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All Journal Ilomata International Journal of Management Jurnal Manajemen NEAR: Jurnal Pengabdian kepada Masyarakat
Rusman Efendi Sihombing
Universitas Asa Indonesia
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Peningkatan Kreativitas Digital melalui Pelatihan Pembuatan Poster dengan Menggunakan Canva pada SMK Penerus Bangsa Yusuf Kurnia; Rusman Efendi Sihombing; Wiyono Wiyono; Amesanggeng Pataropura
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i2.2234

Abstract

Pelatihan pembuatan poster digital menggunakan aplikasi Canva di SMK Penerus Bangsa bertujuan untuk meningkatkan keterampilan desain grafis siswa, khususnya dalam pembuatan poster yang efektif dan komunikatif. Seiring dengan pesatnya perkembangan teknologi digital, keterampilan desain grafis menjadi sangat penting, baik untuk mendukung kebutuhan akademik maupun sebagai persiapan untuk dunia kerja di industri kreatif. Pelatihan ini mengadopsi pendekatan berbasis praktik, di mana siswa belajar langsung menggunakan Canva untuk membuat poster dengan berbagai tema. Metode yang digunakan mencakup teori desain grafis dasar serta praktik langsung yang memungkinkan siswa untuk memahami dan menerapkan prinsip-prinsip desain seperti keseimbangan visual, tipografi, dan pemilihan warna. Hasil pelatihan menunjukkan peningkatan signifikan dalam keterampilan siswa, terutama dalam hal pemahaman desain grafis, rasa percaya diri, dan kemampuan menggunakan aplikasi Canva. Sebagian besar siswa melaporkan bahwa mereka merasa lebih siap untuk mengaplikasikan keterampilan ini dalam dunia kerja atau membuka peluang usaha kreatif. Pelatihan ini juga memberikan nilai tambah bagi siswa dalam mengembangkan kreativitas dan keterampilan desain visual yang relevan dengan kebutuhan pasar yang semakin bergantung pada komunikasi digital
The Consumer Journey from Purchase Decision to Word of Mouth at Esperto Cafe Revalino Tigor Hasudungan; Rusman Efendi Sihombing; Wulandari Asri; Masrina Gultom
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8941

Abstract

This study examines the influence of product quality on word of mouth (WOM) through the mediating roles of purchase decision and customer satisfaction at Esperto Cafe, Jakarta. Drawing on Watson’s Stimulus-Response (S-R) Theory and the Customer Satisfaction Model, this study employs a quantitative approach. Data were collected in December 2025 from 150 customers selected through purposive sampling and analyzed using SmartPLS 3. The findings indicate that product quality has a positive and significant effect on purchase decision, customer satisfaction, and WOM. Product quality also indirectly influences WOM through purchase decision, which emerges as the strongest mediating mechanism. However, customer satisfaction does not significantly affect WOM and fails to mediate the relationship between product quality and WOM. These findings suggest that, in the context of Jakarta’s urban specialty cafes, consumers’ recommendation behavior is driven more by actual purchasing experiences and repeated transactional behavior than by post-consumption satisfaction alone. The study contributes to the consumer behavior literature by extending Watson’s S-R Theory through a dual-mediation framework that simultaneously compares purchase decision and customer satisfaction as alternative pathways linking product quality to WOM. Managerially, the findings highlight the importance of maintaining consistent product quality and strengthening factors that encourage purchase decisions to stimulate positive consumer recommendations.
Determinants of Product Quality on Customer Loyalty through Repurchase Intention and Customer Satisfaction at Kopi Kenangan Rusman Efendi Sihombing; Leonardo Indra Vitaharsa; Rindika Pramadanti
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1876

Abstract

The Target of this academic inquiry is to identify how the linkage between product quality and customer loyalty by considering the mediating roles of repurchase intention and customer satisfaction among customers of Kopi Kenangan in Bekasi City where the challenges currently faced are tight competition in the retail coffee industry, product quality as the main differentiator and changes in consumer behavior post-pandemic. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) and data was collected through structured questionnaires. The sample in this academic inquiry consisted of 250 respondents selected using purposive sampling, specifically consumers who had made purchases more than once. The study found that product quality showed a statistically significant impact on repurchase intention is 0.805 (positive), customer satisfaction is 0.430 (positive), and customer loyalty is 0.453 (positive),. Moreover, repurchase intention and customer satisfaction were proven to act as mediating variables in the linkage between product quality and customer loyalty. These findings reinforce the importance of improving product quality as a strategic move to build customer satisfaction and customer loyalty in the coffee shop industry. This study strengthens the theory that repurchase intention and customer satisfaction are not only dependent variables between them, but also mutually reinforce the effect of product quality on customer loyalty and focus on local brands conducted in Bekasi City.
Co-Authors Amesanggeng Pataropura Leonardo Indra Vitaharsa Masrina Gultom Revalino Tigor Hasudungan Rindika Pramadanti Wiyono Wiyono Wulandari Asri Yusuf Kurnia