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Peran Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Nymaz Hijab Kecamatan Ngasem Kabupaten Kediri Avinka, Dhabita Reyna Dianis; Saka, Dijan Novia; Lestari, Erawati Dwi; Subandono, Agus
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1438

This study aims to examine the role of marketing strategies in increasing the sales turnover of Nymaz Hijab products in Ngasem District, Kediri Regency. This research uses a qualitative method using primary data obtained from interviews and direct observation with the owner, employees, and consumers of Nymaz Hijab. Secondary data used is information from the internet and Nymaz Hijab's social media accounts. The results showed that Nymaz Hijab uses marketing strategies which include attention to product quality, always updating products, determining prices based on product prices from the center by considering other costs, and active promotion through social media such as Instagram, WhatsApp, and TikTok. However, Nymaz Hijab needs to pay attention to market selection to determine its target market. With the marketing strategy carried out, Nymaz Hijab succeeded in increasing sales turnover from IDR 278,050,000 in 2022 to IDR 289,950,000 in 2023. In addition, business owners also sometimes hold product sales to attract consumer interest. Thus, an optimized marketing strategy can make a significant contribution in increasing the company's sales turnover.

Practical Implementation of An-Nahdliyah Method for Improving the Ability to Read the Qur'an in TPQ Roudlotuts Taallum Subandono, Agus; Saka, Dijan Novia; Alim, Bagus Muhamadin; Wulandari, Desi; Rosidah, Fatkhur
Fenomena Vol 22 No 2 (2023): FENOMENA: Journal of the Social Sciences
Publisher : LP2M UIN KH.Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/fenomena.v22i2.151

This research aims to assess the effectiveness of implementing the An-Nahdliyah method in enhancing Quran reading proficiency at TPQ Roudlotut Taallum. The study employs a qualitative field research approach to delve into the practical application of the An-Nahdliyah method, following the prescribed guidelines for managing Quran education centers. Various challenges are identified, including students' difficulties in comprehending learning materials, irregular attendance, and a lack of enthusiasm throughout the learning process. The findings of this study provide valuable insights into the efficacy of the An-Nahdliyah method and shed light on potential obstacles that may arise during its implementation. Penelitian ini bertujuan untuk menilai efektivitas penerapan metode An-Nahdliyah dalam meningkatkan kemampuan membaca Al-Qur'an di TPQ Roudlotut Taallum. Penelitian ini menggunakan pendekatan penelitian lapangan kualitatif untuk menyelidiki implementasi praktis metode An-Nahdliyah, dengan mengikuti pedoman yang ditetapkan untuk pengelolaan pusat pendidikan Al-Qur'an. Beberapa tantangan yang diidentifikasi meliputi kesulitan yang dihadapi siswa dalam memahami materi pembelajaran, kehadiran yang tidak teratur, dan kurangnya antusiasme selama proses pembelajaran. Temuan penelitian ini memberikan wawasan tentang efektivitas metode An-Nahdliyah dan mengungkapkan hambatan potensial yang mungkin timbul selama implementasinya.

Pendampingan dalam Mengelola Kritik dan Saran untuk Meningkatkan Kinerja FEBI Mart di IAIN Kediri Rahmah, Zakiyah Zulfa; Sofiastuti, Nurriza; Santoso, Moh. Fathoni; Saka, Dijan Novia
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/n38g4t70

FEBI Mart adalah kantin mahasiswa yang dikelola di bawah naungan Institut Agama Islam Negeri (IAIN) Kediri. Sebagai salah satu fasilitas kampus, FEBI Mart memiliki peran strategis dalam menyediakan kebutuhan konsumsi bagi mahasiswa dan civitas akademika, sekaligus menjadi contoh pengelolaan usaha kolaboratif. Namun, FEBI Mart menghadapi sejumlah kendala, terutama dalam pengelolaan kritik dan saran, yang berpotensi memengaruhi kualitas layanan dan kinerja operasional. Kritik dan saran yang tidak tertangani secara optimal dapat menghambat upaya peningkatan kualitas dan pengembangan usaha ini. Penelitian ini berfokus pada pendampingan pengelolaan kritik dan saran untuk mengevaluasi dan meningkatkan kinerja FEBI Mart. Proses pendampingan melibatkan identifikasi metode pengumpulan masukan, analisis kendala yang dihadapi, dan penerapan sistem pengelolaan masukan yang lebih efektif. Hasil penelitian ini diharapkan memberikan rekomendasi praktis untuk meningkatkan mutu layanan, efisiensi manajemen, serta mendorong keberlanjutan FEBI Mart. Dengan pengelolaan yang lebih baik, FEBI Mart diharapkan dapat menjadi model bisnis mahasiswa yang kreatif, inovatif, dan responsif terhadap kebutuhan konsumen.

