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All Journal Jurnal Manajemen dan Bisnis Kreatif JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Abim Khaffi Maulana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of The Effect Of Digital Transformation On Smes Around Unimed Mica Siar Meiriza; Abim Khaffi Maulana; Enzi Anatasya Sembiring; Etri Br Kaban; Salamah Tumangger
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3336

Abstract

From a global viewpoint, the business climate is unpredictable and competitive due to external causes, the majority of which are technological change generators. The purpose of this study is to determine the impact of technology on SMEs in the city of Medan. The samples were gathered from small and medium-sized firms (SMEs) in the UNIMED area. With a qualitative design, this study collects data through semi-structured interviews with eight enterprises in the UNIMED area. Interviews were transcribed following data collection to identify common themes. This study highlighted themes such as "getting exposure" and "getting effective sales figures" as a result of implementing digital transformation, as expressed by six of the eight participants. The findings show that. Digital transformation has a tremendous impact on consumer interactions and the simplicity of shopping. The data also suggest that online sales and digital marketing are the most popular digital platforms, with some SMEs in UNIMED effectively implementing them.The aim of this research is to determine the influence of digital transformation on SMEs by taking a sample 8 businesses around UNIMED and how effective digital influence is on business progress. From the results obtained, digital transformation has a significant influence even though it also experiences challengs. 6 of the 8 businesses studied said that rapid technological chenge is also a chellenge that must be taken into account and the advantage that these SMEs gain is that customers who are far away can also reach them. The business is only digital without having to come directly to the place. Finally, the report identifies digital maintenance and rapid technological development as challenging considerations.
Analisis Dampak Inflasi Terhadap Daya Beli Masyarakat di Indonesia Alexander Sabastian Pangaribuan; Maysri Handayani Putri Sinaga; Rachel Stephanie Jovanca Nababan; Karisa Kusumadewi Saputri; Abim Khaffi Maulana; Muda Harahap, Lokot
Jurnal Manajemen dan Bisnis Kreatif Vol. 11 No. 2 (2026): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/k93vtg84

Abstract

Inflation is one of the key indicators in an economy that can influence economic stability as well as public welfare. An increase in the general price level of goods and services may reduce real income, thereby affecting people's ability to meet their consumption needs. This study aims to analyze the impact of inflation on the purchasing power of society in Indonesia. The research employs a qualitative approach using a literature review method by examining various recent scientific journals and relevant studies related to inflation and purchasing power. The findings indicate that inflation has a significant impact on people's purchasing power because rising prices increase household living costs. As a result, households tend to adjust their consumption patterns by reducing spending on non-essential goods and prioritizing basic necessities. The impact of inflation is particularly felt by middle- and lower-income groups since a large proportion of their income is allocated to basic consumption. Therefore, maintaining inflation stability is essential to protect public welfare. Effective inflation control through monetary policy, fiscal policy, and social protection programs plays an important role in maintaining price stability and safeguarding the purchasing power of society.
Co-Authors Alexander Sabastian Pangaribuan Enzi Anatasya Sembiring Etri Br Kaban Karisa Kusumadewi Saputri Maysri Handayani Putri Sinaga Meiriza, Mica Siar Muda Harahap, Lokot Rachel Stephanie Jovanca Nababan Salamah Tumangger