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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Ilham Haq, Muhammad Alfasa
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Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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THE IMPACT OF VILLAGE ONLINE MARKETS ON INCREASING THE INCOME OF SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA Saka, Dijan Novia; Efendi, Rofik; Sari, Widya Ratna; Subandono, Agus; Ilham Haq, Muhammad Alfasa
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1279

Abstract

This study aims to analyze the impact of village online markets on increasing the revenue of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The development of digital technology has driven changes in consumer shopping behavior, making village online platforms a strategic alternative for MSMEs in expanding market access. The research method used was a quantitative approach, collecting data through questionnaires from MSMEs, and analysis using simple regression/PLS-SEM to test the relationship between the use of village online markets and increased revenue. The results show that village online markets have a positive and significant impact on increasing MSME revenue. The use of digital platforms allows MSMEs to reach a wider range of consumers, reduces marketing costs, and increases the competitiveness of local products. These findings emphasize the importance of strengthening digital literacy and supporting technological infrastructure in villages as key to local economic sustainability.
Co-Authors Rofik Efendi Saka, Dijan Novia Sari, Widya Ratna Subandono, Agus