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Makeup Artist Communication Mix Model in Jakarta Ekasari, Raudha Putri; Irwanti, Marlinda; Bungin, Burhan; Jamalullail, Jamalullail
Pancasila International Journal of Applied Social Science Том 2 № 02 (2024): Pancasila International Journal of Applied Social Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i02.623

Abstract

Makeup Artist as a business-to-consumer (B2C) that focuses on providing direct services to individual clients. Since the Covid-19 pandemic, digital marketing has been increasingly relied upon to reach users. Content optimization through social media is an effective strategy in reaching users. Through phenomenology involving a number of prominent Makeup Artists in Jakarta, this research explores the use of Communication Mix tools used by Makeup Artists in marketing their services. A qualitative research method with color coding was used for the case studies in this research. The Communication Mix is the main object of this research, while the leading Makeup Artists in Jakarta will be the subject of the research. Data will be collected through in-depth interviews and content from social media used by makeup artists. From the results of data analysis using color coding on interview transcripts, from 6 (six) Communication Mixes: 1) Advertising, 2) Public Relations, 3) Sales service/agents/remote marketing, 4) Events, activities, and meetings, 5) Word of Mouth, 6) Sales Promotion, only 4 (four) are maximally used by Makeup Artists. No one Communication Mix tool can stand alone. Instead, a strategic combination of all four Communication Mix tools, namely: 1) Advertising, 2) Sales Promotion, 3) Public Relations, and 4) Word of Mouth, can create a very strong synergistic effect in expanding the reach and increasing the success of the Makeup Artist's business and can be maximally used by the Makeup Artist for services and acquiring potential clients.
Konstruksi Sosial Pemikiran Kh. Ahmad Dahlan tentang Upaya Perbaikan Arah Kiblat dalam Film Sang Pencerah Sarwoko, Sunaryo; Napitupulu, Frengki; Jamalullail, Jamalullail; Sanjaya, Makroen
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.2039

Abstract

Film adalah media komunikasi massa yang dapat membentuk opini dan membangun ideologi tertentu. Penelitian ini menganalisis konstruksi sosial pemikiran KH. Ahmad Dahlan tentang upaya perbaikan arah kiblat dalam film Sang Pencerah. Menggunakan pendekatan kualitatif dengan analisis naratif Tzvetan Todorov, penelitian ini mengeksplorasi tahapan internalisasi, eksternalisasi, dan objektivasi dalam narasi film. Hasil penelitian menunjukkan bahwa pemikiran KH. Ahmad Dahlan diarahkan untuk mengubah masyarakat konservatif menjadi modern dan ilmiah. Nilai-nilai seperti toleransi, demokrasi, keberanian, dan kejujuran menjadi alat penyebaran pesan yang efektif. Film ini merepresentasikan perjuangan intelektual dan spiritual KH. Ahmad Dahlan dalam mengubah paradigma sosial-religius masyarakat.
THE INNER CONFLICT OF SUICIDE PERFORMERS AND SOLUTION TO THE SUICIDE PROBLEMS IN YOGYAKARTA Supadiyanto, Supadiyanto; Jamalullail, Jamalullail
An-Nida : Jurnal Komunikasi Islam Vol 16, No 1 (2024)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v16i1.6343

Abstract

Suicide cases in Indonesia are increasing from year to year. Suicide cases befell students in Yogyakarta, a major blow to the world of higher education. The formulation of the problem is, what is the model of inner conflict experienced by the perpetrators of student suicide in Yogyakarta? What is the solution to prevent and overcome cases of suicide experienced by students in Yogyakarta? This research paradigm is qualitative. Data collection techniques through focus group discussion (FGD), content analysis of news reports in the media, literature review, and observation. The research time is November 2023 to January 2024. Data analysis using the Miles and Huberman Model or Flow Model. The result is that suicide perpetrators experience inner conflict due to being hit by academic and/or non-academic problems. Romantic problems or failure to establish a love relationship, as well as difficulties in completing studies are the main causes of student suicide. The solution is that the campus detects the potential for student suicide earlier by establishing more intensive communication. Students must be more open and communicative with lecturers and other students. In another aspect, strengthening mental health, faith and devotion in students is important to prevent suicide. Revision of regulations regarding the prohibition of suicide is urgently implemented.
The Government Communication Strategy through Social Media to Increase Public Awareness Jamalullail, Jamalullail; Safira, Fidan; Hamdi, Hamdi
Nyimak: Journal of Communication Vol 7, No 2 (2023): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v7i2.7985

