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The Role Of User Satisfaction In Influencing The Quality Of Information And Shopee Chatbot Services On Continuation Intention Ulil Albab; Agus Supriyanto
Journal of Business and Management Inaba Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/hptz0b33

Abstract

This study aims to analyze the effect of information quality and service quality of the Shopee chatbot on users' continuance intention with user satisfaction as a mediating variable. This research employed a quantitative approach using primary data collected through questionnaires distributed to 160 Shopee users in Kudus Regency who had used the Shopee chatbot service. The sampling technique used purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS software. The results showed that information quality and service quality have a positive and significant effect on continuance intention. In addition, user satisfaction also has a positive and significant effect on continuance intention. Information quality and service quality were proven to significantly influence user satisfaction. Furthermore, user satisfaction was able to mediate the relationship between information quality and service quality on continuance intention. These findings indicate that accurate information, responsive service, and user satisfaction are important factors in increasing users' intention to continuously use the Shopee chatbot service. Therefore, improving chatbot performance through better information quality and service quality can strengthen user loyalty toward digital services.
Pengaruh Recommendation Reliability dan Recommendation Accuracy terhadap Adoption Intention melalui AI Technology Trust pada Pengguna Shopee Muhammad Rivaldiansyah; Agus Supriyanto
JSMA Vol 18 No 1 (2026): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v18i1.284

Abstract

Perkembangan teknologi artificial intelligence (AI) pada platform e-commerce mendorong perusahaan digital memanfaatkan sistem rekomendasi produk untuk meningkatkan pengalaman pengguna dan efektivitas pemasaran. Penelitian ini bertujuan untuk meneliti dampak recommendation reliability serta recommendation accuracy terhadap adoption intention melalui AI technology trust pada pengguna Shopee. Penelitian ini menerapkan metode kuantitatif dan menggunakan desain penelitian eksplanatori. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online kepada 140 responden pengguna Shopee yang pernah menggunakan atau melihat fitur rekomendasi produk berbasis AI. Teknik pengambilan sampel menggunakan purposive sampling. Proses analisis data menggunakan teknik Partial Least Squares–Structural Equation Modeling (PLS-SEM) yang didukung oleh perangkat lunak SmartPLS 4. Temuan penelitian menunjukkan bahwa recommendation reliability dan recommendation accuracy berpengaruh positif dan signifikan terhadap adoption intention maupun AI technology trust. Selain itu, AI technology trust juga terbukti memberikan dampak yang positif dan signifikan terhadap adoption intention serta dapat menjadi perantara bagi pengaruh recommendation reliability dan recommendation accuracy pada adoption intention. Hasil penelitian ini diharapkan dapat memperluas kajian mengenai perilaku konsumen digital sekaligus menjadi referensi dalam penerapan teknologi artificial intelligence di bidang e-commerce.
Moderasi Green Perceived Quality pada Pengaruh Green Consumerism dan Value terhadap Revisit Intention Starbucks Kudus Affan, Hildhan; Supriyanto, Agus
Jurnal Ekonomi dan Bisnis Islam Vol 4, No 2 (2026)
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jebisku.v4i2.5617

Abstract

AbstractThis study aims to examine and analyze the influence of green consumerism and green perceived value on revisit intention, as well as the role of green perceived quality as a moderating variable in Starbucks Kudus customers. The study used a quantitative approach with a sample of 100 respondents who had visited at least once. The sampling technique used purposive sampling, while data were collected through a Google Form questionnaire and analyzed using SmartPLS 4. The results showed that green consumerism did not have a positive and significant effect on revisit intention, with a p-value of 0.541 > 0.05. Green perceived value had a positive and significant effect on revisit intention with a p-value of 0.010 < 0.05. Green Perceive Quality was unable to moderate the relationship between Green Consumerism and Revisit Intention with a p-value of 0.116 > 0.05. However, green perceived quality was proven to moderate the relationship between green perceived value and revisit intention with a p-value of 0.040 < 0.05, thus strengthening customer intention to revisit. This study concluded that customers' revisit intentions were more influenced by perceived environmental benefits than by environmental awareness alone. The findings also suggest that perceived green quality plays a significant role in strengthening the influence of green values on customers' revisit decisions.Keywords: Green Consumerism; Green Perceived Value; Green Perceived Quality; Revisit Intention.AbstrakPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh green consumerism dan green perceived value terhadap revisit intention, serta peran green perceived quality sebagai variabel moderasi pada pelanggan Starbucks Kudus. Penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 100 responden yang pernah berkunjung minimal satu kali. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan data dikumpulkan melalui kuesioner Google Form dan dianalisis menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa green consumerism tidak berpengaruh positif dan signifikan terhadap revisit intention, dengan p-value 0,541 > 0,05. Green perceived value berpengaruh positif dan signifikan terhadap revisit intention dengan p-value 0,010 < 0,05. Green perceived quality tidak mampu memoderasi hubungan antara green consumerism dan revisit intention dengan p-value 0,116 > 0,05. Namun, green perceived quality terbukti mampu memoderasi hubungan antara green perceived value dan revisit intention dengan nilai p-value 0,040 < 0,05, sehingga memperkuat niat pelanggan untuk berkunjung kembali. Penelitian ini menyimpulkan bahwa niat kunjungan ulang pelanggan lebih dipengaruhi oleh nilai manfaat lingkungan yang dirasakan dibandingkan kesadaran lingkungan semata. Temuan ini juga menunjukkan bahwa persepsi kualitas hijau berperan penting dalam memperkuat pengaruh nilai hijau terhadap keputusan pelanggan untuk berkunjung kembali.Kata Kunci: Green Consumerism; Green Perceived Value; Green Perceived Quality; Revisit Intention.
Strategi Pengembangan Desa Digital Untuk Meningkatkan Produktivitas UMKM Supriyanto, Agus; Hana, Kharis Fadlullah
BISNIS Vol 8, No 2 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i2.8640

