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All Journal Riset Manajemen dan Akuntansi Jurnal Al-Iqtishad JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business MALIA: Journal of Islamic Banking and Finance JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Bulletin of Community Engagement Journal of Communication Studies Share: Jurnal Ekonomi dan Keuangan Islam Transformatif: Jurnal Pengabdian Masyarakat Amkop Management Accounting Review (AMAR) Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Accounting, Management, Economics, and Business Score: Jurnal Lentera Manajemen Pemasaran Journal of Business and Management Inaba JCSE: Journal of Community Service and Empowerment At Ta'dzim: Journal of Community Development Jurnal Ekonomi dan Bisnis Islam BISNIS : Jurnal Bisnis dan Manajemen Islam
Agus Supriyanto
Universitas Islam Negeri Sunan Kudus
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Pengaruh Recommendation Reliability dan Recommendation Accuracy terhadap Adoption Intention melalui AI Technology Trust pada Pengguna Shopee Muhammad Rivaldiansyah; Agus Supriyanto
JSMA Vol 18 No 1 (2026): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v18i1.284

Abstract

Perkembangan teknologi artificial intelligence (AI) pada platform e-commerce mendorong perusahaan digital memanfaatkan sistem rekomendasi produk untuk meningkatkan pengalaman pengguna dan efektivitas pemasaran. Penelitian ini bertujuan untuk meneliti dampak recommendation reliability serta recommendation accuracy terhadap adoption intention melalui AI technology trust pada pengguna Shopee. Penelitian ini menerapkan metode kuantitatif dan menggunakan desain penelitian eksplanatori. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online kepada 140 responden pengguna Shopee yang pernah menggunakan atau melihat fitur rekomendasi produk berbasis AI. Teknik pengambilan sampel menggunakan purposive sampling. Proses analisis data menggunakan teknik Partial Least Squares–Structural Equation Modeling (PLS-SEM) yang didukung oleh perangkat lunak SmartPLS 4. Temuan penelitian menunjukkan bahwa recommendation reliability dan recommendation accuracy berpengaruh positif dan signifikan terhadap adoption intention maupun AI technology trust. Selain itu, AI technology trust juga terbukti memberikan dampak yang positif dan signifikan terhadap adoption intention serta dapat menjadi perantara bagi pengaruh recommendation reliability dan recommendation accuracy pada adoption intention. Hasil penelitian ini diharapkan dapat memperluas kajian mengenai perilaku konsumen digital sekaligus menjadi referensi dalam penerapan teknologi artificial intelligence di bidang e-commerce.
Moderasi Green Perceived Quality pada Pengaruh Green Consumerism dan Value terhadap Revisit Intention Starbucks Kudus Affan, Hildhan; Supriyanto, Agus
Jurnal Ekonomi dan Bisnis Islam Vol 4, No 2 (2026)
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jebisku.v4i2.5617

