Garuda - Garba Rujukan Digital

Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement Dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal Siti Khofifah; Agus Supriyanto
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 15 No 1 (2022): Januari-Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Consuming halal food is obligatory for every Muslim. Not only food and drinks are required but also cosmetics. Every country, especially one with a Muslim population, is expected to ensure that the goods to be used are halal-certified. The purpose of implementing a halal certificate is to provide clarity on its halal status, which can then convince consumers to buy it. The purpose of this study is to examine and analyze the effect of halal labeling, brand image, online customer reviews, celebrity endorsements and perceived advertising value on the decision to purchase halal-certified cosmetic products. This research was conducted on generation Z in Rembang Regency who had bought or used halal-certified cosmetic products. This research uses a quantitative approach with a correlation research approach, where correlation research is used to measure whether one or more variables have a relationship. The sample of this research was selected as many as 100 people using purposive sampling method through a questionnaire using the SPSS application. The data analysis techniques used are: descriptive analysis, instrument testing, traditional assumption testing, and hypothesis testing. The findings show that the purchase of halal-certified cosmetic products is significantly influenced by halal labeling, brand image, online customer evaluation, celebrity endorser, and perceived advertising value.

Sustainability of Sharia Fintech: The Role of Perceived Benefit And Perceived Risk Supriyanto, Agus; Fagustina, Anis
MALIA: Journal of Islamic Banking and Finance Vol 8, No 1 (2024): MALIA: Journal of Islamic Banking and Finance
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v8i1.26635

This study aims to examine the influence of Perceived Benefit and Perceived Risk on Intention to use Sharia Fintech and its impact on the sustainability of Sharia Fintech. The research sample consisted of 137 respondents selected using purposive sampling method. The results of the study indicate that perceptions of benefits and risks have a significant influence on users' intention to adopt Sharia Fintech. Users' intention, as a direct result of perceptions of benefits and risks, plays a crucial role in maintaining the sustainability of the Sharia Fintech industry. Recommendations for future research include the development of strategies focused on enhancing perceptions of benefits and reducing perceptions of risks associated with the use of Sharia Fintech. Furthermore, further research is needed to understand other factors that may influence users' intentions and the sustainability of the Sharia Fintech industry, in order to formulate more comprehensive and sustainable development strategies.

Sharia Fintech and Gen Z: The Mediating Role of Perceived Usefulness Hakim, M. Arif; Supriyanto, Agus
Share: Jurnal Ekonomi dan Keuangan Islam Vol 13, No 1 (2024)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v13i1.22990

This study investigates the mediating role of perceived usefulness in the adoption of Sharia fintech among Generation Z individuals in Java Island, Indonesia. A sample of 155 respondents, selected through purposive sampling, participated in the research. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS 25.0. The findings reveal that perceived usefulness successfully mediates the influence of subjective norms on behavioral intention. Furthermore, perceived usefulness fully mediates the impact of perceived ease of use on behavioral intention. These results underscore the importance of fintech managers gaining deeper insights and aligning service development with market needs. Sharia fintech companies should emphasize the benefits of technology use to enhance user interest in fintech adoption. Given Indonesia's predominantly Muslim population, ensuring user-friendly technology is crucial. This study contributes to the understanding of the factors driving the adoption of Sharia fintech and offers practical implications for fintech service providers.========================================================================================================ABSTRAK – Fintech Syariah dan Generasi Z: Peran Mediasi Perceived Usefulness. Penelitian ini mengkaji peran mediasi perceived usefulness dalam adopsi fintech syariah di kalangan Generasi Z di Pulau Jawa, Indonesia. Data dikumpulkan melalui kuesioner dari 155 responden yang dipilih dengan metode purposive sampling. Hasil analisis data menggunakan Structural Equation Modeling (SEM) dengan AMOS 25.0, menunjukkan bahwa perceived usefulness dapat memediasi pengaruh norma subjektif terhadap niat perilaku. Lebih lanjut, perceived usefulness memediasi secara penuh dampak persepsi kemudahan penggunaan terhadap niat perilaku. Hasil ini menujukkan pentingnya wawasan mendalam bagi pengelola fintech untuk dapat menyelaraskan pengembangan layanan dengan kebutuhan pasar. Perusahaan fintech syariah harus menekankan manfaat penggunaan teknologi yang user friendly untuk meningkatkan minat pengguna dalam adopsi fintech. Hal ini berkaitan dengan ajaran Islam yang dipercayai oleh mayoritas penduduk Indonesia. Penelitian ini berkontribusi dalam memberikan pemahaman akan faktor-faktor yang mendorong adopsi fintech syariah dan menawarkan implikasi praktis bagi penyedia layanan fintech.