Abstract

Public communication for the government is crucial to establish interaction and build public trust. This study aims to identify the goals and forms of government communication strategies using social media. This research uses the SLNA (Systematic Literature Network Analysis) method with limitations on emerald and science direct data sources published in the 2018-2022 range. Network Analysis is used to map keywords from selected articles to find theme patterns. The findings of this study indicate that the government uses social media not always to show reputation or transparency, but rather to socialize to increase awareness and interaction. However, the impact of using social media shows more community participation than awareness.Keywords: Public communications, government, social media, awareness, participation ABSTRAKKomunikasi publik bagi pemerintah menjadi hal krusial untuk menjalin interaksi dan membangun kepercayaan masyarakat. Penelitian ini bertujuan untuk mengidentifikasi tujuan dan bentuk strategi komunikasi pemerintah melalui pemanfaatan media sosial. Penelitian ini menggunakan metode SLNA (Systematic Literature Network Analysis) dengan batasan pada sumber data emerald dan science direct yang terbit rentang tahun 2018-2022. Network Analysis digunakan untuk memetakan kata kunci dari artikel terseleksi guna menemukan pola tema. Temuan penelitian ini menunjukkan bahwa tujuan pemerintah memanfaatkan media sosial tidak selalu untuk menunjukkan reputasi atau transparansi, namun lebih kepada sosialisasi untuk menumbuhkan awareness dan interaksi. Namun, dampak dari pemanfaatan media sosial lebih banyak menunjukkan adanya partisipasi masyarakat dari pada awareness.Kata Kunci: Komunikasi publik, pemerintah, media sosial, awareness, partisipasi
The Role of Opinion Leaders in the Acculturation of the Togutil Tribe in East Halmahera Regency, North Maluku Province HASAN, Bahrudin; SIHABUDIN, Ahmad; JAMALULLAIL, Jamalullail
International Journal of Environmental, Sustainability, and Social Science Vol. 2 No. 3 (2021): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v2i3.400

Abstract

One of the 21 tribal groups in North Maluku, the Togutil Tribe still closely upholds its traditional beliefs and practices. They also form their own community and restrict interaction and communication with other ethnic groups, such as the Maba tribe. This study aimed to determine how opinion leaders' role in the acculturation between the Togutil tribe and the Maba tribe caused acculturation in East Halmahera Regency. The research approach used is qualitative research, which seeks to understand, explain and analyze the acculturation process between the Togutil tribe and other ethnic communities in the "Gam Rangge" customary area of East Halmahera Regency. The results showed that the communication process between the Togutil tribe and religious leaders, traditional leaders, community leaders and the government had been going on for a long time since 1984 and had a direct impact on cultural acculturation. The existence of religious leaders and community leaders has an essential role in providing awareness to the Tugutil people in the forest interior of East Halmahera Regency to acculturate with the local community.
Analysis Of Agrarian Conflict 2023 On Rempang Island Riau Islands In Laswellian Perseptive Nufus, Hayatun; Jamalullail, Jamalullail; Pellu, Mira Natalia; Hadi, Marwan; Wibowo, Wahyu Adi Setyo
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.5379

Abstract

The agrarian conflict on Rempang Island, Riau Archipelago Province, reflects structural issues involving indigenous communities, the government, and investors in the context of the Rempang Eco-City development. This study analyzes the conflict using Harold Lasswell's (1936) political communication perspective on "Who Gets What, When, and How?" and Jürgen Habermas's (1991) concept of the public sphere to understand the lack of deliberative communication that includes all parties." This conflict was triggered by the granting of Business Use Rights (HGU) without transparency in the early 2000s, leading to physical clashes in September 2023. This research uses a descriptive-analytical qualitative method, with data collection techniques through literature studies on relevant regulations and data. Results show that deliberative dialogue based on respect for customary rights is key to sustainable agrarian conflict resolution. Clashes between security forces and the community occurred on September 7, 2023, marking the peak of the tension that had built up. How? The resolution of this conflict ideally involves a dialogic communication approach that embraces and prioritizes the community's rights. However, errors in land rights documentation by the central and regional governments have become one of the factors causing this conflict. The Riau Islands provincial and national governments are expected to adopt consistent spatial planning policies that are human rights-sensitive, with mass communication and constructive dialogue with communities and potential investors/developers. The key is cultural communication that penetrates indigenous communities and Malay culture. The research findings indicate a contradiction between the ideal development policies ratified by the national government and the protection of the traditional rights of indigenous communities that are neglected in the region. This research also highlights the importance of legal recognition of the rights of indigenous peoples on Rempang Island as part of the state's responsibility to respect and protect the implementation of the International Covenant on Economic, Social, and Cultural Rights (ICESCR) ratified by the Republic of Indonesia through Law Number 11 of 2005.
Pengaruh Media Komunikasi Internet, Komunikasi Interpersonal, Inovasi, dan Kepuasan Kerja terhadap Kinerja Karyawan: Studi Komunikasi Organisasi di Terminal Petikemas Koja Budiana, Mohamad Arief; Jamalullail, Jamalullail; Ronda, Mirza
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4061

