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All Journal Community Engagement and Emergence Journal (CEEJ) International Journal of Marketing and Human Resource Research
Lina Kurniati
STIE Pangeran Antasari
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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The Effect of Live Streaming Interactivity, Influencer Credibility, and Gamification Features on Consumer Impulse Buying in Tiktok Shop Beby Eliza Sharon; Louis Tanady; Jeni Veronika Br Ginting; Agung Sahbana; Lina Kurniati
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3414

Abstract

The proliferation of social commerce has fundamentally reshaped consumer behavior, notably by amplifying the propensity for impulse buying on interaction-driven and entertainment-centric platforms such as TikTok Shop. This study examines the influence of Live Streaming Interactivity, Influencer Credibility, and Gamification features on consumer Impulse Buying within the TikTok Shop ecosystem in Indonesia. This study employs a quantitative, causal research design. Data were gathered via online surveys from 300 TikTok Shop users, selected through purposive sampling based on their prior engagement with live streaming and purchase history. Data analysis was executed using multiple linear regression via SPSS.  The empirical findings reveal that Live Streaming Interactivity, Influencer Credibility, and Gamification each have a positive, statistically significant partial effect on Impulse Buying. Notably, Influencer Credibility emerged as the most dominant predictor. Furthermore, the simultaneous analysis confirms that these three variables significantly drive impulse buying behavior, yielding an Adjusted R^2 value of 0.313. This indicates that the proposed model accounts for 31.3% of the variance in consumer impulsive purchasing. These results validate the Stimulus–Organism–Response (S-O-R) framework within the social commerce context, where social, trust-based, and emotional stimuli collectively elicit impulsive behavioral responses. This research offers strategic insights for e-commerce practitioners on optimizing integrated marketing strategies through enhanced live-streaming engagement, influencer synergy, and gamified experiences
Pengaruh Audit Tenure, Rotasi Audit, Fee Audit Dan Komite Audit Terhadap Kinerja Perusahaan Pada Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bei 2020-2023 Violentina Violentina; Ayu Andari; Sheryl Angeline; Velline Wijaya; Lina Kurniati
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10839

Abstract

Dalam dunia bisnis yang semakin kompleks, kinerja perusahaan menjadi salah satu indikator penting yang dapat menunjukkan keberhasilan atau kegagalan suatu perusahaan dalam mencapai tujuan-tujuannya. Penelitian ini bertujuan untuk mengetahui Pengaruh Audit Tenure, Rotasi Audit, Fee Audit dan Komite Audit terhadap kinerja perusahaan pada sub sektor makanan dan minuman yang terdaftar di BEI 2020-2023. Populasi dalam penelitian ini adalah perusahaan sub sektor makanan dan minuman yang terdaftar di BEI 2020-2023 dan mendapatkan 92 sampel. Hasil penelitian menunjukkan bahwa Audit Tenure berpengaruh negatif dan tidak signifikan terhadap Kinerja Perusahaan. Rotasi Audit berpengaruh negatif dan tidak signifikan terhadap Kinerja Perusahaan. Fee Audit tidak berpengaruh dan signifikan terhadap Kinerja Perusahaan. Komite Audit berpengaruh negatif dan tidak signifikan terhadap Kinerja Perusahaan. Audit Tenure, Rotasi Audit, Fee Audit dan Komite Audit tidak berpengaruh dan tidak signifikan terhadap Kinerja Perusahaan.
Co-Authors Agung Sahbana Ayu Andari Beby Eliza Sharon Jeni Veronika Br Ginting Louis Tanady Sheryl Angeline Velline Wijaya Violentina Violentina