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All Journal Jurnal Ilmiah Manajemen "E M O R" IRJE (Indonesian Research Journal in Education) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN International Journal of Health, Economics, and Social Sciences (IJHESS) Journal of Management
LAYOO, NURHIDAYAH
Universitas Muhammadiyah Luwuk Banggai
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGARUH ORIENTASI KEWIRAUSAHAAN DENGAN KINERJA USAHA MIKRO KECIL DI KABUPATEN BANGGAI Layoo, Nurhidayah; Rahman, Wahyudin
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 7 No. 1 (2019)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v7n1.p29-44

Abstract

Di Indonesia, Keberadaan UMK tidak dapat dipisahkan dari pertumbuhan ekonomi secara nasional karena UMK merupakan wujud kehidupan ekonomi sebagian besar rakyat Indonesia,  oleh karena itu dalam upaya membangun perekonomian nasional, sub sektor UMK mendapat prioritas untuk dibina. Khusus di Kabupaten Banggai, Sulawesi Tengah. Jumlah UMK yang memiliki Surat Izin Usaha Perdagangan (SIUP) pada tahun 2012 hingga 2016 sebanyak 842 unit atau 49% dari total jumlah usaha yang ada di daerah ini, tentu yang tidak memiliki SIUP masih banyak lagi.  UMK menyerap tenaga kerja kurang lebih 9000 orang, namun yang dibina oleh Pemerintah Daerah, baru 147 unit usaha atau hanya 17,46% (Dinas Perindustrian dan Perdagangan Kabupaten Banggai, 2017).  Pembinaan dilakukan melalui bantuan permodalan dan pelatihan kewirausahaan yang diharapkan dapat meningkatkan kinerja UMK. Sehingga penelitian ini mengkaji bagaimana pengaruh orientasi kewirausahaan terhadap kinerja Usaha Mikro Kecil (UMK) di Kabupaten Banggai. Jumlah sampel sebesar 108 unit UMK.  Pengumpulan data menggunakan kombinasi teknik observasi, wawancara, dan kuesioner. Teknik analisis data menggunakan analisis deskriptif dan analisis statistik dengan software Linier Structural Relation (LISREL). Hasil penelitian menunjukkan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja UMK.  Hal ini berarti bahwa untuk meningkatkan kinerja perusahaan, pelaku UMK di Kabupaten Banggai harus mampu memelihara dan meningkatkan orientasi kewirausahaannya yang mencakup sikap inovatif, proaktif, keberanian menanggung risiko, otonomy dan keagresifan bersaing.
Demographic Characteristics and Entrepreneurial Inclination of University Student Layoo, Nurhidayah; Cahyaning Raheni; K. Djawa, Sutrisno; Rajindra, Rajindra; Nur Anggraeni, Rasmi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 1: January 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i1.6372

Abstract

This study aims to investigate and determine whether there are differences in student entrepreneurship inclination based on demographic factors such as gender, age, work experience, and marital status. The research sample consisted of 356 students who had taken entrepreneurship courses. Data was collected via questionnaires and analyzed using the Mann-Whitney and Kruskal Wallis test methods. The findings revealed that there was no difference in entrepreneurship inclination between male and female students, as well as between various age levels. What is different is the entrepreneurship inclination of students between those who have had work experience and those who have never worked and between married and unmarried students. Students who have worked and married are more likely to be inclinationed in entrepreneurship. This study has implications for the learning methods of entrepreneurship courses and other related courses that need to be redesigned to be more practical than theoretical, assist with capital to start a business and provide entrepreneurial assistance to increase entrepreneurial capacity and teach students responsibility.
PENGARUH BAURAN PROMOSI TERHADAP MINAT MAHASISWA MEMILIH FAKULTAS EKONOMI DAN BISNIS Layoo, Nurhidayah; Zainita, Amilia; Rahman, Wahyudin
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 6 No. 1 (2022): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v6i1.1540

