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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Manajemen dan Bisnis Kreatif
Rachel Stephanie Jovanca Nababan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH GRATIS ONGKIR E-COMMERCE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA PRODI MANAJEMEN UNIMED Rey Septanislaus Togatorop; Okta Viani Kristin; Serly Sahfitri; Rahel Marito Tambunan; Rachel Stephanie Jovanca Nababan; Nurul Wardani Lubis
Ekonis: Jurnal Ekonomi dan Bisnis Vol 28, No 1 (2026): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v28i1.8995

Abstract

This study looks at how Shopee’s free-shipping program influences the buying choices of management students at UNIMED. The research uses a quantitative approach with simple linear regression. One hundred active students who also use Shopee took part in the study, and the data was analyzed using simple linear regression. The results show that the free-shipping feature has a strong positive effect, with a regression coefficient of 0.707 and a contribution of 66.8% to purchasing decisions. This means that the more frequently free-shipping deals are offered, the more likely students are to buy. The program helps lower transaction costs, build customer loyalty, and make buying decisions faster. The findings highlight the importance of using free-shipping promotions as a marketing strategy to attract and keep young consumers..Keywords: Free Shipping, Purchase Decision, E-Commerce, Shopee.
Analisis Dampak Inflasi Terhadap Daya Beli Masyarakat di Indonesia Alexander Sabastian Pangaribuan; Maysri Handayani Putri Sinaga; Rachel Stephanie Jovanca Nababan; Karisa Kusumadewi Saputri; Abim Khaffi Maulana; Muda Harahap, Lokot
Jurnal Manajemen dan Bisnis Kreatif Vol. 11 No. 2 (2026): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/k93vtg84

Abstract

Inflation is one of the key indicators in an economy that can influence economic stability as well as public welfare. An increase in the general price level of goods and services may reduce real income, thereby affecting people's ability to meet their consumption needs. This study aims to analyze the impact of inflation on the purchasing power of society in Indonesia. The research employs a qualitative approach using a literature review method by examining various recent scientific journals and relevant studies related to inflation and purchasing power. The findings indicate that inflation has a significant impact on people's purchasing power because rising prices increase household living costs. As a result, households tend to adjust their consumption patterns by reducing spending on non-essential goods and prioritizing basic necessities. The impact of inflation is particularly felt by middle- and lower-income groups since a large proportion of their income is allocated to basic consumption. Therefore, maintaining inflation stability is essential to protect public welfare. Effective inflation control through monetary policy, fiscal policy, and social protection programs plays an important role in maintaining price stability and safeguarding the purchasing power of society.
Co-Authors Abim Khaffi Maulana Alexander Sabastian Pangaribuan Karisa Kusumadewi Saputri Maysri Handayani Putri Sinaga Muda Harahap, Lokot Nurul Wardani Lubis Okta Viani Kristin Rahel Marito Tambunan Rey Septanislaus Togatorop Serly Sahfitri