an effective mediator, strengthening the relationship between independent variables and entrepreneurial interest. These findings offer valuable insights for enhancing entrepreneurship curricula in higher education and utilizing social media as a strategic tool to foster entrepreneurial aspirations among students. This research contributes to academic discourse and offers practical implications for educators and policymakers seeking to cultivate entrepreneurial potential in the younger generation.
Digital-Based Informal Entrepreneurship Education: Transforming Social Media into a Business Learning Space Nurhayani Nurhayani; Andika Isma; Wiwin Riski Windarsari; Andi Naila Quin Azisah Alisyahbana; Betania Kartika Muflih
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

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Abstract

The development of digital technology has driven transformations in various aspects of life, including entrepreneurship education. This study examines how social media can be utilized as an informal learning space to support digital-based entrepreneurship education without being limited by space and time. Using a qualitative approach and literature review, this article explores the role of platforms such as Instagram, TikTok, and YouTube in disseminating entrepreneurial knowledge, building business communities, and creating flexible and accessible learning ecosystems. The results show that social media is not only a means of business promotion but also plays a role as an interactive and inspiring educational medium. The use of experience-based content, tutorials, and entrepreneurial success stories is a key strategy in educating audiences, both informally and formally. This article recommends optimizing the use of social media by educators, MSMEs, and entrepreneurial communities to expand access to relevant and contextual business learning in the digital era.
Examining the Relationship between Social Media Use Intensity, Content Quality, Self-Confidence, and Entrepreneurial Intention Bekti Utomo; Tri Wisudawati; Betania Kartika Muflih; Salim Diarra
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 3 (2025): Vol. 3, No. 3, September 2025: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study examines the effect of social media use intensity and the quality of content received on self-confidence and its contribution to entrepreneurial intention in the higher education context. A quantitative research design was employed using a survey method, with a questionnaire distributed to 93 respondents selected through proportional random sampling. The study focuses on how social media exposure and the perceived quality of online content may shape students’ confidence in their ability to engage in entrepreneurial activities and develop entrepreneurial intention. The proposed model positions self-confidence as an important psychological factor that can strengthen the relationship between digital media exposure and entrepreneurial intention. The study is expected to provide insights for educators and academic institutions in designing learning support and digital literacy strategies that encourage students to use social media more productively for entrepreneurial development. It also emphasizes the importance of directing students not only toward understanding business concepts but also toward building confidence, initiative, and capability to start and sustain business activities.
Green Communication and Purchase Intention for Organic Rice: The Mediating Role of Perceived Environmental Value Muhammad Hilmi Labibunnajah; Abdul Ghofur; Setya Pramono; Wardah Muwahidah; Ninda Fatmawati; Betania Kartika Muflih
Journal of Marketing Innovation (JMI) Vol. 6 No. 2 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v6i2.515

Abstract

Organic rice is a credence good in which environmental attributes remain unverifiable by consumers, creating persistent information asymmetry. The present study investigates how green claim credibility and green information transparency shape consumers' intention to purchase organic rice, with perceived environmental value as a mediator, using PLS-SEM on 150 consumers in Semarang City. Both green communication dimensions positively and significantly influence perceived environmental value, which proves to be a robust determinant of consumers' purchase intention. Green claim credibility operates exclusively through perceived environmental value, while green information transparency exerts dual pathways of influence on purchase intention, encompassing both a direct route and an indirect route through perceived environmental value. Perceived environmental value is found to partially mediate the pathway from green information transparency to purchase intention, whereas its mediating role in the relationship between green claim credibility and purchase intention does not reach statistical significance. These findings advance Signaling Theory by demonstrating that disclosure-based signals may generate more direct behavioral effects in credence good markets, operating through dual pathways that credibility-based signals do not exhibit. Producers are advised to prioritize verifiable environmental information disclosure to effectively drive purchase intention.
Co-Authors Abdul Ghofur Andi Naila Quin Azisah Alisyahbana Andika Isma Muhammad Hilmi Labibunnajah Ninda Fatmawati Novia Fitri Ramadani Nurhayani Salim Diarra Setya Pramono Tri Wisudawati Ummul Khaerani Utomo, Bekti Wardah Muwahidah Windarsari, Wiwin Riski