Garuda - Garba Rujukan Digital

Pengembangan Ide Bisnis BUMDES dan UMKM di Desa Purworejo, Pesawaran, Lampung Putri, Lidya Ayuni; Suningsih, Sri; Karim, Mirwan; Hendrawaty, Ernie
Jurnal Nusantara Mengabdi Vol. 3 No. 1 (2023): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v3i1.2621

Purpose: To provide knowledge and advocate the Purworejo community for the importance of digital marketing and the availability of adequate facilities to implement it, helping to market their products online and develop their businesses to achieve maximum profit. Additionally, it aims to enable them to withstand market competition. Methodology: The focus group discussion (FGD) approach was used to conduct FGDs with business stakeholders in Purworejo village to discuss, exchange ideas, and formulate better business development steps. Training and Mentoring are also implemented for business stakeholders in BUMDES and SMEs to enhance managerial and marketing skills. Results: The research results indicate the success of educational activities in enhancing participants' knowledge and understanding of digital marketing and content. Although there is still room for improvement, this education has shown a positive impact on equipping participants with relevant skills and insights in the era of digital marketing and Industry 4.0 revolution. Limitations: The limitation of this service lies in the participants' infrastructure, in which each participant is not proficient in using digital tools. Furthermore, this service's limitation is only focused on the conventional-to-digital transition process and content creation, without delving deeper into monitoring the development of targeted Micro, Small, and Medium Enterprises (MSMEs) and Village-Owned Enterprises (BUMDes). The hope for the future is to continuously enhance and optimize this educational program to support the development of participants in facing the challenges of an increasingly digital and competitive business world. Contribution: This service is beneficial to the community, as it assists Micro, Small, and Medium Enterprises (UMKM) and Village-Owned Enterprises (BUMDes) in harnessing digital media in the region, unlocking its potential to enhance family income and boost the local economy.

Enhancing The Loyalty of Credit Guarantee Corporation Partners Through Service Quality, Facilities, Prices, and Accessibility Sakinah, Tazkiyah; Banuwa, Laili Fadhila; Nugroho, Dwi; Putri, Lidya Ayuni
International Journal of Economics, Business, and Entrepreneurship Vol 7 No 2 (2024): IJEBE July - December 2024
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v7i2.299

This study aims to analyse the effect of service quality, facilities, price, and accessibility on the loyalty of credit guarantee partners on the Sumatra island. The research method is quantitative, using descriptive analysis and multiple linear regression. Primary data was obtained through questionnaires distributed to 135 credit guarantee partners, while secondary data was obtained from various sources relevant to the research. The results of the multiple regression analysis show that the four variables simultaneously have a significant effect on partner loyalty. However, only facilities and prices partially have a positive and significant effect. Accessibility had a significant negative effect, while service quality had no significant effect. These findings suggest that improved facilities and competitive pricing are key to increasing guarantor partner loyalty. This research has important implications for bonding companies in formulating strategies to maintain and increase partner loyalty.

Pelatihan Public Speaking sebagai Upaya Pemberdayaan Ibu PKK Desa Purworejo Kecamatan Negeri Katon Pesawaran Fihartini, Yuniarti; Huzaimah, RA. Fiska; Ambarwati, Dwi Asri Siti; Putra, Joni; Putri, Lidya Ayuni
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i1.3501

Purpose: The purpose of this community service was to empower women, specifically the members of PKK Desa Purworejo, Kecamatan Negeri Katon, and Pesawaran, by enhancing their public speaking skills. The program aimed to improve students’ knowledge, confidence, and ability to speak effectively in public, enabling them to play a more significant role in their community. Methodology: The service was conducted in Desa Purworejo, Kecamatan Negeri Katon, Pesawaran, and involved 30 participants from the local PKK organization. Training was facilitated by a team from the Faculty of Economics and Business at Universitas Lampung. The methodology included lectures, discussions, and practical exercises for public-speaking techniques. To evaluate the effectiveness of the training, pre- and post-test assessments were administered to measure the participants' improvement in knowledge and skills. Results: The results of the pre- and post-test evaluations indicated a significant increase in the participants' public speaking abilities. The average pre-test score was 54.83, which improved to 81.5 in the post-test, reflecting an average increase of 26.67 points. Participants not only gained a better understanding of effective communication techniques but also demonstrated increased confidence in applying these skills in practice. Limitations: The program was limited by the small number of participants (30) and its short duration, which may have impacted the long-term retention and application of skills. Contribution: The training program successfully enhanced the participants’ public speaking skills, contributing to their empowerment as active community members. The involvement of local partners and a tailored approach to the community's needs were key factors in the programme’s success. This initiative highlights the potential for expanding similar programs to other communities, promoting sustainable empowerment for women across the region.

