Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen
Revalino Tigor Hasudungan
Universitas Asa Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Consumer Journey from Purchase Decision to Word of Mouth at Esperto Cafe Revalino Tigor Hasudungan; Rusman Efendi Sihombing; Wulandari Asri; Masrina Gultom
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8941

Abstract

This study examines the influence of product quality on word of mouth (WOM) through the mediating roles of purchase decision and customer satisfaction at Esperto Cafe, Jakarta. Drawing on Watson’s Stimulus-Response (S-R) Theory and the Customer Satisfaction Model, this study employs a quantitative approach. Data were collected in December 2025 from 150 customers selected through purposive sampling and analyzed using SmartPLS 3. The findings indicate that product quality has a positive and significant effect on purchase decision, customer satisfaction, and WOM. Product quality also indirectly influences WOM through purchase decision, which emerges as the strongest mediating mechanism. However, customer satisfaction does not significantly affect WOM and fails to mediate the relationship between product quality and WOM. These findings suggest that, in the context of Jakarta’s urban specialty cafes, consumers’ recommendation behavior is driven more by actual purchasing experiences and repeated transactional behavior than by post-consumption satisfaction alone. The study contributes to the consumer behavior literature by extending Watson’s S-R Theory through a dual-mediation framework that simultaneously compares purchase decision and customer satisfaction as alternative pathways linking product quality to WOM. Managerially, the findings highlight the importance of maintaining consistent product quality and strengthening factors that encourage purchase decisions to stimulate positive consumer recommendations.
REVITALISASI PERAN PRAMUWISATA LOKAL MELALUI PELATIHAN TEKNIK KEPEMANDUAN INTERPRETATIF Revalino Tigor Hasudungan; Rudhi Achmadi; Budiarto Budiarto; Wulandari Asri; Karolin Angelia; Setyo Widiarto; Refren Riadi; Dasih Irma Istiatik
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Inpress Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.60851

Abstract

Museum memiliki peran strategis sebagai pusat edukasi dan pelestarian warisan budaya, namun efektivitas penyampaian informasinya sangat bergantung pada kualitas narasi pramuwisata. Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk merevitalisasi peran pramuwisata lokal melalui pelatihan teknik kepemanduan interpretatif, guna mengubah pola komunikasi yang semula tekstual-konvensional menjadi narasi yang bermakna dan interaktif. Kegiatan dilaksanakan di Museum Bank Indonesia dengan melibatkan 16 pramuwisata lokal dari lima museum berbeda di Jakarta. Metode yang digunakan adalah Participatory Learning and Action (PLA), yang meliputi tahap persiapan (observasi dan wawancara), tahap pelaksanaan (pelatihan materi teknik memandu dan seni interpretasi), serta tahap evaluasi (simulasi lapangan). Hasil kegiatan menunjukkan keberhasilan yang signifikan: realisasi jumlah peserta melampaui target, terjadi interaksi dinamis antara instruktur dan peserta, serta peningkatan kompetensi dalam menyusun storytelling berbasis pengalaman pengunjung (Prinsip Tilden). Evaluasi menunjukkan tingkat kepuasan peserta yang sangat tinggi (>90%). PKM ini berhasil membekali pemandu lokal untuk menjadi fasilitator pengalaman yang mampu memberikan nilai tambah pada daya tarik wisata museum di era digital.
Co-Authors Budiarto Budiarto Dasih Irma Istiatik Karolin Angelia Masrina Gultom Refren Riadi Rudhi Achmadi Rusman Efendi Sihombing Setyo Widiarto Wulandari Asri Wulandari Asri