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All Journal ProBisnis : Jurnal Manajemen
Zandra Dwanita Widodo
Universitas Tunas Pembangunan (UTP) Surakarta, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Facilities, Menu, and Marketing Strategy on Consumer Purchase Interest at Sae Space & Food Cafe In Boyolali Siti Maesaroh; Rini Adiyani; Zandra Dwanita Widodo
ProBisnis : Jurnal Manajemen Vol. 17 No. 2 (2026): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the influence of facilities, menu, and marketing strategies on consumer purchase intention at SAE Space & Food Café in Boyolali. This research uses a quantitative approach with a causal associative method. Data were collected through questionnaires distributed to 100 respondents who were customers of the café. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results show that facilities have a positive and significant effect on consumer purchase intention with a significance value of 0.000. The menu also has a positive and significant effect with a significance value of 0.010. Marketing strategy has a positive and significant effect with a significance value of 0.018. Simultaneously, facilities, menu, and marketing strategies significantly influence consumer purchase intention with a significance value of 0.000. The Adjusted R Square value of 0.293 indicates that these three independent variables explain 29.3% of purchase intention, while the remaining percentage is influenced by other factors not examined in this study. In conclusion, facilities, menu quality, and effective marketing strategies are important factors in increasing consumer purchase intention at SAE Space & Food Café in Boyolali.
Employee Performance Analysis in Enhancing Public Service Quality: a Case Study of Tirtomoyo Subdistrict, Wonogiri Regency, Central Java Devi Natasari; Sri Wijiastuti; Zandra Dwanita Widodo
ProBisnis : Jurnal Manajemen Vol. 17 No. 2 (2026): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Public service is a fundamental function of local governments that directly interacts with the community, therefore, service quality is a key indicator of governmental performance. As the frontline administrative unit, the subdistrict plays a strategic role in delivering public services. This study aims to analyze the performance of employees at the Tirtomoyo Subdistrict in improving public service quality from the perspectives of both employees and service users, as well as to identify the supporting and inhibiting factors influencing employee performance. A qualitative research approach was employed, with data collected through interviews and observations. The informants consisted of Tirtomoyo Subdistrict employees and community members as service users, selected through purposive sampling. Data analysis was conducted using NVivo 15 software through systematic coding and thematic analysis. The results indicate that employee performance is generally perceived as good, particularly in terms of service attitude, procedural compliance, work competence, and service implementation quality. Employee performance is strongly associated with improvements in public service quality as perceived by the community. Supporting factors include work motivation, organizational culture, teamwork, leadership support, and employee competence, while inhibiting factors include limited infrastructure, high workload, human resource constraints, and insufficient public understanding of service procedures.
Analysis of Factors Affecting Employee Performance In The Scope of PT Sugar Factory Sragen Salsabilla Yusika Anjany; Zandra Dwanita Widodo; Atik Lusia
ProBisnis : Jurnal Manajemen Vol. 17 No. 2 (2026): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Performance is the result of work that has been produced by individual employees in terms of both quality and quantity in carrying out a task assigned to them. This study aims to analyze the influence of work discipline, work motivation, and work environment on the performance of employees at PT Sugar Factory Mojo Sragen, both partially and simultaneously. This study uses primary data and is quantitative in nature. The quality of the data in this study was tested for validity and reliability. The data collection methods used observation and questionnaires. The sample size was 71 people. Data analysis was performed using multiple linear regression. The results of the study indicate that work discipline, work motivation, and work environment partially have a significant effect on employee performance. Work discipline is the variable that has the most dominant effect on employee performance. Simultaneously, work discipline, work motivation, and work environment have a significant effect on employee performance with a significance value of 0.000, which is less than 0.05. The coefficient of determination (Adjusted R Square) value of 0.521 indicates that 52.1% of the variation in employee performance can be explained by work discipline, work motivation, and work environment, while the remaining 47.9% is influenced by other variables not examined in this study.
Comparison of Employee Work Experiences in the Creative Field with Work from Home Systems and Full Office Systems Divani Fitria Nuraini; Zandra Dwanita Widodo; Atik Lusia
ProBisnis : Jurnal Manajemen Vol. 17 No. 2 (2026): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This research is motivated by the new work system in Indonesia due to the COVID-19 pandemic. This new work system is commonly referred to as work from home (WFH). This study aims to compare the work experiences of creative workers under WFH and WFO systems. This study used a qualitative approach with phenomenological methods. Data were collected through interviews with creative workers in Malang and Yogyakarta. Data analysis was conducted using thematic analysis with the help of the NVivo application. The results of this study indicate that WFH work offers flexible hours but can have both positive and negative impacts, such as blurred work hour boundaries and a heavy workload. However, the positive impact is that some creative workers have more freedom to seek ideas and inspiration Meanwhile, the analysis revealed that the WFO work system has a workflow and predetermined working hours, so the boundaries between work and personal life are not blurred. However, this can sometimes lead to creative workers feeling bored. The conclusion of this study shows that both work systems have advantages and disadvantages. It depends on how we choose.
Co-Authors Astrianingsih Astrianingsih Atik Lusia Devi Natasari Devi Triana Divani Fitria Nuraini Eka Ayu Cindy Anisa Putri Endri Sulistyoningsih Ernawati Jenike Bangu Nggona Lilis Prasetianingsih Meilan Ardita Cahyani Putri Nur Latifah Rini Adiyani Salsabilla Yusika Anjany Siti Maesaroh Sri Wijiastuti Vita Ariyana