Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Greenation International Journal of Law and Social Sciences
Alief, Mochamad Bobby
Unknown Affiliation
Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Maritime Education Strategy through CSR Programs in Coastal Communities Poetry, Salfhaoctha Friemay Aliefia; Jamalullail, Jamalullail; Alief, Mochamad Bobby; Putri, Dinda Amelia; Senoaji, Anwar
Greenation International Journal of Law and Social Sciences Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2025): (GIJLSS) Greenation International Journal of Law and Socia
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v4i1.741

Abstract

This study aims to analyze the implementation strategies of Corporate Social Responsibility (CSR) in supporting maritime education and economic empowerment of coastal communities in Tarumajaya District, Bekasi Regency. The main problems faced by coastal communities include low financial management literacy, limited entrepreneurship skills based on local potential, and minimal utilization of digital marketing. This research adopts a qualitative approach with a descriptive-analytical design. Data were obtained through in-depth interviews, observation of training activities, and documentation of CSR programs, then analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing with source triangulation to maintain data validity. The results of the study indicate that the effectiveness of CSR programs is determined not only by the substance of the training materials, but also by participatory, dialogic, and hands-on practice-based communication strategies. These communication strategies are able to enhance participants’ understanding in business financial record-keeping, foster entrepreneurial awareness based on the added value of coastal resources, and encourage the initial adaptation to digital marketing through social media. Thus, CSR in this study functions as a planned development communication instrument aimed at behavioral change, rather than merely philanthropic activity. This research contributes to the development of a communication strategy model for empowerment-based CSR that positions communication as a medium for sustainable socio-economic transformation of coastal communities.
Co-Authors Jamalullail, Jamalullail Poetry, Salfhaoctha Friemay Aliefia Putri, Dinda Amelia Senoaji, Anwar