Pemanfaatan e-Form Surat Pemberitahuan Pajak Penghasilan Bagi Wirausaha dan UMKM di Desa Purworejo Kecamatan Negeri Katon Kabupaten Pesawaran Syafis, Kamadie Sumanda; Putri, Lidya Ayuni; Ambya, Ambya; Russel, Edwin; Sudrajat, Sudrajat
Jurnal Abdimas Multidisiplin Vol. 3 No. 1 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i1.3160

Purpose: The purpose of this community service activity is to assist in the reporting of tax returns (SPT) using electronic forms (e-Forms) and to provide a comprehensive understanding of the community and business actors. It is expected to empower and enhance the understanding of annual tax reporting for residents and business actors in Purworejo Village, Negeri Katon District, and the Pesawaran Regency. Methodology: The implementation of this community service uses the Participatory Rural Appraisal (PRA) method, a technique that enables the community to participate in making real action plans and monitoring and evaluating policies that affect their lives. Results: Through the training and socialization organized in this community service, business actors in the village became more aware of their tax obligations. Consequently, they are more diligent in recording their business transactions and income, enabling them to complete the e-Form SPT more accurately. Limitation: The results of this research may be difficult to announce because conditions in Purworejo Village may differ significantly from other villages or areas, making it difficult to generalize the findings. Contribution: By using digital technology and e-Form SPT, MSMEs can be more effective in fulfilling their tax reporting obligations and managing their administration. This activity encourages MSMEs to adopt modern technology, increase tax compliance, and reduce administrative burden.

Mapping the Influence of Business Phrases on the Effectiveness of Digital Marketing Communication: A Systematic Literature Review Suningsih, Sri; Putri, Lidya Ayuni; Nurbaiti, Syarifah; Waziana, Winia
Reflection Journal Vol. 6 No. 1 (2026): Maret
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/7mjsfz19

This study aims to systematically map the trends, themes, and conceptual developments in research examining the influence of business phrases on the effectiveness of digital marketing communication over the period 2015–2025. A Systematic Literature Review (SLR) approach was employed following the PRISMA 2020 guidelines. A total of 366 articles were initially identified from major academic databases, including Scopus, Web of Science, ScienceDirect, Taylor & Francis, and SpringerLink. After a rigorous screening and eligibility process, 41 articles were selected for in-depth analysis. The findings reveal a significant increase in scholarly attention to the integration of business linguistics and digital communication, particularly after 2020. Bibliometric and thematic analyses identify four dominant research themes: (1) the pragmatic functions of business phrases in digital communication, (2) their influence on consumer perception, (3) their role in enhancing audience engagement, and (4) cross-cultural linguistic adaptation. The conceptual synthesis demonstrates that business phrases act as strategic linguistic elements that mediate the relationship between message construction and consumer behavior through cognitive and affective mechanisms. Furthermore, cross-cultural adaptation serves as a moderating factor influencing communication effectiveness. This study contributes theoretically by proposing an integrated conceptual model linking language, persuasion, and digital communication effectiveness. Practically, the findings provide valuable insights for practitioners in designing more persuasive, adaptive, and evidence-based digital marketing communication strategies.

