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All Journal Harmonia: Journal of Research and Education Panggung Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan ARTic DIVAGATRA - Jurnal Penelitian Mahasiswa Desain
Maulina, Rini
Universitas Komputer Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Education Other

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Alexander Hotel Logo Sya'bani, Mohammad; Maulina, Rini
ARTic Vol 6 No 2 (2024): June
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/artic.v6i2.10958

Abstract

Alexander Hotel is located in the tourist area of Tegal City, Central Java, established since 1990, managed by PT Griya Wisata Hotel Management and Consultant. The identity of Alexander Hotel needs to reflect the hotel's strong vision and mission, one of which is through the logo. In the hospitality industry, the logo has a central role as an element of brand representation, the logo is not only a symbol, but the image of the company that is first seen by consumers and plays an important role in creating a positive brand perception. The existing Alexander hotel logo is inconsistent, there are differences in various media placement, whereas good consistency in logo use will strengthen the impression of desirability and increase guest confidence in the hotel. The purpose of this research is to find differences in the Alexander Hotel logo in various media placements. The method used is descriptive, data collection through observation and literature. The results of the study found that there are differences in logos at various hotel facilities, there are 6 different logo forms with three types of logos, namely monograms, combination logo marks and wordmarks. The benefit of the research is to contribute to the development of visual identity theory, especially in the context of the hospitality industry.
Pengelompokan Motif Tenun Ikat Sikka Berdasarkan Fungsi Pakai Kain Epo, Amandus Lionisius; Maulina, Rini
ARTic Vol 7 No 1 (2024): December 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/artic.v7i1.14881

Abstract

Sikka ikat weaving is one of the cultural treasures of the archipelago originating from Sikka Regency, East Nusa Tenggara. Made with skills that are passed down from generation to generation, but not much has been studied in depth in the context of visual elements and their functions in social life and their meaning content. This research becomes important in the realm of Visual Communication Design to analyze the visual elements and symbolism of weaving motifs to reveal the social functions and meanings they contain in the lives of Sikka people. The urgency of this research lies in the importance of preserving local culture as well as in-depth understanding of the values contained in the visual elements of weaving, and there are also not many studies that identify the relationship between visual elements and their functions in daily life. The purpose of this study is to analyze the visual elements of Sikka ikat weaving to determine their social function and symbolic meaning for the local community. This research uses a narrative literature review method based on Greenhalgh's theory, with data collection techniques through literature study. The research found that Sikka ikat woven fabric not only functions as a wearable object, but also as a medium of cultural communication that is full of symbolic meanings, social functions, and undergoes value transformation in the contemporary context. This research is useful for enriching visual studies, as well as supporting the preservation and development of Sikka ikat weaving as a socially relevant and creative medium of cultural communication. Keywords: Sikka Ikat weaving, motif, function of use, structural functionalism, symbolic meaning
Co-Authors Abeba, Ghea Syalsabila Asep Kadarisman Cahyadi, Arif Try Dewi, Febby Permata Epo, Amandus Lionisius Hidayat, Rahman M F Nasruddin Madjid, Wahyu Maulana Nuning Yanti Damayanti Nuning Yanti Damayanti Nurul Fadilah, Nurul Setiawan Sabana Setiawan Sabana Sya'bani, Mohammad Teddi Muhtadin