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All Journal JURNAL PENELITIAN ILMU PENDIDIKAN Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Economics, Business, and Entrepreneurship (IJEBE) Reflection Journal Jurnal Pemberdayaan Ekonomi Jurnal Nusantara Mengabdi Jurnal Abdimas Multidisiplin Journal of Social Sciences and Technology for Community Service
Putri, Lidya Ayuni
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengembangan Ide Bisnis BUMDES dan UMKM di Desa Purworejo, Pesawaran, Lampung Putri, Lidya Ayuni; Suningsih, Sri; Karim, Mirwan; Hendrawaty, Ernie
Jurnal Nusantara Mengabdi Vol. 3 No. 1 (2023): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v3i1.2621

Abstract

Purpose: To provide knowledge and advocate the Purworejo community for the importance of digital marketing and the availability of adequate facilities to implement it, helping to market their products online and develop their businesses to achieve maximum profit. Additionally, it aims to enable them to withstand market competition. Methodology: The focus group discussion (FGD) approach was used to conduct FGDs with business stakeholders in Purworejo village to discuss, exchange ideas, and formulate better business development steps. Training and Mentoring are also implemented for business stakeholders in BUMDES and SMEs to enhance managerial and marketing skills. Results: The research results indicate the success of educational activities in enhancing participants' knowledge and understanding of digital marketing and content. Although there is still room for improvement, this education has shown a positive impact on equipping participants with relevant skills and insights in the era of digital marketing and Industry 4.0 revolution. Limitations: The limitation of this service lies in the participants' infrastructure, in which each participant is not proficient in using digital tools. Furthermore, this service's limitation is only focused on the conventional-to-digital transition process and content creation, without delving deeper into monitoring the development of targeted Micro, Small, and Medium Enterprises (MSMEs) and Village-Owned Enterprises (BUMDes). The hope for the future is to continuously enhance and optimize this educational program to support the development of participants in facing the challenges of an increasingly digital and competitive business world. Contribution: This service is beneficial to the community, as it assists Micro, Small, and Medium Enterprises (UMKM) and Village-Owned Enterprises (BUMDes) in harnessing digital media in the region, unlocking its potential to enhance family income and boost the local economy.
Enhancing The Loyalty of Credit Guarantee Corporation Partners Through Service Quality, Facilities, Prices, and Accessibility Sakinah, Tazkiyah; Banuwa, Laili Fadhila; Nugroho, Dwi; Putri, Lidya Ayuni
International Journal of Economics, Business, and Entrepreneurship Vol 7 No 2 (2024): IJEBE July - December 2024
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v7i2.299

Abstract

This study aims to analyse the effect of service quality, facilities, price, and accessibility on the loyalty of credit guarantee partners on the Sumatra island. The research method is quantitative, using descriptive analysis and multiple linear regression. Primary data was obtained through questionnaires distributed to 135 credit guarantee partners, while secondary data was obtained from various sources relevant to the research. The results of the multiple regression analysis show that the four variables simultaneously have a significant effect on partner loyalty. However, only facilities and prices partially have a positive and significant effect. Accessibility had a significant negative effect, while service quality had no significant effect. These findings suggest that improved facilities and competitive pricing are key to increasing guarantor partner loyalty. This research has important implications for bonding companies in formulating strategies to maintain and increase partner loyalty.
Pelatihan Public Speaking sebagai Upaya Pemberdayaan Ibu PKK Desa Purworejo Kecamatan Negeri Katon Pesawaran Fihartini, Yuniarti; Huzaimah, RA. Fiska; Ambarwati, Dwi Asri Siti; Putra, Joni; Putri, Lidya Ayuni
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i1.3501

