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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
John Salmar Saragih
Universitas Kristen Maranatha
Humanities Energy Social Sciences Other

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OPTIMIZING MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISE PRODUCTS THROUGH DIGITAL MARKETING TRAINING AND VILLAGE TOURISM STRATEGIES Marcellia Susan; Anny Nurbasari; Budi Oktavianus Yusan; Yudhi Trisandy; John Salmar Saragih; Cen Lu
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

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Abstract

The great potential of village tourism and micro, small, and medium enterprises (MSMEs) has not been matched by effective marketing strategies or digital utilization. This community service aims to enhance MSME competitiveness and promote tourism through digital marketing training. The method involved workshops, interactive sessions, and technical mentoring for 30 participants, including MSME actors, village tourism managers, and local communities. Pre- and post-training questionnaires showed an increase in digital marketing understanding from an average score of 4.08 to 4.29, and in tourism marketing strategies from 4.04 to 4.37. These findings confirm digital marketing's effectiveness in market expansion and tourism development. However, limitations in infrastructure and digital literacy remain barriers. Further training, internet access improvement, and multi-sector collaboration are required for long-term impact.
Co-Authors Anny Nurbasari Budi Oktavianus Yusan Cen Lu Marcellia Susan Yudhi Trisandy