Abstract

Tujuan penelitian ini untuk mengidentifikasi bentuk-bentuk promosi yang dilakukan oleh Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Luwuk, mengidentifikasi hal-hal apakah yang dipertimbangkan oleh mahasiswa sehingga memilih fakultas ekonomi dan bisnis agar dapat menjadi materi promosi, serta mengkaji Bentuk bauran promosi manakah yang paling efektif berpengaruh terhadap minat kuliah di Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Luwuk. Jumlah sampel 208 orang mahasiswa, yang diambil dari seluruh mahasiswa Fakultas Ekonomi dan Bisnis yang sedang mengikuti orientasi mahasiswa baru. Data dikumpulkan melalui kuisioner, lalu dianalisis menggunakan statistik deskriptif, regresi, korelasi, dan determinasi, Hasil penelitian menunjukkan bahwa Bauran promosi yang dilakukan oleh Fakultas Ekonomi dan Bisnis adalah advertising (spanduk, brosur, Koran, Website) direct marketing (Sosialisasi di sekolah, dan di sekitar tempat tinggal), dan Word of Mouth. Bentuk promosi yang paling efektif menurut mahasiswa adalah promosi melalui Word of Mouth dan sosialisasi di Sekolah. Hasil analisis regresi menunjukkan word of mouth dan sosialisasi di sekolah berpengaruh secara signifikan terhadap minat mahasiswa memilih fakultas Ekonomi dan Bisnis sedangkan variable lain tidak signifikan. Oleh karena itu meningkatkan kualitas layanan kepada mahasiwa agar mereka dapat menjadi agen word of mouth dan menjalin kemitraan strategis dengan sekolah-sekolah menengah perlu menjadi perhatian pimpinan fakultas dalam upaya mempertahankan dan meningkatkan minat mahasiswa baru.
Campus and business ecosytem collaboration: A model entrepreneurship education in university Layoo, Nurhidayah; Raheni, Cahyaning; K. Djawa, Sutrisno; Haluti, Farid
Indonesian Research Journal in Education |IRJE| Vol. 9 No. 01 (2025): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v9i01.38733

Abstract

This research aimed to find the interaction of entrepreneurship education, family, and outside-the-family environment on the attitudes and entrepreneurial interests of 356 students who have passed the entrepreneurship course. This research is essential because there is a large gap between registered job seekers with undergraduate degrees and those with job placements. The sampling technique used was the quota sampling method. Data were collected through questionnaires and analyzed using the structural equation modeling method. The results showed that entrepreneurship education does not significantly affect attitudes but affects entrepreneurial interest. The family environment influences attitudes and interest in entrepreneurship, and the environment outside the family does not significantly affect interest only if moderated by entrepreneurial attitudes. Indirect influence is more dominant than other variable interactions. The learning model requires collaboration between the campus and the business ecosystem where students interact.
The Influence of Organizational Culture on Employee Satisfaction and Loyalty at PT. Sarana Naju Lestari Banggai Mandang, Novaria; Arfan Syahputra, Muh; Milang, Alwiyah; Layoo, Nurhidayah
Journal of Management Vol. 4 No. 1 (2025): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of organizational culture, work motivation, and job satisfaction on employee loyalty in an organization. The results showed that organizational culture has a positive and significant influence on job satisfaction (O = 0.200; T-Statistics = 1.377; P-Value = 0.004) and employee loyalty (O = 0.351; T-Statistics = 3.141; P-Value = 0.002). In addition, work motivation is also proven to have a positive and significant effect on job satisfaction (O = 0.754; T-Statistics = 5.218; P-Value = 0.000) and employee loyalty (O = 0.355; T-Statistics = 2.682; P-Value = 0.008). Job satisfaction has a positive influence on employee loyalty (O = 0.284; T-Statistics = 3.675; P-Value = 0.000). However, job satisfaction does not significantly moderate the relationship of work motivation to employee loyalty (O = -0.084; T-Statistics = 0.778; P-Value = 0.437) nor the relationship of organizational culture to employee loyalty (O = 0.147; T-Statistics = 1.337; P-Value = 0.182).These findings provide important managerial implications for organizations in increasing employee satisfaction and loyalty through strengthening organizational culture and strategies to increase work motivation. Thus, companies can increase employee engagement and retention in the long run.
Co-Authors Arfan Syahputra, Muh HALUTI, FARID K Djawa, Sutrisno Mandang, Novaria Milang, Alwiyah Nur Anggraeni, Rasmi Rajindra Wahyudin Rahman Zainita, Amilia