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Entrepreneurship Education and Social Media as Drivers of Entrepreneurial Interest: The Role of Motivation as a Mediator Variable Rizka Aisyah Nurjannah; Mas’ud Mas’ud; Agusto Patadungan; Andini Safitri Syam; Andi Naila Quin Azisah Alisyahbana
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.475

Abstract

This study aims to examine the influence of entrepreneurship education, and the use of social media on entrepreneurial interest through entrepreneurial motivation in FEB UNM entrepreneurship students. This type of research is quantitative research. The research design used a survey method with questionnaires as data collection instruments. The study population is all UNM Entrepreneurship Students numbering 427 students. While the sampling technique uses the Proportional Random Sampling technique, which is calculated using from Slovin with a sample result of 84 respondents or 22% of the total population The research method used in this research is quantitative. This research can be a source of information or reference for teaching staff or lecturers in order to be able to direct and guide students related to the development of entrepreneurial interests, Students are also expected to deepen their interest in business management so that they are not focused on the knowledge produced, but also able to conduct business ventures and develop them.
Exploring the Effects of Academic Motivation and Socioeconomic Factors on Entrepreneurial Intention: A Mediated Model of Self-Efficacy among Students Muhammad Jufri; Andika Isma; Hajar Dewantara; Andi Naila Quin Azisah Alisyahbana; Sitti Hajerah Hasyim
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 2 (2025): Volume 3, Issue 2, May 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i2.584

Abstract

Students in entrepreneurship study programs possess substantial potential to become future entrepreneurs. However, their entrepreneurial intention is influenced by various internal and external factors. This study aims to examine the direct and indirect effects of academic motivation and parental socioeconomic status on students’ entrepreneurial intention, with self-efficacy as a mediating variable. A quantitative approach with a descriptive explanatory design was employed to analyze the relationships among variables. The population consisted of students enrolled in the Entrepreneurship Study Program at the Faculty of Economics and Business, Universitas Negeri Makassar (FEB UNM). A total of 75 students were selected using proportional random sampling. Data were processed using SPSS version 27. The findings revealed that academic motivation does not have a direct effect on entrepreneurial intention but has a positive and significant effect on self-efficacy. Parental socioeconomic status significantly and positively affects both self-efficacy and entrepreneurial intention. Although self-efficacy shows a positive influence on entrepreneurial intention, the effect is not statistically significant. However, both academic motivation and parental socioeconomic status have positive and significant indirect effects on entrepreneurial intention through self-efficacy. The study suggests that the Entrepreneurship Study Program should place greater emphasis on strategies that enhance students' self-efficacy and entrepreneurial intention.
Building a Resilient Village Based on Entrepreneurship and Digital Literacy Through Strengthening Entrepreneurial Mindset Andika Isma; Muhammad Rakib; Hajar Dewantara; Andi Anggi Kemalasari; Andi Naila Quin Azisah Alisyahbana; Sitti Hajerah Hasyim; Muhammad Jufri
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 5 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

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Abstract

Strengthening the economic potential of rural areas is one of the government's village empowerment programs. However, it is known that there are still problems related to the low competitiveness of rural areas, both in terms of human resources and the ability to produce commodities with added value. The Sokkolia Village Government, young people, and community leaders play a crucial role in boosting the resilience of rural communities. The tripartite cooperation model of Bumdes, Industry, and Campus is expected to address these two problems. The Campus can help in conducting research on potential and formulating innovative designs, while Industry can assist in terms of technology and market access. This training aims to help equip the Sokkolia Village community with entrepreneurial literacy and digital literacy to optimize the potential of the village and local economic growth. Empowering the community through entrepreneurship and digital literacy is expected to create an ecosystem that supports local economic growth and contributes positively to sustainable development at the village level. The training that has been conducted shows high levels of participation and motivation among partners. Based on the results of the training, partners' understanding of entrepreneurship and digital literacy has increased. This is expected to make Sokkolia Village partners adaptable and able to utilize digital technology to improve their overall well-being.
Inclusive Competitiveness through AI Use in Informal SMEs: Evidence from an Extended TAM–TOE Model Andi Naila Quin Azisah Alisyahbana; Ririn Mardhani Syakur; Andika Isma; M. Miftach Fakhri; Hajar Dewantara
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 4 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i4.2