Pelatihan Digital Marketing pada UMKM Uliq Food di Kecamatan Bae Kabupaten Kudus Supriyanto, Agus
JCSE: Journal of Community Service and Empowerment Vol. 3 No. 1 (2022): JCSE April 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v3i1.80

Penggunaan digital marketing bisa dijadikan alternatif dalam penerapan strategi pemasaran produk maupun jasa untuk memudahkan pelaku usaha dalam memantau dan menyediakan kebutuhan dan keinginan konsumen. Namun penggunaannya belum dianggap penting oleh pelaku, kondisi tersebut karena dibutuhkan keterampilan khusus berkaitan dengan penguasaan penggunaan teknologi informasi dalam upaya mewujudkan pangsa pasar yang lebih luas. Kegiatan pengabdian ini dimulai dengan memberikan penjelasan digital marketing, membuatkan akun social media, memberikan tutorial dan cara mengoperasionalkan sosial media, serta mengajarkan membuat konten yang menarik untuk digunakan sebagai media pemasaran produk dari UMKM. Media sosial banyak peranannya dalam pemasaran sebuah produk, harapannya setelah dilaksanakan program pengabdian ini UMKM memiliki jangkauan pasar luas dan daya saingnya meningkat.

Digitalisasi dan Implementasi 5S (Seiri, Seiso, Seiton, Seiketsu, Shitsuke) pada UMKM Jenang Aliya Kudus Supriyanto, Agus; Lukas, Ahmad; N.A, Alfiyatun Nida'; Najiha, Nuhayatun; Alfisyahr, Layli Noor; Hikmah, Nurul; Sutrisno, Sutrisno; Aziz, M. Abdul; Khoiriyah, Nur
Transformatif : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2020)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/tranformatif.v1i1.2708

The purpose of the service program being implemented is to provide training on the use of information technology to market products from UMKM Jenang Aliya Kudus. Marketing that is carried out is still conventional and the absence of social media from products from MSME Jenang Aliya makes these products not widely known by netizens. The result of the implementation of this service program is that MSME actors know the importance of using digital technology to introduce and market their products to the wider community. Because Kudus, besides being known as the city of kretek, is also known for its jenang souvenirs. This service program is carried out by introducing products to netizens through creating addresses on a google map, creating social media accounts starting from Facebook, Twitter and Instagram. Meanwhile, the implementation of 5S (Seiri, Seiso, Seiton, Seiketsu, Shitsuke) is carried out so that the work place and environment become tidier, cleaner, and organized according to their classification.

IMPULSE BUYING OF GENERATION Z MUSLIMS: A STUDY ON HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE, AND HEDONIC SHOPPING VALUE Setiawan, Muhammad Afan; Supriyanto, Agus
Jurnal Al-Iqtishad Vol 19, No 1 (2023)
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v19i1.19875

The aim of this study was to identify the factors influencing impulse buying among Generation Z Muslims in Kudus Regency. The research was conducted on the Generation Z Muslim community in Kudus Regency, with a total sample size of 100, utilizing the purposive sampling technique. Data processing involved the use of statistical analysis methods through the SPSS program. The findings of this study revealed that the hedonic shopping motivation variable did not exhibit a positive and significant impact on impulse buying among Generation Z Muslims in Kudus Regency. Conversely, the Shopping Lifestyle variable demonstrated a positive, albeit insignificant, effect on impulse buying behavior of Generation Z Muslims in Kudus Regency. Moreover, the Hedonic Shopping Value variable exhibited a positive and significant influence on impulse buying among Generation Z Muslims in Kudus Regency. The managerial implication of this research underscores the importance of considering shopping lifestyle behavior and hedonic shopping value, as these factors can have an impact on the impulse buying tendencies of Generation Z Muslims.

Sharia Fintech and Gen Z: The Mediating Role of Perceived Usefulness Hakim, M. Arif; Supriyanto, Agus
Share: Jurnal Ekonomi dan Keuangan Islam Vol. 13 No. 1 (2024)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v13i1.22990

This study investigates the mediating role of perceived usefulness in the adoption of Sharia fintech among Generation Z individuals in Java Island, Indonesia. A sample of 155 respondents, selected through purposive sampling, participated in the research. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS 25.0. The findings reveal that perceived usefulness successfully mediates the influence of subjective norms on behavioral intention. Furthermore, perceived usefulness fully mediates the impact of perceived ease of use on behavioral intention. These results underscore the importance of fintech managers gaining deeper insights and aligning service development with market needs. Sharia fintech companies should emphasize the benefits of technology use to enhance user interest in fintech adoption. Given Indonesia's predominantly Muslim population, ensuring user-friendly technology is crucial. This study contributes to the understanding of the factors driving the adoption of Sharia fintech and offers practical implications for fintech service providers.========================================================================================================ABSTRAK – Fintech Syariah dan Generasi Z: Peran Mediasi Perceived Usefulness. Penelitian ini mengkaji peran mediasi perceived usefulness dalam adopsi fintech syariah di kalangan Generasi Z di Pulau Jawa, Indonesia. Data dikumpulkan melalui kuesioner dari 155 responden yang dipilih dengan metode purposive sampling. Hasil analisis data menggunakan Structural Equation Modeling (SEM) dengan AMOS 25.0, menunjukkan bahwa perceived usefulness dapat memediasi pengaruh norma subjektif terhadap niat perilaku. Lebih lanjut, perceived usefulness memediasi secara penuh dampak persepsi kemudahan penggunaan terhadap niat perilaku. Hasil ini menujukkan pentingnya wawasan mendalam bagi pengelola fintech untuk dapat menyelaraskan pengembangan layanan dengan kebutuhan pasar. Perusahaan fintech syariah harus menekankan manfaat penggunaan teknologi yang user friendly untuk meningkatkan minat pengguna dalam adopsi fintech. Hal ini berkaitan dengan ajaran Islam yang dipercayai oleh mayoritas penduduk Indonesia. Penelitian ini berkontribusi dalam memberikan pemahaman akan faktor-faktor yang mendorong adopsi fintech syariah dan menawarkan implikasi praktis bagi penyedia layanan fintech.

