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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Penelitian Ilmu Pendidikan Indonesia Siber Journal of Advanced Multidisciplinary
Bunga Indah Zaletri
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Adaptasi Sosial Budaya Masyarakat Nias Di Perantauan: Studi Komunitas Nias Di Kota Padang Bunga Indah Zaletri; Elida Elida; Agusti Efi
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.1108

Abstract

Penelitian ini menganalisis adaptasi sosial-budaya masyarakat Nias di Kota Padang, Sumatera Barat. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini berfokus pada peran Ikatan Keluarga Nias (IKN) dalam melestarikan tradisi budaya di tengah dominasi budaya Minangkabau. Hasil penelitian menunjukkan bahwa masyarakat Nias berhasil mempertahankan identitas budaya mereka melalui tradisi pernikahan, upacara pemakaman, seni, dan agama. Integrasi dengan budaya lokal ditandai dengan partisipasi dalam tradisi Minangkabau, penggunaan bahasa Minang, dan adopsi nilai-nilai sosial. Tantangan utama dalam adaptasi ini adalah modernisasi dan pergeseran nilai akibat interaksi budaya.
Pengembangan Halal Tourism di Malaysia: Studi Lapangan sebagai Pembelajaran Empiris bagi Penguatan Pariwisata Halal Indonesia bunga indah zaletri; fahmi mardiah; nyiayu amrina rosyadah; ramadhanti viozani; belly rozana; alfa permata putra; asmar yulastri; yuliana yuliana; hendri azwar
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i3.85372

Abstract

The development of halal tourism has become a significant global trend, driven by the increasing number of Muslim tourists worldwide and the demand for Sharia-compliant tourism services. Malaysia is one of the countries that has successfully positioned itself as a leading halal-friendly destination globally. This article aims to analyze the concept, policies, and implementation of halal tourism in Malaysia based on a field study conducted by Master of Tourism students from Padang State University in November 2025. The method used was a descriptive qualitative approach through direct observation, academic discussions, and interviews with stakeholders at the Malaysia Tourism Information Center (MaTiC) and related institutions. The study results indicate that the success of Malaysian halal tourism is supported by strong synergy between the government, religious institutions, the tourism industry, and higher education institutions. In addition to its economic impact, halal tourism also contributes to strengthening cultural identity and community empowerment. This study is expected to serve as a reference for empirical learning and benchmarking for the development of halal tourism in Indonesia.
Mapping Research Trends in Digital Marketing and Electronic Word of Mouth in the Hospitality Industry: A Bibliometric Analysis Bunga Indah Zaletri; Elida
Siber Journal of Advanced Multidisciplinary Vol. 4 No. 2 (2026): Siber Journal of Advanced Multidisciplinary (July - September 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v4i2.1080

Abstract

The rapid development of digital technology has transformed marketing strategies in the hospitality industry. Digital marketing and electronic word of mouth (e-WOM) have become widely discussed topics due to their influence on consumer perceptions and behavior. This study aims to map research trends in digital marketing and electronic word of mouth within the hospitality industry during the period 2015–2026. A bibliometric approach was employed using publication data retrieved from the Scopus database. A total of 35 relevant articles were analyzed using Bibliometrix and Biblioshiny to identify publication growth, leading sources, productive authors, highly cited documents, dominant keywords, and research topic trends. The findings reveal a significant increase in publications after 2020, with the highest number of publications recorded in 2025. The International Journal of Contemporary Hospitality Management and the Journal of Hospitality and Tourism Technology emerged as the most productive publication sources. Keyword analysis indicates that digital marketing, online reviews, social media, and electronic word of mouth are the most dominant research themes. Furthermore, recent studies have expanded toward topics such as artificial intelligence, big data, consumer trust, brand reputation, and customer satisfaction. The results suggest that research in this field has evolved from focusing on digital promotional tools to a broader understanding of consumer behavior and digital technologies in the hospitality industry. This study contributes to the literature by providing an overview of research developments and identifying opportunities for future research.
Co-Authors Agusti Efi alfa permata putra Asmar Yulastri Azwar, Hendri belly rozana Elida elida elida fahmi mardiah nyiayu amrina rosyadah ramadhanti viozani Yuliana Yuliana