DARI UANG TUNAI KE KLIK: PENDEKATAN MOBILE UNTUK KEUANGAN INKLUSIF Putri, Lidya Ayuni; Iqbal, Muhammad; Audrey, Relifidi; Hendrawaty, Ernie; Banuwa, Laili Fadhilla
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 22 (2026): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v22i1.4740

This conceptual study examines the transformative potential of mobile banking applications in promoting financial inclusion. It highlights the transition from cash-based transactions to digital financial services and their role in expanding access to financial products and services, particularly for underserved populations in Indonesia. The study employs a literature review approach by synthesizing previous research on financial inclusion, mobile banking, and the development of digital financial systems in Indonesia. The findings indicate that mobile-based financial services have significant potential to enhance financial inclusion. Innovations such as mobile wallets, peer-to-peer payment systems, and digital lending platforms enable broader access to savings, credit, and financial protection services for unbanked and underbanked communities. However, several challenges remain, including limited digital literacy, technological infrastructure constraints, and regulatory issues that require continuous improvement. This paper contributes conceptually to the growing body of literature on digital financial inclusion and provides a foundation for future empirical research. Furthermore, the findings offer important implications for policymakers, financial institutions, and digital service providers in their efforts to expand financial access and reduce the financial inclusion gap.

Mapping the Influence of Business Phrases on the Effectiveness of Digital Marketing Communication: A Systematic Literature Review Suningsih, Sri; Putri, Lidya Ayuni; Nurbaiti, Syarifah; Waziana, Winia
Reflection Journal Vol. 6 No. 1 (2026): Maret
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/7mjsfz19

This study aims to systematically map the trends, themes, and conceptual developments in research examining the influence of business phrases on the effectiveness of digital marketing communication over the period 2015–2025. A Systematic Literature Review (SLR) approach was employed following the PRISMA 2020 guidelines. A total of 366 articles were initially identified from major academic databases, including Scopus, Web of Science, ScienceDirect, Taylor & Francis, and SpringerLink. After a rigorous screening and eligibility process, 41 articles were selected for in-depth analysis. The findings reveal a significant increase in scholarly attention to the integration of business linguistics and digital communication, particularly after 2020. Bibliometric and thematic analyses identify four dominant research themes: (1) the pragmatic functions of business phrases in digital communication, (2) their influence on consumer perception, (3) their role in enhancing audience engagement, and (4) cross-cultural linguistic adaptation. The conceptual synthesis demonstrates that business phrases act as strategic linguistic elements that mediate the relationship between message construction and consumer behavior through cognitive and affective mechanisms. Furthermore, cross-cultural adaptation serves as a moderating factor influencing communication effectiveness. This study contributes theoretically by proposing an integrated conceptual model linking language, persuasion, and digital communication effectiveness. Practically, the findings provide valuable insights for practitioners in designing more persuasive, adaptive, and evidence-based digital marketing communication strategies.

THE USE OF ENGLISH OUTSIDE THE CLASSROOM: A NARRATIVE INQUIRY INTO STUDENTS' LANGUAGE EXPERIENCES IN REAL-LIFE CONTEXTS Andewi, Widi; Putri, Lidya Ayuni
Journal of Linguistics and Social Sciences Vol. 3 No. 1 (2025): Vol 3, No 1 (2025): Journal of Linguistics and Social Sciences
Publisher : Raden Intan State Islamic University of Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jlss.v3i1.26586

This study looks at how English Education students at a State Islamic University in Indonesia use English outside their classes. The research uses stories from students to understand their experiences. The researcher talked to ten students in interviews to learn about their reasons for using English, the problems they face, and how they try to improve. The study finds three main ideas. First, students have different reasons for using English, such as personal interest or outside pressure. Second, they have problems like feeling nervous and not knowing enough words. Third, they try to solve these problems by watching English videos, using social media, and studying with friends. Many students said they want to get better at speaking English and that using digital platforms helps them feel more comfortable and less afraid. This study gives useful ideas about learning English outside the classroom. It shows that motivation is important and that using English in daily life helps students learn better. It also connects to learning theories like Self-Determination Theory and explains how technology helps students practice English. The study suggests that teachers should think about these outside experiences when teaching English. It also encourages more research on different student groups and ways to help students with language problems.

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