Abstract

Informal SMEs are pivotal to inclusive growth, yet capability and infrastructure constraints often limit the effective use of artificial intelligence (AI). This study examines how organizational and technological conditions shape inclusive competitiveness through AI use in Indonesian informal SMEs by extending the Technology Acceptance Model (TAM) with Technology–Organization–Environment (TOE) factors and IS-success attributes. Using a cross-sectional survey of 559 SME owners/managers and partial least squares structural equation modeling (PLS-SEM), we test pathways from organizational competence and readiness, system quality, and service quality to perceived usefulness (PU) and perceived ease of use (PEOU), and ultimately to AI usage. Results show that PU and PEOU strongly predict AI usage, and PEOU also reinforces PU. Organizational readiness and system quality significantly enhance both PU and PEOU, while organizational competence primarily strengthens PU rather than PEOU. Service quality improves PEOU but does not significantly affect PU. Mediation tests confirm that PU and PEOU transmit key organizational and technological effects to AI usage. The findings suggest that policies and managerial interventions targeting readiness-building (skills, resources, governance) and robust system design are essential to translate AI adoption into sustained utilization and more inclusive business competitiveness in the informal economy.
Moderating Role of Social Norms in the Relationship between Tax Knowledge, Quality of Tax Service, and Tax Compliance among MSMEs Della Fadhilatunisa; Muhammad Nurfaizy Hamdan; Andika Isma; Hajar Dewantara; Andi Naila Quin Azisah Alisyahbana
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

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Abstract

This study addresses the persistent problem of low tax compliance among informal Micro, Small, and Medium Enterprises (MSMEs), which undermines fiscal stability and hampers economic development. The primary purpose of the research is to examine the direct effects of tax knowledge and the quality of tax service on tax compliance, as well as to assess whether social norms moderate these relationships among informal MSMEs. Employing a quantitative approach with a cross-sectional survey design, data was collected from owners and managers of informal MSMEs using structured questionnaires. The analysis was conducted using structural equation modeling (SEM) to test the hypothesized relationships and moderation effects. The results indicate that both tax knowledge and the quality of tax service have significant positive effects on tax compliance behavior among informal MSMEs. However, the moderating role of social norms was not supported, as social norms did not significantly influence the relationships between tax knowledge, service quality, and compliance. These findings imply that policy interventions to enhance tax compliance in the informal sector should prioritize educational initiatives and improvements in service quality, rather than relying primarily on social or communal influences. Despite offering important insights, this study is limited by its cross-sectional design, geographically constrained sample, and reliance on self-reported data, which may affect the generalizability and causality of the findings. Future research should consider broader samples, longitudinal approaches, and the inclusion of additional contextual or psychological factors to deepen the understanding of tax compliance behavior among informal MSMEs.
Analysis of 21st Century Entrepreneurship Skills from the Perspective of Entrepreneurial Education and Training Rachmawaty Kadir; Andi Naila Quin Azisah Alisyahbana; Fajriani Azis
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to describe the implementation of entrepreneurship education and training at the Young Entrepereneur School South Sulawesi (YESS) and to find out whether entrepreneurship education and training at YESS in the South Sulawesi Cooperatives and SMEs Office is in accordance with the desired skills in the 21st century. The data collection techniques used in this study were interviews, observation and documentation. The data analysis method used was descriptive qualitative analysis with an interactive analysis model from Miles and Huberman. The results showed that the implementation of YESS is structured and programmed. Learning for 3 months each with teaching materials tailored to the important points of learning each month. The suitability of YESS with the desired skills in the 21st century can be said to be appropriate. With a learning concept of 20% theory and 80% practice, it is able to provide knowledge and provision of communication skills, work together, think critically and solutively as well as create and innovate to students. Although the effects of learning have not been able to be fully felt, this is an investment to be better and more competent in the future.