Abstract

Purpose:  The purpose of this community service was to empower women, specifically the members of PKK Desa Purworejo, Kecamatan Negeri Katon, and Pesawaran, by enhancing their public speaking skills. The program aimed to improve students’ knowledge, confidence, and ability to speak effectively in public, enabling them to play a more significant role in their community. Methodology:  The service was conducted in Desa Purworejo, Kecamatan Negeri Katon, Pesawaran, and involved 30 participants from the local PKK organization. Training was facilitated by a team from the Faculty of Economics and Business at Universitas Lampung. The methodology included lectures, discussions, and practical exercises for public-speaking techniques. To evaluate the effectiveness of the training, pre- and post-test assessments were administered to measure the participants' improvement in knowledge and skills. Results:  The results of the pre- and post-test evaluations indicated a significant increase in the participants' public speaking abilities. The average pre-test score was 54.83, which improved to 81.5 in the post-test, reflecting an average increase of 26.67 points. Participants not only gained a better understanding of effective communication techniques but also demonstrated increased confidence in applying these skills in practice. Limitations: The program was limited by the small number of participants (30) and its short duration, which may have impacted the long-term retention and application of skills. Contribution: The training program successfully enhanced the participants’ public speaking skills, contributing to their empowerment as active community members. The involvement of local partners and a tailored approach to the community's needs were key factors in the programme’s success. This initiative highlights the potential for expanding similar programs to other communities, promoting sustainable empowerment for women across the region.
Pemanfaatan e-Form Surat Pemberitahuan Pajak Penghasilan Bagi Wirausaha dan UMKM di Desa Purworejo Kecamatan Negeri Katon Kabupaten Pesawaran Syafis, Kamadie Sumanda; Putri, Lidya Ayuni; Ambya, Ambya; Russel, Edwin; Sudrajat, Sudrajat
Jurnal Abdimas Multidisiplin Vol. 3 No. 1 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i1.3160

Abstract

Purpose: The purpose of this community service activity is to assist in the reporting of tax returns (SPT) using electronic forms (e-Forms) and to provide a comprehensive understanding of the community and business actors. It is expected to empower and enhance the understanding of annual tax reporting for residents and business actors in Purworejo Village, Negeri Katon District, and the Pesawaran Regency. Methodology: The implementation of this community service uses the Participatory Rural Appraisal (PRA) method, a technique that enables the community to participate in making real action plans and monitoring and evaluating policies that affect their lives. Results: Through the training and socialization organized in this community service, business actors in the village became more aware of their tax obligations. Consequently, they are more diligent in recording their business transactions and income, enabling them to complete the e-Form SPT more accurately. Limitation: The results of this research may be difficult to announce because conditions in Purworejo Village may differ significantly from other villages or areas, making it difficult to generalize the findings. Contribution: By using digital technology and e-Form SPT, MSMEs can be more effective in fulfilling their tax reporting obligations and managing their administration. This activity encourages MSMEs to adopt modern technology, increase tax compliance, and reduce administrative burden.
Analisis kebutuhan untuk pembelajaran bahasa Inggris bisnis pada mahasiswa akuntansi Suningsih, Sri; Putri, Lidya Ayuni
Jurnal Penelitian Ilmu Pendidikan Vol. 15 No. 1 (2022): March-May
Publisher : Fakultas Ilmu Pendidikan, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpipfip.v15i1.37886

Abstract

Penelitian ini bertujuan menganalisis kebutuhan bahasa Inggris pada mahasiswa Akuntansi di perguruan tinggi, dan mengetahui kesesuaian pembelajaran Bahasa Inggris Bisnis di Jurusan Akuntansi Fakultas Ekonomi dan Bisnis dengan kebutuhan mahasiswa baik kebutuhan Bahasa Inggris untuk keperluan akademik (English for Academic Purposes (EAP) maupun Bahasa Inggris untuk keperluan bekerja/ English for Work Purposes (English for Occupational Purposes / EOP). Penelitian ini menggunakan sampel primer berupa buku teks dan RPS Bahasa Inggris for Business.Selain itu, sampel sekunder yang digunakan adalah angket dan wawancara dengan siswa, alumni, dan pengajar Bahasa Inggris. Penelitian ini menggunakan metode deskriptif kualitatif. Data dianalisis menggunakan konsep analisis kebutuhan. Hasil penelitian menunjukkan bahwa dalam dunia kerja bidang akuntansi keterampilan yang paling dominan dibutuhkan adalah keterampilan membaca, Kemudian materi ajar bahasa inggris yang diajarkan pada mahasiswa Akuntansi kurang berkorelasi dengan kebutuhan akademik dan dunia kerja. Hasil analisis kebutuhan pada penelitian ini selanjutnya akan digunakan sebagai bahan/acuan untuk pengembangan bahan ajar dan pengajaran bahasa Inggris Bisnis sehingga target pengajaran dapat terlaksana lebih tepat sasaran.Need analysis for business English learning for accounting studentsThis study aims to analyze the English language needs of accounting students at universities and determine the suitability of learning Business English in the Accounting Department, Faculty of Economics and Business with the needs of students in both English for Academic Purposes (EAP) and English for academic purposes. English for Work Purposes (English for Occupational Purposes / EOP). This study used primary samples in the form of textbooks and English lesson plans for Business. In addition, secondary samples used were questionnaires and interviews with students, alumni, and language teachers. English. This study uses a qualitative descriptive method. The data is analyzed using the concept of needs analysis. The results showed that in the world of work in the accounting field the most dominant skill needed was reading skills. Then the English teaching materials taught to accounting students were less correlated with academic needs and the world of work. The results of the needs analysis in this study will then be used as material/reference for the development of teaching and teaching materials for Business English so that teaching targets can be carried out more precisely.
Pemberdayaan UMKM Desa Purworejo melalui Edukasi QRIS untuk Inklusi Keuangan Digital Kufepaksi, Mahatma; Dalimunthe, Nindytia Puspitasari; Hasnawati, Sri; Putri, Lidya Ayuni; Faisol, Ahmad; Wulan, Mutiasari Nur
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5690