Pendampingan Pembuatan Konten Digital Marketing Melalui Media Sosial pada CV Seleksi Alam Muria Supriyanto, Agus; Putri, Vilda Kistia Marsela; Selviana, Ervin; Aliani, Fahrida; Salsabiela, Tasya; Kusumawati, Zunita Dyah; Hikmawan, Muhammad Aslam; Muna, Arif Chasanul
At Ta'dzim: Journal of Community Development Vol 1, No 1 (2024): At Ta'dzim: Journal of Community Development
Publisher : Lembaga Pendidikan Hikmatun Najah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54168/attadzim.v1i1.253

Sosial media merupakan salah satu sarana yang dapat dimanfaatkan para pelaku usaha, khususnya UMKM untuk mengenalkan dan menawarkan produk kepada konsumen secara digital melalui konten. Tujuan dari program pendampingan ini adalah untuk membantu UMKM CV Alammu dalam pembuatan konten marketing untuk memasarkan produk, dan mengenalkan produk kepada masyarakat luas. Program pendampingan ini dilakukan dengan cara kolaborasi antara mahasiswa dengan pihak pemilik CV Alammu. Hasil dari kegiatan pendampingan yang dilakukan pada CV Alammu yaitu pembuatan konten marketing sebagai sarana bisnis dengan memanfaatkan sosial media. Kegiatan pendampingan juga melibatkan mahasiswa sebagai talent dalam pembuatan konten marketing. Konten yang kami buat berupa konten edukasi yang memberikan informasi mengenai manfaat dari parijotho. Mahasiswa mengharapkan dengan dilakukan kegiatan pendampingan ini, masyarakat bisa melihat konten-konten yang ada pada sosial media CV Alammu mengenai manfaat dari sirup parijotho. Hal itu akan membawa pengaruh positif bagi CV Alammu dalam peningkatan penjualan sirup parijotho.

Strengthening Village Economies as a Buffer Zone for Achieving the SDGs: The Role of Human Resource Management in the Halal Industry Agus Supriyanto; Agung Slamet Sukardi; Widi Savitri Andriasari; Dennyca Hendriyanto Nugroho
Bulletin of Community Engagement Vol. 6 No. 1 (2026): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v6i1.2290

This study aims to explore the role of human resource management in strengthening village economies to support the achievement of halal certification for Micro, Small, and Medium Enterprises (MSMEs), as well as to identify the challenges encountered throughout the certification process. Using a quantitative approach complemented by the Analytical Hierarchy Process (AHP) method, this research identifies various factors influencing the success of halal certification, including income level, access to resources, and support from local government. Data were collected through questionnaires and in-depth interviews with 100 respondents representing MSMEs that have obtained, are currently undergoing, or are planning to apply for halal certification. The study also examines the contribution of halal certification to the achievement of the Sustainable Development Goals (SDGs), particularly in poverty alleviation, inclusive economic growth, and sustainable consumption and production. The findings indicate that village economies with their growing MSME sector hold significant potential to support the achievement of halal certification. Halal certification is shown to have a positive impact on MSME competitiveness, expanding market access, and supporting the economic sustainability of rural communities. This research recommends the enhancement of training programs, policy support, and cross-sector collaboration to accelerate the halal certification process and strengthen MSME capacity in supporting the achievement of the SDGs.

The Role Of User Satisfaction In Influencing The Quality Of Information And Shopee Chatbot Services On Continuation Intention Ulil Albab; Agus Supriyanto
Journal of Business and Management Inaba Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/hptz0b33

This study aims to analyze the effect of information quality and service quality of the Shopee chatbot on users' continuance intention with user satisfaction as a mediating variable. This research employed a quantitative approach using primary data collected through questionnaires distributed to 160 Shopee users in Kudus Regency who had used the Shopee chatbot service. The sampling technique used purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS software. The results showed that information quality and service quality have a positive and significant effect on continuance intention. In addition, user satisfaction also has a positive and significant effect on continuance intention. Information quality and service quality were proven to significantly influence user satisfaction. Furthermore, user satisfaction was able to mediate the relationship between information quality and service quality on continuance intention. These findings indicate that accurate information, responsive service, and user satisfaction are important factors in increasing users' intention to continuously use the Shopee chatbot service. Therefore, improving chatbot performance through better information quality and service quality can strengthen user loyalty toward digital services.

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