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All Journal Ekonis : Jurnal Ekonomi dan Bisnis JEBD
Chelsy Nainggolan
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Economics, Econometrics & Finance Engineering

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Strategi Manajemen Agribisnis: Pemanfaatan Limbah Pertanian untuk Produksi Pupuk Organik Tanaman Hortikultura Harahap, Lokot Muda; Chelsy Nainggolan; Dian Putri Islami Br Sebayang; Jhonatan Fidei Lafau; Nabila Al Zahra Ginting; Tesya Lola Otovia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze agribusiness management strategies for utilizing agricultural waste to produce organic fertilizer for horticultural crops. This research used a qualitative approach with a literature review method. Data were obtained from various sources, such as books, scientific journals, and research articles related to agribusiness, agricultural waste management, organic fertilizer, and horticultural crop cultivation. The results indicate that agricultural waste, such as rice straw, plant stems, dried leaves, and harvest residues, has significant potential for use as raw materials for organic fertilizer because it contains essential plant nutrients. Utilizing organic fertilizer from agricultural waste can improve soil fertility, increase the growth and productivity of horticultural crops, and reduce dependence on chemical fertilizers. Furthermore, processing agricultural waste into organic fertilizer also provides economic benefits for farmers by reducing production costs and opening up new business opportunities. Therefore, implementing appropriate agribusiness management strategies for agricultural waste management is crucial to support a more efficient and sustainable agricultural system.
ANALISIS STRATEGI MANAJEMEN OPERASIONAL PADA UMKM KULINER: STUDI KASUS AYAM PENYET RAFFA DI MEDAN Cut Nasiva Danil; Alya Ridha Nasution; Chelsy Nainggolan; Clara Pratama; Dionisius Sihombing; Marito Ritonga
Ekonis: Jurnal Ekonomi dan Bisnis Vol 28, No 1 (2026): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v28i1.9001

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector play a vital role in the Indonesian economy, yet they face challenges of competition and limited resources. This study aims to analyze operational management strategies at Ayam Penyet Raffa MSME in Medan and identify the operational problems encountered. Using a qualitative approach with a case study method, data were collected through in-depth interviews with the business owner, direct observation, and documentation. The findings revealed five main problems: a "sold out close" policy without reserve stock, lack of standardization in chili sauce measurements leading to taste inconsistency, no menu innovation for seven years, less ergonomic facility layout with the production area close to customers, and suboptimal use of social media for promotion. This study concludes that improving operational management through the implementation of SOPs, product innovation, better inventory management, facility rearrangement, and optimizing digital promotion can enhance operational efficiency and competitiveness of culinary MSMEs.Keywords— Operational Management, Culinary MSMEs, Quality Control, Facility Layout, Digital Marketing
Co-Authors Alya Ridha Nasution Clara Pratama Cut Nasiva Danil Dian Putri Islami Br Sebayang Dionisius Sihombing Jhonatan Fidei Lafau Lokot Muda Harahap, Lokot Muda Marito Ritonga Nabila Al Zahra Ginting Tesya Lola Otovia