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All Journal Jurnal Atma Inovasia International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Anny Nurbasari
Universitas Kristen Maranatha
Humanities Decision Sciences, Operations Research & Management Energy Environmental Science Social Sciences Other

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OPTIMIZING MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISE PRODUCTS THROUGH DIGITAL MARKETING TRAINING AND VILLAGE TOURISM STRATEGIES Marcellia Susan; Anny Nurbasari; Budi Oktavianus Yusan; Yudhi Trisandy; John Salmar Saragih; Cen Lu
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

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Abstract

The great potential of village tourism and micro, small, and medium enterprises (MSMEs) has not been matched by effective marketing strategies or digital utilization. This community service aims to enhance MSME competitiveness and promote tourism through digital marketing training. The method involved workshops, interactive sessions, and technical mentoring for 30 participants, including MSME actors, village tourism managers, and local communities. Pre- and post-training questionnaires showed an increase in digital marketing understanding from an average score of 4.08 to 4.29, and in tourism marketing strategies from 4.04 to 4.37. These findings confirm digital marketing's effectiveness in market expansion and tourism development. However, limitations in infrastructure and digital literacy remain barriers. Further training, internet access improvement, and multi-sector collaboration are required for long-term impact.
Bimbingan Karir sebagai Upaya Meningkatkan Kesiapan Kerja Generasi Z di Era Digital Nur; Allen Kristiawan; Anny Nurbasari; Rusli Ginting Munthe; Christin Septina Basani
Jurnal Atma Inovasia Vol. 6 No. 3 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i3.12928

Abstract

Education serves as a fundamental foundation for both career success and character development. Generation Z faces considerable challenges in making career decisions due to an overwhelming number of available options, limited awareness of their own talents, parental expectations, and the negative influence of social media. To address these challenges, Maranatha Christian University in collaboration with GKI Kebon Jati Bandung organized a career management seminar for Generations Z and Alpha. The program employed several methods, including lectures, aptitude assessments (Johari Window and RIASEC), and triadic discussions involving experts, parents, and students. The triadic approach proved to be highly effective in fostering objective dialogue. The findings suggest a significant improvement in participants’ career decision-making (28.8%), ability to manage pressure (21.6%), and confidence in their personal interests and talents (17.6%). These results highlight the importance of integrative and collaborative approaches in preparing younger generations for their future careers.
Co-Authors Allen Kristiawan Budi Oktavianus Yusan Cen Lu Christin Septina Basani John Salmar Saragih Marcellia Susan Nur Rusli Ginting Munthe Yudhi Trisandy