Abstract

Purpose: This activity aims to enhance the digital financial literacy of MSMEs, provide practical skills in the use of QRIS, and offer guidance in its implementation for daily transactions. Moreover, the program seeks to cultivate behavioral changes among local entrepreneurs by encouraging transparency, accountability, and technological adaptation in their business practices. Research Methodology: This activity was conducted on August 28, 2025, and was attended by 30 participants consisting of MSME owners and representatives from the Village-Owned Enterprise (BUMDes). The method used included a sharing session of QRIS and a demonstration of its practical use. Results: Participants demonstrated high levels of engagement and enthusiasm, particularly during the QRIS usage simulation. An increase in participants’ knowledge of QRIS was evident from the improvement in their pre-test (55) and post-test scores (83). Conclusions: The implementation of community service activities focused on training and mentoring in the use of QRIS for MSMEs in Purworejo Village has had a positive impact on increasing the community's digital financial literacy. Limitations: Constraints related to limited smartphone proficiency and the substantial distance to formal financial institutions resulted in this program being confined primarily to socialization efforts. It is anticipated that subsequent community engagement initiatives will be able to provide more comprehensive support, particularly in facilitating MSMEs through the formal QRIS registration and merchant onboarding process. Contributions: By equipping participants with both knowledge and hands-on experience, this initiative contributes to improve MSMEs’ knowledge of QRIS usage and encourage some business owners to begin adopting QRIS in their transactional practices.
Mapping the Influence of Business Phrases on the Effectiveness of Digital Marketing Communication: A Systematic Literature Review Suningsih, Sri; Putri, Lidya Ayuni; Nurbaiti, Syarifah; Waziana, Winia
Reflection Journal Vol. 6 No. 1 (2026): Maret
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/7mjsfz19

Abstract

This study aims to systematically map the trends, themes, and conceptual developments in research examining the influence of business phrases on the effectiveness of digital marketing communication over the period 2015–2025. A Systematic Literature Review (SLR) approach was employed following the PRISMA 2020 guidelines. A total of 366 articles were initially identified from major academic databases, including Scopus, Web of Science, ScienceDirect, Taylor & Francis, and SpringerLink. After a rigorous screening and eligibility process, 41 articles were selected for in-depth analysis. The findings reveal a significant increase in scholarly attention to the integration of business linguistics and digital communication, particularly after 2020. Bibliometric and thematic analyses identify four dominant research themes: (1) the pragmatic functions of business phrases in digital communication, (2) their influence on consumer perception, (3) their role in enhancing audience engagement, and (4) cross-cultural linguistic adaptation. The conceptual synthesis demonstrates that business phrases act as strategic linguistic elements that mediate the relationship between message construction and consumer behavior through cognitive and affective mechanisms. Furthermore, cross-cultural adaptation serves as a moderating factor influencing communication effectiveness. This study contributes theoretically by proposing an integrated conceptual model linking language, persuasion, and digital communication effectiveness. Practically, the findings provide valuable insights for practitioners in designing more persuasive, adaptive, and evidence-based digital marketing communication strategies.
WANITA BERDAYA: Workshop Edukasi Hak Perempuan dan Anak Untuk Mendukung SDGs 5 dan 16 Pada Kelurahan Tanjung Agung Kecamatan Tanjung Karang Timur Banuwa, Laili Fadhila; Sakinah, Tazkiyah; Putri, Lidya Ayuni; Sabilla, Tiara Prisca; Marvinita, Risda; Dalimunthe, Nindytia Puspitasari
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1528