Abstract

AbstractThis study aims to examine and analyze the influence of green consumerism and green perceived value on revisit intention, as well as the role of green perceived quality as a moderating variable in Starbucks Kudus customers. The study used a quantitative approach with a sample of 100 respondents who had visited at least once. The sampling technique used purposive sampling, while data were collected through a Google Form questionnaire and analyzed using SmartPLS 4. The results showed that green consumerism did not have a positive and significant effect on revisit intention, with a p-value of 0.541 > 0.05. Green perceived value had a positive and significant effect on revisit intention with a p-value of 0.010 < 0.05. Green Perceive Quality was unable to moderate the relationship between Green Consumerism and Revisit Intention with a p-value of 0.116 > 0.05. However, green perceived quality was proven to moderate the relationship between green perceived value and revisit intention with a p-value of 0.040 < 0.05, thus strengthening customer intention to revisit. This study concluded that customers' revisit intentions were more influenced by perceived environmental benefits than by environmental awareness alone. The findings also suggest that perceived green quality plays a significant role in strengthening the influence of green values on customers' revisit decisions.Keywords: Green Consumerism; Green Perceived Value; Green Perceived Quality; Revisit Intention.AbstrakPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh green consumerism dan green perceived value terhadap revisit intention, serta peran green perceived quality sebagai variabel moderasi pada pelanggan Starbucks Kudus. Penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 100 responden yang pernah berkunjung minimal satu kali. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan data dikumpulkan melalui kuesioner Google Form dan dianalisis menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa green consumerism tidak berpengaruh positif dan signifikan terhadap revisit intention, dengan p-value 0,541 > 0,05. Green perceived value berpengaruh positif dan signifikan terhadap revisit intention dengan p-value 0,010 < 0,05. Green perceived quality tidak mampu memoderasi hubungan antara green consumerism dan revisit intention dengan p-value 0,116 > 0,05. Namun, green perceived quality terbukti mampu memoderasi hubungan antara green perceived value dan revisit intention dengan nilai p-value 0,040 < 0,05, sehingga memperkuat niat pelanggan untuk berkunjung kembali. Penelitian ini menyimpulkan bahwa niat kunjungan ulang pelanggan lebih dipengaruhi oleh nilai manfaat lingkungan yang dirasakan dibandingkan kesadaran lingkungan semata. Temuan ini juga menunjukkan bahwa persepsi kualitas hijau berperan penting dalam memperkuat pengaruh nilai hijau terhadap keputusan pelanggan untuk berkunjung kembali.Kata Kunci: Green Consumerism; Green Perceived Value; Green Perceived Quality; Revisit Intention.
Strategi Pengembangan Desa Digital Untuk Meningkatkan Produktivitas UMKM Supriyanto, Agus; Hana, Kharis Fadlullah
BISNIS Vol 8, No 2 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i2.8640

Abstract

The development of online business has increased very rapidly in 2019. Many people who prefer to buy goods online rather than directly. This is a result of the development of increasingly sophisticated technology with the many features of buying and selling online applications. The presence of online stores that make lifestyle changes in society. Ease and efficiency are the main factors in the people's preference for online transactions. Based on that, the purpose of this study is to analyze the obstacles and constraints of MSMEs to join the online store. After getting the results of the analysis then formulate a development strategy. The research method used is descriptive qualitative research object that is the village of Padurenan. The village was chosen because the MSMEs that have been established are very large for the size of one village of 92 units. The results showed that the padurenan village had made a digital village in 2017. The village was able to support from various parties, but when the members were decreasing and there were only 2 MSME members left. The strategy will be developed also by using the principles of Islamic business ethics. Online sales are based on transparency, honesty and fairness. This encourages the realization of sharia maqasid in doing business in the MSME sector.
Kesuksesan Muslimah Pelaku UMKM: Peran Dimensi Entrepreneurial Orientation Supriyanto, Agus; Permatasari, Ririt Dwiputri; Prihastuti, Asepma Hygi; Saputra, Tommy; Bora, M. Ansyar
BISNIS Vol 10, No 2 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i2.17740

Abstract

The purpose of this study was to determine the factors that support the success of Muslim women in running a business seen from the dimensions of entrepreneurial orientation. Respondents in the study were 105 Muslim SMEs who run businesses in Kudus Regency. The sampling technique uses Simple Random Sampling with the Convenience Sampling method. The data analysis technique uses Structural Equation Modeling with the help of AMOS 25.0. The results of the study indicate that there is a significant influence between innovation, risk taking, proactivity, competitive aggressiveness and autonomy on the birth of Muslim women as MSME actors. All dimensions of entrepreneurial orientation are proof that to achieve success in running a business, a business actor needs to implement the dimensions of entrepreneurial orientation. The autonomy dimension gets the highest average answer, it is important to pay attention that the delegation of authority and responsibility to employees to make accidental decisions. The managerial implication of this research is that SMEs need to pay attention to the dimensions of entrepreneurial orientation because it will have an impact on improving business performance.
Employees' Perceptions of Fairness and Ethical Implications of Artificial Intelligence Algorithms in Global Performance Assessment Agus Supriyanto
Score: Jurnal Lentera Manajemen Pemasaran Vol. 3 No. 02 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v3i02.1307

