Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Economic Education and Entrepreneurship Studies Indonesian Journal of Business and Entrepreneurship Research
Ririn Mardhani Syakur
Universitas Patompo, Indonesia
Economics, Econometrics & Finance Social Sciences Other

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Inclusive Competitiveness through AI Use in Informal SMEs: Evidence from an Extended TAM–TOE Model Andi Naila Quin Azisah Alisyahbana; Ririn Mardhani Syakur; Andika Isma; M. Miftach Fakhri; Hajar Dewantara
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 4 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i4.2

Abstract

Informal SMEs are pivotal to inclusive growth, yet capability and infrastructure constraints often limit the effective use of artificial intelligence (AI). This study examines how organizational and technological conditions shape inclusive competitiveness through AI use in Indonesian informal SMEs by extending the Technology Acceptance Model (TAM) with Technology–Organization–Environment (TOE) factors and IS-success attributes. Using a cross-sectional survey of 559 SME owners/managers and partial least squares structural equation modeling (PLS-SEM), we test pathways from organizational competence and readiness, system quality, and service quality to perceived usefulness (PU) and perceived ease of use (PEOU), and ultimately to AI usage. Results show that PU and PEOU strongly predict AI usage, and PEOU also reinforces PU. Organizational readiness and system quality significantly enhance both PU and PEOU, while organizational competence primarily strengthens PU rather than PEOU. Service quality improves PEOU but does not significantly affect PU. Mediation tests confirm that PU and PEOU transmit key organizational and technological effects to AI usage. The findings suggest that policies and managerial interventions targeting readiness-building (skills, resources, governance) and robust system design are essential to translate AI adoption into sustained utilization and more inclusive business competitiveness in the informal economy.
How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry? Rachmawaty Kadir; Andi Naila Quin Azisah Alisyahbana2; Nursinah Amrullah; Ririn Mardhani Syakur; Amraeni Amraeni
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service quality and customer interaction. The research method involved a survey of 57 respondents who were Kaku Food customers. The results of the analysis show that both digital payment and online marketing have a significant impact on the customer experience. Specifically, the implementation of digital payment methods, such as e-money and e-wallets, has led to faster transactions and reduced wait times, contributing to higher customer satisfaction. Moreover, creative online marketing strategies, particularly through social media and collaborations with culinary influencers, have proven effective in reaching a digitally active audience, especially young people. The coefficient of determination indicates that 64.2% of the variation in customer experience can be explained by these two variables. The regression results reveal that while both digital payment and online marketing have positive and significant coefficients against customer experience, online marketing exerts a greater influence. This study provides valuable insights for Kaku Food management to formulate effective marketing strategies and payment systems, ultimately enhancing customer satisfaction and fostering greater loyalty.
Co-Authors Amraeni Amraeni Andi Naila Quin Azisah Alisyahbana Andi Naila Quin Azisah Alisyahbana2 Andika Isma Hajar Dewantara M. Miftach Fakhri Nursinah Amrullah Rachmawaty Kadir