Abstract

The development of online business has increased very rapidly in 2019. Many people who prefer to buy goods online rather than directly. This is a result of the development of increasingly sophisticated technology with the many features of buying and selling online applications. The presence of online stores that make lifestyle changes in society. Ease and efficiency are the main factors in the people's preference for online transactions. Based on that, the purpose of this study is to analyze the obstacles and constraints of MSMEs to join the online store. After getting the results of the analysis then formulate a development strategy. The research method used is descriptive qualitative research object that is the village of Padurenan. The village was chosen because the MSMEs that have been established are very large for the size of one village of 92 units. The results showed that the padurenan village had made a digital village in 2017. The village was able to support from various parties, but when the members were decreasing and there were only 2 MSME members left. The strategy will be developed also by using the principles of Islamic business ethics. Online sales are based on transparency, honesty and fairness. This encourages the realization of sharia maqasid in doing business in the MSME sector.
Kesuksesan Muslimah Pelaku UMKM: Peran Dimensi Entrepreneurial Orientation Supriyanto, Agus; Permatasari, Ririt Dwiputri; Prihastuti, Asepma Hygi; Saputra, Tommy; Bora, M. Ansyar
BISNIS Vol 10, No 2 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i2.17740

Abstract

The purpose of this study was to determine the factors that support the success of Muslim women in running a business seen from the dimensions of entrepreneurial orientation. Respondents in the study were 105 Muslim SMEs who run businesses in Kudus Regency. The sampling technique uses Simple Random Sampling with the Convenience Sampling method. The data analysis technique uses Structural Equation Modeling with the help of AMOS 25.0. The results of the study indicate that there is a significant influence between innovation, risk taking, proactivity, competitive aggressiveness and autonomy on the birth of Muslim women as MSME actors. All dimensions of entrepreneurial orientation are proof that to achieve success in running a business, a business actor needs to implement the dimensions of entrepreneurial orientation. The autonomy dimension gets the highest average answer, it is important to pay attention that the delegation of authority and responsibility to employees to make accidental decisions. The managerial implication of this research is that SMEs need to pay attention to the dimensions of entrepreneurial orientation because it will have an impact on improving business performance.
Dampak Perceived Quality Terhadap Brand Loyalty: Peran Mediasi Brand Trust Dan Brand Image Farid Ardyansyah; Samuel PD Anantadjaya; Irma M Nawangwulan; Timotius A Rachmat; Agus Supriyanto
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 2 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i2.5714

Abstract

This study aims to determine the effect of perceived quality on brand image, brand trust and brand loyalty, the effect of brand image and brand trust on brand loyalty, and the effect of the relationship between perceived quality on brand loyalty mediated by brand image and brand trust. The method in this study is to use a type of quantitative research method. This study serves to prove the relationship between research variables. Data analysis techniques were performed using Structural Equation Modeling with AMOS version 25.0. The research sample is bakery consumers in Kudus Regency as many as 172 respondents. This study obtained the results that perceived quality has an effect on brand image, brand trust, and brand loyalty, brand image and brand trust have a significant effect on brand loyalty, and brand image and brand trust mediate perceived quality on brand loyalty. This research provides managerial implications in the form of the importance of maintaining and increasing perceived quality through brand trust and brand image to meet consumer satisfaction so as to create brand loyalty.
Spirituality, Organizational Commitment, and Resource Management for SDGs: Evidence from Smart Village Islamic Enterprises Agus Supriyanto; Iwan Fahri Cahyadi; Widi Savitri Andriasari; Rina Arsiyanti
Shirkah: Journal of Economics and Business Vol. 11 No. 1 (2026)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v11i1.1080

