Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal ProBisnis : Jurnal Manajemen Panorama Nusantara
Hana Alfira
Universitas Asa Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
More Choices or More Trust? Investigating Product Variety, Online Reviews, and Trust in Café Purchase Decisions Gita Mutiara Annisa Chaerani; Hana Alfira
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of product variety, online reviews, and trust on purchasing decisions at café in Jakarta. The population of this study consisted of café customers in Jakarta. The sample consisted of 180 respondents selected using purposive sampling. Data analysis was performed using multiple linear regression with SPSS. The results of this study indicate that product variety, online reviews, and trust simultaneously influence purchasing decisions. Trust partially influences purchasing decisions. Meanwhile, product variety and online reviews do not influence purchasing decisions. These results emphasize the importance of building and maintaining consumer trust as a key strategy in improving purchasing decisions.  
Pengaruh Daya Tarik, Social Media Marketing dan Fasilitas terhadap Keputusan Berkunjung Wisatawan di Taman Mini Indonesia Indah Esther Orysah Tambunan; Hana Alfira
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2790

Abstract

The purpose of this study is to analyze the influence of tourist attraction, social media marketing, and facilities on decision to visit at Taman Mini Indonesia Indah (TMII). This study employed a quantitative method with a descriptive approach. The research sample consisted of 123 respondents who were visitors of TMII. Data were collected through the distribution of questionnaires using Google Forms in February 2026. The sampling technique used was non-probability sampling with a purposive sampling method, because the selected respondents met the criteria of having visited TMII at least once. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 24 software to determine the influence among the research variabels. The results showed that tourist attraction, social media marketing, and facilities had a positive and significant effect on tourists’ visiting decisions, both partially and simultaneously. The findings of this study indicate that improving the quality of tourist attractions, implementing attractive digital marketing, and providing adequate facilities can encourage an increase in tourists’ visiting decisions at TMII.
Co-Authors Esther Orysah Tambunan Gita Mutiara Annisa Chaerani