Abstract

The massive adoption of Artificial Intelligence (AI) in algorithmic management within multinational corporations has triggered a radical transformation in the landscape of International Human Resource Management (IHRM). This qualitative-exploratory study aims to investigate professional employees’ perceptions of the ethical and fairness dimensions of AI-based performance appraisal systems. Primary data were collected through online semi-structured in-depth interviews with white-collar professionals selected using purposive sampling techniques. The interview transcripts were subsequently analyzed using Braun and Clarke’s Thematic Analysis approach, supported by ATLAS.ti software to ensure systematic coding and the validity of findings. The results reveal that algorithmic autonomy systematically undermines the core pillars of organizational justice. The “black-box” nature of AI systems weakens procedural justice, data reductionism neglects qualitative contributions and compromises distributive justice, while the absence of empathy erodes interactional justice. This ethical crisis manifests in the form of workplace dehumanization through hyper-surveillance and diminished employee autonomy, contributing to phenomena such as quiet quitting and the emergence of algorithmic resistance. The study recommends a critical transition toward Human-Centric AI Management through the implementation of Human-in-the-Loop (HITL) principles to restore human dignity and ethical considerations within the global workplace.
Humanizing AI-Driven Human Resource Management through Islamic Work Ethics in the E-Commerce Industry Agus Supriyanto
Score: Jurnal Lentera Manajemen Pemasaran Vol. 2 No. 02 (2024): November 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v2i02.1327

Abstract

The development of Artificial Intelligence (AI) has driven significant changes in human resource management practices within the e-commerce industry. Through algorithmic management systems, companies utilize AI to monitor, evaluate, and control employee performance in real time to enhance operational efficiency. However, the implementation of such systems has also raised various concerns regarding fairness, employee autonomy, and workplace well-being. This study aims to explore how Islamic Work Ethics (IWE) shape the responses of Muslim employees toward AI-driven management systems in the e-commerce industry in Kudus Regency, Central Java, Indonesia. This research employed a descriptive qualitative approach with a case study design. A total of 15 participants were selected through purposive sampling, consisting of five logistics couriers, five warehouse operational staff members, and five customer service representatives. Data were collected through semi-structured in-depth interviews and document analysis and were subsequently analyzed using thematic analysis. The findings revealed three major themes. First, the value of amanah (trustworthiness) encourages employees to remain honest and responsible despite being subjected to intensive digital surveillance. Second, the principle of ‘adl (justice) serves as the foundation for criticism of automated evaluation systems, which are perceived as not fully reflecting fairness because they overlook the contextual realities of work. Third, the values of ihsan (excellence) and ta’awun (mutual assistance) help employees cope with algorithm-based performance pressures by maintaining work quality and strengthening solidarity among workers. This study concludes that Islamic Work Ethics function as a moral foundation capable of humanizing the implementation of AI in the workplace. The integration of AI technologies with ethical values is essential for creating human resource management systems that are not only efficient but also fair, inclusive, and sustainable.
Islamic Employer Branding and Social Media Engagement for Attracting Generation Z Talent Agus Supriyanto
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 3 No. 3 (2025)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v3i3.2209

