Rey Septanislaus Togatorop
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PENGARUH GRATIS ONGKIR E-COMMERCE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA PRODI MANAJEMEN UNIMED Rey Septanislaus Togatorop; Okta Viani Kristin; Serly Sahfitri; Rahel Marito Tambunan; Rachel Stephanie Jovanca Nababan; Nurul Wardani Lubis
Ekonis: Jurnal Ekonomi dan Bisnis Vol 28, No 1 (2026): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v28i1.8995

Abstract

This study looks at how Shopee’s free-shipping program influences the buying choices of management students at UNIMED. The research uses a quantitative approach with simple linear regression. One hundred active students who also use Shopee took part in the study, and the data was analyzed using simple linear regression. The results show that the free-shipping feature has a strong positive effect, with a regression coefficient of 0.707 and a contribution of 66.8% to purchasing decisions. This means that the more frequently free-shipping deals are offered, the more likely students are to buy. The program helps lower transaction costs, build customer loyalty, and make buying decisions faster. The findings highlight the importance of using free-shipping promotions as a marketing strategy to attract and keep young consumers..Keywords: Free Shipping, Purchase Decision, E-Commerce, Shopee.
Peran Sektor Pertanian dalam Mendukung Ketahanan Pangan Nasional: Tinjauan Literatur dalam Perspektif Perekonomian Indonesia Adha Mahyundari; Rey Septanislaus Togatorop; Nazwa Aulia Putri; Lokot Muda Harahap; Jos Bram Tamba; Muhammad Rayhan Satria; Kelvin Klementin
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 8.C (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

The agricultural sector plays a fundamental role in Indonesia's economy and food security, yet its full potential remains largely unrealized. This study aims to examine the contribution of the agricultural sector to the national economy, its role in sustaining food security, and the challenges it faces in the era of globalization. A narrative literature review methodology was employed, analyzing eleven Indonesian-language scientific articles sourced from Google Scholar and Sinta-accredited journals published between 2020 and 2025. The findings indicate that the agricultural sector contributes significantly through three primary channels: the economic channel, encompassing contributions to regional gross domestic product and employment absorption; the production channel, consisting of domestic food commodity supply; and the social channel, involving the maintenance of rural communities as the foundation of national food production. Nevertheless, these contributions are constrained by structural challenges including low productivity, irreversible agricultural land conversion, ecological degradation, weak institutional coordination, and vulnerability to global geopolitical shocks. This study concludes that strengthening national food security requires an integrative policy approach, encompassing increased agricultural investment, local food diversification, multi-stakeholder synergy, productive land protection, and the integration of sustainable agricultural principles. Genuine food security can only be achieved when dimensions of productivity, ecological sustainability, and social justice are unified within a coherent policy framework that prioritizes the welfare of smallholder farmers.