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p-Index From 2021 - 2026
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All Journal Journal of Social Sciences and Technology for Community Service
Fihartini , Yuniarti
Unknown Affiliation
Humanities Computer Science & IT Engineering Languange, Linguistic, Communication & Media Library & Information Science

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Empowered Housewives Through Affiliate Marketing to Improve Economic Welfare in Purworejo Village Pesawaran Ambarwati, Dwi Asri Siti; Fihartini , Yuniarti; Syafis, Kamadie Sumanda; Putri, Lidya Ayuni
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1594

Abstract

The program “Empowered Housewives: Affiliate Marketing to Improve Economic Welfare in Purworejo Village, Negeri Katon District, Pesawaran Regency” aims to empower housewives through the use of digital technology, particularly affiliate marketing, as a means to increase family income. The method applied includes a participatory approach, practical training, and intensive mentoring conducted over six months. The activities followed several stages: preparation, training, hands-on practice, mentoring, and evaluation. Participants received training in creating digital promotional content, managing affiliate accounts, and developing strategies to expand their social media reach. Evaluation results indicated a significant improvement in participants’ understanding of digital marketing and their ability to utilize affiliate platforms to generate additional income. The program not only enhanced the economic capacity of housewives but also established a sustainable digital community in Purworejo Village. Therefore, this initiative contributes to local economic development by promoting women’s empowerment through digital innovation.
Co-Authors Ambarwati, Dwi Asri Siti Putri, Lidya Ayuni Syafis, Kamadie Sumanda