Abstract

Despite the growing interest in Smart Villages, previous studies have paid limited attention to the role of spirituality in shaping business performance within Islamic organizations. This study aims to examine the influence of individual spirituality on organizational commitment, resource management, and business performance in Smart Village contexts. A quantitative design using Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed, involving 135 respondents from Islamic organization-based enterprises in Kudus Regency, Indonesia. Data were collected through structured questionnaires using a five-point Likert scale and analyzed using SmartPLS 4 to assess measurement and structural models. The findings reveal that individual spirituality significantly enhances commitment to Islamic organizational networks, which in turn strengthens both tangible and intangible resource management. These resources partially mediate the relationship between organizational commitment and business performance. Tangible resources exhibit a stronger direct effect, while intangible resources contribute through trust, knowledge sharing, and social capital. The findings imply that integrating spirituality into organizational and resource management strategies can strengthen sustainable rural economic development within Smart Village ecosystems.
Employees' Perceptions of Fairness and Ethical Implications of Artificial Intelligence Algorithms in Global Performance Assessment Agus Supriyanto
Score: Jurnal Lentera Manajemen Pemasaran Vol. 3 No. 02 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v3i02.1307

Abstract

The massive adoption of Artificial Intelligence (AI) in algorithmic management within multinational corporations has triggered a radical transformation in the landscape of International Human Resource Management (IHRM). This qualitative-exploratory study aims to investigate professional employees’ perceptions of the ethical and fairness dimensions of AI-based performance appraisal systems. Primary data were collected through online semi-structured in-depth interviews with white-collar professionals selected using purposive sampling techniques. The interview transcripts were subsequently analyzed using Braun and Clarke’s Thematic Analysis approach, supported by ATLAS.ti software to ensure systematic coding and the validity of findings. The results reveal that algorithmic autonomy systematically undermines the core pillars of organizational justice. The “black-box” nature of AI systems weakens procedural justice, data reductionism neglects qualitative contributions and compromises distributive justice, while the absence of empathy erodes interactional justice. This ethical crisis manifests in the form of workplace dehumanization through hyper-surveillance and diminished employee autonomy, contributing to phenomena such as quiet quitting and the emergence of algorithmic resistance. The study recommends a critical transition toward Human-Centric AI Management through the implementation of Human-in-the-Loop (HITL) principles to restore human dignity and ethical considerations within the global workplace.
Humanizing AI-Driven Human Resource Management through Islamic Work Ethics in the E-Commerce Industry Agus Supriyanto
Score: Jurnal Lentera Manajemen Pemasaran Vol. 2 No. 02 (2024): November 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v2i02.1327

Abstract

The development of Artificial Intelligence (AI) has driven significant changes in human resource management practices within the e-commerce industry. Through algorithmic management systems, companies utilize AI to monitor, evaluate, and control employee performance in real time to enhance operational efficiency. However, the implementation of such systems has also raised various concerns regarding fairness, employee autonomy, and workplace well-being. This study aims to explore how Islamic Work Ethics (IWE) shape the responses of Muslim employees toward AI-driven management systems in the e-commerce industry in Kudus Regency, Central Java, Indonesia. This research employed a descriptive qualitative approach with a case study design. A total of 15 participants were selected through purposive sampling, consisting of five logistics couriers, five warehouse operational staff members, and five customer service representatives. Data were collected through semi-structured in-depth interviews and document analysis and were subsequently analyzed using thematic analysis. The findings revealed three major themes. First, the value of amanah (trustworthiness) encourages employees to remain honest and responsible despite being subjected to intensive digital surveillance. Second, the principle of ‘adl (justice) serves as the foundation for criticism of automated evaluation systems, which are perceived as not fully reflecting fairness because they overlook the contextual realities of work. Third, the values of ihsan (excellence) and ta’awun (mutual assistance) help employees cope with algorithm-based performance pressures by maintaining work quality and strengthening solidarity among workers. This study concludes that Islamic Work Ethics function as a moral foundation capable of humanizing the implementation of AI in the workplace. The integration of AI technologies with ethical values is essential for creating human resource management systems that are not only efficient but also fair, inclusive, and sustainable.
Gusjigang and Islamic Human Resource Management in Technology-Based Enterprises Agus Supriyanto
Social Science Academic Vol. 2 No. 2 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.9985

Abstract

This study aims to analyze the actualization of the Gusjigang philosophy in strengthening human resource management and fostering an Islamic work environment in technology based enterprises in Kudus Regency, Indonesia. The research employed a qualitative approach using a descriptive analytical case study design. Informants were selected through purposive sampling and consisted of four business owners and six employees from technology based enterprises that had been operating for at least three years. Data were collected through in depth interviews, observation, and document analysis, and were analyzed using data reduction, data display, and conclusion drawing and verification techniques. The findings reveal that the three core values of the Gusjigang philosophy, namely gus (morality and integrity), ji (learning and spirituality), and gang (entrepreneurship and innovation), are highly relevant to contemporary human resource management practices. The gus value contributes to the development of a workplace culture grounded in trustworthiness, responsibility, and honesty. The ji value promotes a culture of continuous learning that supports both competency development and employees’ spiritual growth. Meanwhile, the gang value strengthens entrepreneurial orientation, creativity, and organizational innovation. The integration of these three values fosters an Islamic work environment that is productive, ethical, and sustainable. This study contributes to the development of the Indigenous Islamic Human Resource Management concept by demonstrating that local wisdom can serve as a strategic source of organizational values in managing technology based enterprises in digital era.