Pendampingan Pengelolaan Kritik dan Saran untuk Optimalisasi Kinerja FEBI Mart di IAIN Kediri Rahmah, Zakiyah Zulfa; Sofiastuti, Nurriza; Santoso, Moh Fathoni; Saka, Dijan Novia
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 1 (2025): JANUARI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i1.2814

FEBI Mart merupakan kantin yang dikelola oleh mahasiswa di Institut Agama Islam Negeri (IAIN) Kediri. Sebagai salah satu fasilitas kampus, FEBI Mart berperan penting dalam menyediakan kebutuhan konsumsi bagi mahasiswa dan civitas akademika, sekaligus menjadi model pengelolaan usaha berbasis partisipasi. Namun, FEBI Mart menghadapi berbagai tantangan, termasuk dalam pengelolaan kritik dan saran yang dapat memengaruhi kualitas layanan dan pengembangan kinerja kantin. Kritik dan saran yang tidak dikelola dengan baik dapat menjadi hambatan dalam upaya pengoptimalan dan pertumbuhan FEBI Mart. Penelitian ini bertujuan untuk melakukan pendampingan terhadap pengelolaan kritik dan saran guna mengevaluasi kinerja FEBI Mart. Langkah pendampingan meliputi identifikasi mekanisme pengumpulan masukan, analisis permasalahan yang dihadapi, serta penerapan sistem pengelolaan kritik dan saran yang efektif. Hasil dari pendampingan ini diharapkan dapat memberikan rekomendasi yang aplikatif untuk meningkatkan kualitas layanan, efisiensi operasional, dan mendorong pertumbuhan FEBI Mart agar menjadi lebih baik dan berkembang secara berkelanjutan. Dengan pengelolaan yang optimal, FEBI Mart diharapkan dapat menjadi contoh usaha mahasiswa yang inovatif dan responsif terhadap kebutuhan konsumen.

Pendampingan Pengelolaan Kritik dan Saran untuk Optimalisasi Kinerja FEBI Mart di IAIN Kediri Rahmah, Zakiyah Zulfa; Sofiastuti, Nurriza; Santoso, Moh. Fathoni; Saka, Dijan Novia
Santri : Journal of Student Engagement Vol. 4 No. 1 (2025): Santri : Journal of Student Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/santri.v4i1.1310

FEBI Mart is a student-run canteen at the State Islamic Institute (IAIN) Kediri. As one of the campus facilities FEBI Mart plays an important role in providing consumption needs for students and the academic community, as well as being a model of participation-based business management. However, FEBI Mart faces various challenges, including the management of feedback that can affect the quality of service and the development of the canteen's performance. Criticism and suggestions that are not managed properly can become obstacles in FEBI Mart's optimization and growth efforts. This research aims to provide assistance in managing feedback to evaluate FEBI Mart’s performance. The assistance steps include identifying feedback collection mechanisms, analyzing the problems faced, and implementing an effective criticism and suggestion management system. The results of this assistance are expected to provide applicable recommendations to improve service quality, operational efficiency, and encourage FEBI Mart's growth to be better and develop sustainably. With optimal management, FEBI Mart is expected to be an example of a student business that is innovative and responsive to consumer needs.

Pendampingan Pengelolaan Kritik dan Saran untuk Optimalisasi Kinerja FEBI Mart di IAIN Kediri Rahmah, Zakiyah Zulfa; Sofiastuti, Nurriza; Santoso, Moh. Fathoni; Saka, Dijan Novia
Santri : Journal of Student Engagement Vol. 4 No. 1 (2025): Santri : Journal of Student Engagement
Publisher : Universitas Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/santri.v4i1.1310

FEBI Mart is a student-run canteen at the State Islamic Institute (IAIN) Kediri. As one of the campus facilities FEBI Mart plays an important role in providing consumption needs for students and the academic community, as well as being a model of participation-based business management. However, FEBI Mart faces various challenges, including the management of feedback that can affect the quality of service and the development of the canteen's performance. Criticism and suggestions that are not managed properly can become obstacles in FEBI Mart's optimization and growth efforts. This research aims to provide assistance in managing feedback to evaluate FEBI Mart’s performance. The assistance steps include identifying feedback collection mechanisms, analyzing the problems faced, and implementing an effective criticism and suggestion management system. The results of this assistance are expected to provide applicable recommendations to improve service quality, operational efficiency, and encourage FEBI Mart's growth to be better and develop sustainably. With optimal management, FEBI Mart is expected to be an example of a student business that is innovative and responsive to consumer needs.

