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Digitalisasi Manajemen Kewirausahaan Melalui  Google Maps pada Usaha Donat dan Kue Bawang Fatir Khoirunnisa Lubis; Romaito Batubara; Larasati; Diva Andre Syahreza; Ahmad Fauzi Pulungan; Siti Suaibah Lubis; Salwah; Amelia Dewita; Isti Rahma; Ayu Meita Puteri Siregar
Jurnal Ragam Pengabdian Vol. 2 No. 3 (2025): September-Desember "Community Empowerment Through Digital Literacy Programs to
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8wjsr856

Abstract

This community service program was carried out with the aim of strengthening entrepreneurial management capacity while supporting the digitalization process of the home-based business “Donat and Kue Bawang Fatir,” located in Roburan Lombang Village. The business has been operating for approximately ten years; however, throughout its development, it has faced several challenges, including limited promotion, declining consumer numbers, and a marketing reach that remains confined to the local area. To address these issues, the KKN 24 Roburan Lombang community service team designed several strategies, including mentoring in simple business management, training in measurable financial management, and the application of digital technology through the registration and optimization of the business profile on Google Maps. These efforts are expected to provide added value for the business, particularly in improving accessibility and visibility in the digital sphere. The results of the program indicate an increased understanding of digital literacy among business owners, greater convenience for consumers in locating the business, and an expansion of the market reach beyond the village. These findings affirm that digitalization through the use of Google Maps can serve as a strategic step in ensuring the sustainability and competitiveness of small rural businesses while also creating opportunities for more inclusive and sustainable local economic development.
Strategy to Improve Financing for Gold Installment Products at PT Bank Syariah Indonesia, Tbk. KCP Panyabungan Ali Topan Lubis; Muhammad Safii Handika; Meliana Meliana; Muda Ahmad Siregar; Abdul Rasyid; Lahuddin Lahuddin; Khoirun Nisa; Ermadina Lubis; Amelia Dewita
Jurnal Pengabdian Nusantara Vol. 4 No. 3 (2026): JUNI
Publisher : Konsorsium Nasional Pengelola Jurnal Pengabdian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpn.v4i3.248

Abstract

This study aims to analyze the strategy for increasing gold installment financing at PT Bank Syariah Indonesia, Tbk., Panyabungan Branch Office. Gold installment financing is a financing service offered by Islamic banks to facilitate the public's ability to own gold as an investment instrument through an installment payment system in accordance with Sharia principles. This product is a popular investment alternative because gold has a relatively stable value and can be used as a form of long-term savings. This study used a qualitative approach with a descriptive approach. Data collection techniques included interviews, observations, and documentation with the bank and customers using the gold installment product. The data obtained were then analyzed using qualitative data analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. The results indicate that the gold installment financing mechanism at PT Bank Syariah Indonesia, Tbk., Panyabungan Branch Office is implemented through several stages: the customer's financing application, the bank's feasibility analysis process, the execution of the contract, and the installment payments according to the agreed term. Strategies to increase gold installment financing include product promotions, improving customer service quality, and educating the public about gold investment and Islamic banking products. Furthermore, utilizing digital media is also a strategy to expand the reach of gold installment financing products to the public. This study also found that the increase in gold installment financing was influenced by several supporting and inhibiting factors. Supporting factors include high public interest in gold investment and the ease of the financing application process. Meanwhile, inhibiting factors include low public understanding of Islamic banking products and diverse economic conditions.