Abstract

Kekerasan terhadap perempuan dan anak, khususnya kekerasan dalam rumah tangga (KDRT), masih menjadi permasalahan serius di Indonesia dan menunjukkan peningkatan setiap tahun. Rendahnya literasi hukum serta keterbatasan akses informasi menyebabkan masyarakat belum memahami secara optimal hak-hak perempuan dan anak serta mekanisme perlindungan hukum yang tersedia. Meskipun telah dilakukan pembaruan Kitab Undang-Undang Hukum Pidana (KUHP) yang memperkuat perlindungan korban kekerasan, sosialisasi regulasi tersebut di tingkat kelurahan masih sangat terbatas. Kondisi ini juga terjadi di Kelurahan Tanjung Agung, Kecamatan Tanjung Karang Timur, Kota Bandar Lampung. Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan melalui kegiatan “Wanita Berdaya: Workshop Edukasi Hak Perempuan dan Anak” dengan sasaran utama ibu-ibu PKK kelurahan. Kegiatan bertujuan meningkatkan pemahaman masyarakat terhadap hak perempuan dan anak, mensosialisasikan ketentuan KUHP terbaru terkait KDRT, serta memberdayakan perempuan sebagai agen edukasi dan pencegahan kekerasan di tingkat grassroot. Metode pelaksanaan meliputi workshop edukatif dan partisipatif dengan dukungan narasumber dari Dinas Pemberdayaan Perempuan dan Perlindungan Anak (PPPA). Luaran yang diharapkan berupa peningkatan literasi hukum peserta, terbentuknya agen edukasi di lingkungan kelurahan, serta meningkatnya kesadaran kolektif masyarakat terhadap pentingnya perlindungan perempuan dan anak. Kegiatan ini mendukung pencapaian SDGs 5 dan SDGs 16 serta merupakan implementasi Tri Dharma Perguruan Tinggi.
Empowering Housewives through Digital Branding on Social Media in Pasaran Island, Bandar Lampung Fihartini, Yuniarti; Ambarwati, Dwi Asri Siti; Andriani, Lis; Putri, Lidya Ayuni; Hj Zaiton , Siti Nurul 'ain
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1592

Abstract

Pasaran Island in Bandar Lampung City has high local economic potential through home-based small businesses, particularly in the seafood processing sector. However, most business owners have not yet utilized digital technology and social media optimally as tools for promotion and branding. The lack of digital literacy and limited understanding of digital branding strategies are the main challenges. Through this community service program, training and mentoring were provided to housewives as the primary actors of family-based MSMEs to strengthen their digital capacity, particularly in building business image and marketing through social media. This program aims to enhance the competitiveness of local products, expand market reach, and promote women's economic independence in coastal areas. The activities were designed in the form of technical training, digital branding education, practical management of business social media accounts, and evaluation of digital engagement outcomes.
Empowered Housewives Through Affiliate Marketing to Improve Economic Welfare in Purworejo Village Pesawaran Ambarwati, Dwi Asri Siti; Fihartini , Yuniarti; Syafis, Kamadie Sumanda; Putri, Lidya Ayuni
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1594

Abstract

The program “Empowered Housewives: Affiliate Marketing to Improve Economic Welfare in Purworejo Village, Negeri Katon District, Pesawaran Regency” aims to empower housewives through the use of digital technology, particularly affiliate marketing, as a means to increase family income. The method applied includes a participatory approach, practical training, and intensive mentoring conducted over six months. The activities followed several stages: preparation, training, hands-on practice, mentoring, and evaluation. Participants received training in creating digital promotional content, managing affiliate accounts, and developing strategies to expand their social media reach. Evaluation results indicated a significant improvement in participants’ understanding of digital marketing and their ability to utilize affiliate platforms to generate additional income. The program not only enhanced the economic capacity of housewives but also established a sustainable digital community in Purworejo Village. Therefore, this initiative contributes to local economic development by promoting women’s empowerment through digital innovation.
Co-Authors AHMAD FAISOL Ambarwati, Dwi Asri Siti Ambya, Ambya Banuwa, Laili Fadhila Dalimunthe, Nindytia Puspitasari Deviyanti, Rafista Dwi Nugroho Ernie Hendrawaty Fihartini , Yuniarti Hj Zaiton , Siti Nurul 'ain Huzaimah, RA. Fiska Karim, Mirwan Lis Andriani, Lis Mahatma Kufepaksi Marvinita, Risda Nurbaiti, Syarifah Putra, Joni Russel, Edwin Sabilla, Tiara Prisca Sakinah, Tazkiyah Sri Hasnawati Sudrajat Sudrajat Suningsih, Sri Syafis, Kamadie Sumanda Winia Waziana Wulan, Mutiasari Nur Yuniarti Fihartini