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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness)
Andriyono Kilat Adhi
Departemen Agribisnis Fakultas Ekonomi dan Manajemen Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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MODEL BISNIS KANVAS TIGA LAPIS SEBAGAI STRATEGI PENGEMBANGAN USAHA SAYUR ORGANIK Khais Walaela; Suprehatin Suprehatin; Andriyono Kilat Adhi
Jurnal Agribisnis Indonesia Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.30-48

Abstract

Saat ini, konsumen menjadi lebih sadar dan peduli terhadap isu-isu sosial dan lingkungan dalam keputusan pembelian mereka seperti bagaimana produk tersebut diproduksi dan bahan apa yang digunakan. Sebagai konsekuensinya, bisnis perlu mengambil keputusan yang selaras dengan nilai-nilai dan berkontribusi terhadap keberlanjutan. Namun, hal itu membutuhkan model dan strategi bisnis yang tepat. Penelitian ini bertujuan untuk menganalisis model bisnis berkelanjutan sayur organik. Penelitian ini menggunakan pendekatan studi kasus pada Kelompok Tani Citra Muda yang berbeda di Jawa Tengah. Data dikumpulkan melalui wawancara mendalam terhadap informan kunci ketua kelompok tani dan karyawan. Data dianalisis menggunakan Triple-Layered Business Model Canvas (TLBMC). Hasilnya menunjukkan bahwa model bisnis pertanian organik saat ini bervariasi dari segi dimensi ekonomi, sosial dan lingkungan. Hasil TLBMC menunjukkan bahwa faktor kunci keberlanjutan usaha pertanian organik adalah produksi, sumber daya manusia, nilai produk, hubungan baik dengan pemangku kepentingan, dan media. Memahami praktik bisnis yang berorientasi keberlanjutan seperti pertanian organik, saat ini memberikan wawasan untuk mengembangkan model bisnis berkelanjutan dengan mempertimbangkan dimensi ekonomi, lingkungan dan sosial.
Analisis Sikap Konsumen dan Kinerja Atribut Sosis Kemasan Merek Fiesta di Wilayah Jabodetabek Zabrina Yunus; Suharno Suharno; Andriyono Kilat Adhi
Jurnal Agribisnis Indonesia Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.198-213

Abstract

The intense competition in the packaged sausage industry necessitates that producers understand the attributes deemed important by consumers. Such understanding is crucial for formulating effective marketing strategies. This study has three primary objectives: to identify the consumer decision-making process in purchasing packaged sausages, to analyze consumer attitudes toward the product, and to evaluate the performance of various attributes of Fiesta brand packaged sausages. The findings of this study are expected to serve as an evaluation tool for companies in improving and developing products that better align with consumer preferences.This study employs a primary data approach, with data collected through a survey of 156 respondents. The data were analyzed using descriptive analysis, the multi-attribute Fishbein model, and Importance-Performance Analysis (IPA). The results indicate that consumers go through five stages in the decision-making process, ranging from need recognition to post-purchase behavior. Furthermore, consumer attitudes toward all attributes of Fiesta brand packaged sausages fall into the positive and highly positive categories, with the highest attitude score recorded for the clarity of the expiration date. The Importance-Performance Analysis (IPA) further reveals that the attributes of Fiesta brand packaged sausages are distributed across four quadrants of the Cartesian diagram. Among these attributes, variations in size/packaging options, sausage texture, and price have been identified as top priorities for improvement. Therefore, companies need to enhance or refine attributes that have yet to meet consumer expectations based on priority scales, ensuring a significant impact on consumers’ overall evaluation of the product.
Co-Authors Khais Walaela Suharno Suprehatin Suprehatin Zabrina Yunus