Peran Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Nymaz Hijab Kecamatan Ngasem Kabupaten Kediri Avinka, Dhabita Reyna Dianis; Saka, Dijan Novia; Lestari, Erawati Dwi; Subandono, Agus
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1438

This study aims to examine the role of marketing strategies in increasing the sales turnover of Nymaz Hijab products in Ngasem District, Kediri Regency. This research uses a qualitative method using primary data obtained from interviews and direct observation with the owner, employees, and consumers of Nymaz Hijab. Secondary data used is information from the internet and Nymaz Hijab's social media accounts. The results showed that Nymaz Hijab uses marketing strategies which include attention to product quality, always updating products, determining prices based on product prices from the center by considering other costs, and active promotion through social media such as Instagram, WhatsApp, and TikTok. However, Nymaz Hijab needs to pay attention to market selection to determine its target market. With the marketing strategy carried out, Nymaz Hijab succeeded in increasing sales turnover from IDR 278,050,000 in 2022 to IDR 289,950,000 in 2023. In addition, business owners also sometimes hold product sales to attract consumer interest. Thus, an optimized marketing strategy can make a significant contribution in increasing the company's sales turnover.

Pendampingan Pemanfaatan Company Profile UKM Baso Aci Wocil Berbasis Website Sebagai Digital Marketing Agustina, Vina Klarista; Sholikin, Wahyu; Artamevia, Whina; Nufus, Wulan Fitria Khayatun; Hidayah, Wulan Rizky; Lestari, Erawati Dwi; Puspitaningrum, Ririn Tri; Saka, Dijan Novia; Subandono, Agus
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.768

The use of digital payment methods has become a necessity for MSMEs in increasing operational efficiency and competitiveness, including Starra Kitchen, which is trying to follow this trend. This community service activity aims to assist Starra Kitchen in integrating ShopeePay as a digital payment method. The implementation of the activity involves a service learning approach involving a team of lecturers and students. The stages include identifying needs, training, technical implementation, and evaluation. The training includes account creation, ShopeePay application integration, and simulation of its use. This activity is carried out in a participatory manner through discussions and direct assistance. The results of the activity show that Starra Kitchen has succeeded in integrating ShopeePay as a payment method, which is expected to increase transaction efficiency, reduce recording errors, and expand customer access. The success of this activity is the first step in Starra Kitchen's digital transformation, as well as encouraging MSMEs to utilize financial technology to improve the sustainability and competitiveness of their businesses.

Enhancing Awareness of the Role of the Sharia Supervisory Board Amid the Digitalization Revolution in Sharia Financial Products Mirza, Azrul Azlan Iskandar; Mutafarida, Binti; Saka, Dijan Novia; Anam, Choiril; Zainuddin, Moch.; Zunaidi, Arif; Sariati, Ning Purnama
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.1226

This community service aims to increase understanding of the role of the Sharia Supervisory Board (DPS) in facing the digitalization revolution of sharia financial products. The method used is service learning, where active interaction between students and the community is involved in understanding the DPS concept. Through needs mapping, program planning, and implementation involving competent resources, this activity integrates learning and service to achieve these goals. The evaluation results show an increase in participants' understanding, both regarding DPS concepts and digital literacy, as a positive impact of this activity. Therefore, this service makes a positive contribution to sharia financial literacy in the digital era and empowers the community to face changes in the sharia financial industry.

Strengthening Islamic Economic Ethics for Online Business Actors in Facing Digital Disruption Noh, Mohd Shahid Mohd; Hidayati, Nuril; Utama, Yopi Yudha; Yuliani, Yuliani; Saka, Dijan Novia; Mutafarida, Binti; Fawaid, M. Wildan; Zunaidi, Arif; Zaenuddin, M.; Dina, Ulfi
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1827

The rapid development of digital technology presents opportunities as well as challenges for online business people, especially in maintaining business ethics according to Islamic principles. The seminar activities held at IAIN Kediri aim to strengthen understanding of Islamic economic ethics for students and online business people in facing digital disruption. The community service method used is service learning, which involves interactive learning through theory, practice and reflection. This seminar includes an explanation of the basic concepts of Islamic business ethics, group discussions to explore the application of sharia principles in online business, as well as a simulation of ethical business management. The results of the activity showed an increase in participants' understanding regarding the importance of integrity, honesty and responsibility in running an online business. In addition, this activity encourages participants to integrate Islamic values in their digital marketing strategy, creating a balance between profit and blessing. This activity makes a real contribution in empowering online business people to face the challenges of the digital era ethically and professionally.

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