Abstract

Purpose – The digital transformation era has reshaped recruitment practices, requiring organizations to develop innovative employer branding strategies to attract Generation Z talent. This study aims to explore how Islamic values-based employer branding communicated through social media influences the attractiveness of organizations among Muslim Generation Z job seekers. Methodology – This study employed a descriptive phenomenological qualitative design using a multi-case study approach. Data were collected from three Islamic-oriented digital companies and creative technology agencies in Indonesia. Purposive sampling was used to select 35 participants, consisting of 15 HR practitioners and digital business owners, as well as 20 Muslim Generation Z job seekers. Data were gathered through in-depth semi-structured interviews and analyzed using thematic analysis involving data reduction, coding, categorization, and interpretation. Findings – The findings reveal that Islamic employer branding effectively enhances organizational attractiveness when communicated through social media platforms such as Instagram Reels and TikTok. Core Islamic values, including amanah (integrity and accountability), 'adl (fairness and equitable compensation), itqan (professional excellence), and hifz al-nafs (mental and spiritual well-being), emerged as key dimensions influencing Generation Z’s employment preferences. Transparent and authentic digital narratives strengthened employer value propositions and reduced concerns regarding toxic workplace cultures and exploitation in the digital industry. These findings suggest that integrating Islamic ethical principles into employer branding can improve talent acquisition outcomes among Muslim Generation Z. Novelty – This study extends the Islamic Human Resource Management literature by proposing a social media-driven Islamic employer branding framework tailored to Generation Z talent attraction. Significance – The findings provide practical guidance for HR professionals, digital entrepreneurs, and organizations seeking to design value-based recruitment strategies in the digital labor market.
Integrating Islamic Human Resource Management and Digital Communication to Foster Ethical Business Practices in Multinational Corporations Agus Supriyanto
Journal of Communication Studies Vol. 5 No. 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.9987

Abstract

The rapid growth of digital entrepreneurship has transformed multinational corporations (MNCs), creating new ethical challenges in human resource management, including digital surveillance, blurred work–life boundaries, and employee burnout. This study explores how the integration of Islamic Human Resource Management (IHRM) and Digital Internal Communication (DIC) contributes to the development of ethical business practices in digital MNCs. A qualitative exploratory case study approach was employed in a digital technology multinational company operating across Southeast Asia. Data were collected through semi-structured interviews with 12 informants, including HR managers, senior executives, and digital professionals. The data were analyzed using manual thematic analysis following Braun and Clarke’s six-stage framework. The findings reveal three major themes: (1) the manifestation of 'adl (justice) through transparent digital communication and performance evaluation systems; (2) the reinforcement of amanah (accountability) through trust-based management in Work-From-Anywhere environments; and (3) the reduction of technostress through the implementation of ihsan (benevolence) via employee well-being initiatives, including the Right to Disconnect policy. The study demonstrates that integrating IHRM principles with digital communication practices can foster a more ethical, human-centered, and sustainable organizational environment in multinational digital enterprises.
Co-Authors Affan, Hildhan Af’idatun Nisa’ Agung Slamet Sukardi Ahmad Lukas Alef Sa’di Aman Alfisyahr, Layli Noor Alfiyatun Nida' N.A Aliani, Fahrida Arif Chasanul Muna Aziz, M. Abdul Dennyca Hendriyanto Nugroho Fagustina, Anis Hana, Kharis Fadlullah Hikmawan, Muhammad Aslam Kusumawati, Zunita Dyah Layli Noor Alfisyahr Lukas, Ahmad M. Abdul Aziz M. Arif Hakim Muhammad Rivaldiansyah N.A, Alfiyatun Nida' Najiha, Nuhayatun Nency Puspita Dewi Noor Maulida Khasanah Nuhayatun Najiha Nur Khoiriyah Nur Khoiriyah Nurul Hikmah Nurul Hikmah Prihastuti, Asepma Hygi Putri, Vilda Kistia Marsela Ririt Dwiputri Permatasari Salsabiela, Tasya Saputra, Tommy Selviana, Ervin Setiawan, Muhammad Afan Siti Khofifah Sutrisno Sutrisno Sutrisno, Sutrisno Tatik Hayati Ulia Ayuning Tias Ulil Albab Venia Rosmalia Widi Savitri Andriasari