Abstract

Permasalahan dalam penelitian mengenai apakah terdapat pengaruh media komunikasi internet, komunikasi interpersonal, inovasi dan kepuasan kerja terhadap kinerja karyawan di Terminal Petikemas Koja. Tujuan penelitian untuk mengetahui dan menganalisis pengaruh media komunikasi internet, komunikasi interpersonal, dan inovasi terhadap kinerja karyawan melalui kepuasan kerja. Komunikasi organisasi diperlukan dalam hubungannya antar karyawan dengan karyawan dan pimpinan. Metode yang digunakan dalam penelitian adalah mix method. Populasi penelitian adalah seluruh karyawan di Terminal Petikemas Koja, Jakarta Utara. Sampel penelitian sejumlah 181 orang. Teknik sampling yang digunakan probability sampling berupa Proportionate Stratified Random Sampling. Hasil penelitian menunjukan terdapat pengaruh positif dan signifikan media komunikasi internet, komunikasi interpersonal, inovasi terhadap kinerja karyawan melalui kepuasan kerja. Artinya, semakin meningkat kepuasan kerja, maka semakin meningkat pula media komunikasi internet, komunikasi interpersonal, inovasi dan kinerja karyawan. Berdasarkan temuan, penelitian ini menyimpulkan bahwa, peningkatan kinerja karyawan dapat dilakukan dengan meningkatkan media komunikasi internet, komunikasi interpersonal, inovasi, dan kepuasan kerja karyawan. Pengaruh yang lebih tinggi terhadap kinerja karyawan adalah kepuasan kerja. Kepuasan kerja karyawan bukanlah satu-satunya yang mempengaruhi kinerja karyawan, tetapi perlu dipertimbangkan pula media komunikasi internet, komunikasi interpersonal, dan inovasi
Process of Internalizing Organizational Culture Among Millennial Employees Iroth*, Yosie William; Jamalullail, Jamalullail
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.36481

Abstract

The Covid-19 pandemic situation accelerates changes, shifts or causes changes that we feel. This research is qualitative research where qualitative research is based on the philosophy of phenomenology and the human approach and stands on the ability to understand, understand phenomena and interpret from researchers (2021). This research will focus on the phenomenon of the millennial generation where the Millennial generation has dominated the world labor market. The main background for this research is change in the world and work culture as well as shifts in the labor market as the main background. The researchers found from all sources from all sample companies that after the Pandemic, companies used a face-to-face approach to ensure direct interaction in organizational culture communication. The results of data collection and the results of in-depth interviews with informants found that the openness of the informants was also influenced by the atmosphere of the organization in which they worked. An increasingly open organizational communication culture that is tailored to employee profiles is the approach expected by employees, especially millennials.
Corporate Culture Communication Process Through Invitational Rhetoric at Tung Desem Waringin (TDW) Group Hojanto, Ongky; Jamalullail, Jamalullail
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.6964

Abstract

TDW Group is a holding company founded by Tung Desem Waringin who is known as: The Best Speaker in Indonesia according to Marketing Magazine. Business leaders who have employees with diverse backgrounds, ages, cultures, knowledge, and experiences need an effective way to communicate with them. The interpretive approach is adopted from a practical orientation. The purpose of this study is to interpret behavior in detail by conducting direct observations of opinions and ideas that are valued (immanent value) as indicated by the absence of objections and interruptions when participants share experiences and other participants are actively involved in writing conclusions through the comments column. Through qualitative research with the triangulation method, the data analysis process uses NVivo. The final result of this study found an effective corporate culture communication process, easy to understand and embedded into work habits. Based on the results and discussion, it can be concluded that participants are encouraged to involve themselves (self-determination) because they feel invited (to invite), involved (to enfold), their ideas are valued (meaningful) and listened to (to listen).
The Process of Message Production Among Whatsapp Social Media Users Pratikto, Riyodina G.; Kholil, Kholil; Widaningsih, Titi; Jamalullail, Jamalullail
The Eastasouth Journal of Information System and Computer Science Vol. 3 No. 01 (2025): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v3i01.739

Abstract

As a result of developments in technology and information, the way individuals communicate has changed. This is also the case with the SMAN 3 Bandung Class of '82 Alumni Association, which uses a WhatsApp group (WAG) as a platform to gather and exchange information. However, there is a problem, namely that the dynamics of communication within the ikasma3badg82 WAG cannot always be conveyed in their entirety. The researcher argues that dishonesty in conveying messages within the WAG is part of an effort to maintain solidarity among group members. The objectives of this study include (1) to determine the message production process within the ikasma3bdg82 WAG and (2) to determine how the message production process within the ikasma3bdg'82 WAG is related to the characteristics of its members. The research methodology uses a constructivist paradigm and a qualitative approach. The results of the study include (1) The message production process carried out by members of the ikasma3bdg82 WAG, between passive and active members, is fairly balanced. (2) Based on Trait Theory, members of the ikasma3bdg82 WAG can be classified into Conversational Narcissism, Argumentativeness, and Social Communication Anxiety. The uniqueness of this study is the emergence of the Super Conversational Narcissism component, which is a development of Littlejohn's Trait Theory.