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All Journal Demagogi: Journal of Social Sciences, Economics and Education Taqriri: Journal of Al-Hadith Science Studies
Desi Endang Maisuri
Universitas Islam Negeri Madura, Indonesia
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Local Wisdom-Based Marketing Communication at the Tofu Factory in Sana Daja Village Desi Endang Maisuri; Faridatul Jannah; Fitri Inayah
Demagogi: Journal of Social Sciences, Economics and Education Vol. 4 No. 1 (2026): February
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v4i1.130

Abstract

This study aims to analyze the forms and implementation of local wisdom-based marketing communications at a tofu factory in Sana Daja Village. Facing the development of the modern market, businesses in this village strive to maintain local cultural values ​​such as mutual cooperation (gotong royong), honesty, simplicity, and friendliness as the main foundations for interacting with consumers. The research method used was descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation. The results indicate that local wisdom values ​​play a crucial role in developing effective and sustainable marketing strategies. The value of mutual cooperation is reflected in the cooperation between producers and the surrounding community, while honesty and friendliness are key to building consumer trust and loyalty. Furthermore, businesses are able to adapt to changes in the modern market through the use of social media, without abandoning the local character that defines their businesses. Overall, local wisdom-based marketing communications in Sana Daja Village serve not only as a business strategy but also as a means of cultural preservation and strengthening social relationships between producers and consumers. This approach demonstrates that local values ​​can coexist with technological advancements and serve as a key foundation for creating sustainable competitiveness.
Prohibition of Fraud and Cheating in Business According to the Hadith Desi Endang Maisuri; Putri Alfia Halida; Faridatul Jannah
Taqriri: Journal of Al-Hadith Science Studies Vol. 2 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/taqriri.v2i1.20

Abstract

This study discusses the prohibition of fraud and deception in business activities based on the sayings (hadiths) of the Prophet Muhammad ﷺ. In Islam, business practices are not merely profit-oriented but must also be founded upon the values of honesty, justice, and trustworthiness. The Prophet’s hadiths explicitly forbid all forms of fraud (gharar) and deception (tadlis), such as concealing product defects, falsifying information, and manipulating weights and measures. These prohibitions aim to uphold economic justice, protect consumer rights, and foster trust in business transactions. This study emphasizes that honesty is the fundamental basis for achieving blessings in trade. Honest business practitioners gain both divine blessings and public trust, whereas those who engage in deceit lose such blessings and incur the Prophet’s condemnation. Thus, the hadiths provide a strong moral and ethical foundation for establishing fair, transparent, and integrity-based business practices within the Islamic economic system.
Co-Authors Faridatul Jannah Faridatul Jannah Fitri Inayah Putri Alfia Halida