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All Journal IKRA-ITH EKONOMIKA JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen Journal of Business Economics and Management
Solagratia Raya Manalu
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Analisis Kelayakan Bisnis Barkode Rice Bowl & Grill di Medan Baru: Pendekatan Makro, SWOT, dan Keuangan Tri Febriani Sipayung; Trivena Kezia Br Silaban; Solagratia Raya Manalu; Putri Kemala Dewi Lubis; Irma Siagian
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

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Abstract

Riset ini bertujuan untuk menilai kelayakan Barkode Rice Bowl & Grill, sebuah kafe yang menyajikan menu rice bowl dan berlokasi di wilayah Medan Baru, Kota Medan. Kajian kelayakan bisnis ini mencakup berbagai dimensi penting, yaitu analisis makro ekonomi (aspek ekonomi, kependudukan, sosial budaya, regulasi, dan teknologi), analisis SWOT, strategi pemasaran (segmentasi, target pasar, posisi merek, serta bauran pemasaran), pengelolaan sumber daya manusia, proses produksi dan operasional, serta kondisi keuangan. Pendekatan yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam terhadap supervisor dan observasi langsung di lokasi. Temuan penelitian menunjukkan bahwa keunggulan utama Barkode Rice Bowl & Grill terletak pada lokasi yang sangat strategis, penerapan konsep open kitchen, serta struktur organisasi yang luwes. Di sisi lain, kelemahan yang teridentifikasi meliputi minimnya dokumentasi manajemen, sistem upah yang masih berada di bawah Upah Minimum Regional (UMR), serta rendahnya pemanfaatan teknologi digital. Dari perspektif keuangan, usaha ini mampu menghasilkan laba bersih rata-rata Rp50–60 juta per bulan, yang mencerminkan kinerja sehat meskipun belum memiliki sistem pembukuan yang baku. Secara keseluruhan, Barkode Rice Bowl & Grill dinyatakan layak untuk dioperasikan dan dikembangkan, dengan catatan diperlukan peningkatan strategis, khususnya dalam digitalisasi pemasaran, penataan laporan keuangan, serta penyesuaian terhadap standar ketenagakerjaan
Peran Pengembangan Ekonomi Kreatif dalam Meningkatkan Daya Saing UMKM di Indonesia Solagratia Raya Manalu; Rosianna Dorepa Gultom; Maynisa Naomi Marpaung; Putri Alechia Simbolon
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy. However, globalization and digital transformation require MSMEs to continuously improve their competitiveness. One strategy that can be implemented is the development of the creative economy, which emphasizes innovation, creativity, and technology utilization. This study aims to analyze the role of creative economy development in enhancing the competitiveness of MSMEs in Indonesia. The research employs a literature review method by examining relevant journals, books, and reports. The findings indicate that the creative economy contributes to product quality improvement, business innovation, market expansion, and brand strengthening. Furthermore, digital technology utilization enhances business efficiency and productivity. Therefore, creative economy development can serve as an effective strategy to strengthen the competitiveness of MSMEs in Indonesia.
Pengaruh Kinerja Keuangan dan Regulasi e-IPO terhadap Underpricing Saham IPO di Bursa Efek Indonesia Maynisa Naomi Marpaung; Christella Miranda Josephine Simbolon; Solagratia Raya Manalu; Putri Kemala Dewi Lubis
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1862

Abstract

This study aims to examine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), and e-IPO regulation on the level of IPO underpricing on the Indonesia Stock Exchange during the 2021–2025 period. The research employs a causal quantitative approach using multiple linear regression analysis. Secondary data were collected from the prospectuses and financial statements of companies conducting Initial Public Offerings (IPOs).The results indicate that ROA does not have a significant effect on underpricing (significance value = 0.181). Similarly, DER is found to have no significant influence on underpricing (significance value = 0.268). The simultaneous test also shows a non-significant result, with an F-significance value of 0.120, suggesting that the independent variables collectively do not affect IPO underpricing. Furthermore, the coefficient of determination (R²) of 0.175 implies that only 17.5% of the variation in underpricing can be explained by the variables included in the model, while the remaining 82.5% is attributable to other factors outside the study, such as market sentiment, underwriter reputation, and oversubscription levels. These findings suggest that investors in the Indonesian IPO market tend to prioritize short-term capital gain opportunities rather than relying on firms’ financial fundamentals. Consequently, accounting-based indicators are not sufficiently influential in shaping stock prices during the first day of trading.
Pengaruh Kinerja Keuangan dan Regulasi e-IPO terhadap Underpricing Saham IPO di Bursa Efek Indonesia Maynisa Naomi Marpaung; Christella Miranda Josephine Simbolon; Solagratia Raya Manalu; Putri Kemala Dewi Lubis
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1862

Abstract

This study aims to examine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), and e-IPO regulation on the level of IPO underpricing on the Indonesia Stock Exchange during the 2021–2025 period. The research employs a causal quantitative approach using multiple linear regression analysis. Secondary data were collected from the prospectuses and financial statements of companies conducting Initial Public Offerings (IPOs).The results indicate that ROA does not have a significant effect on underpricing (significance value = 0.181). Similarly, DER is found to have no significant influence on underpricing (significance value = 0.268). The simultaneous test also shows a non-significant result, with an F-significance value of 0.120, suggesting that the independent variables collectively do not affect IPO underpricing. Furthermore, the coefficient of determination (R²) of 0.175 implies that only 17.5% of the variation in underpricing can be explained by the variables included in the model, while the remaining 82.5% is attributable to other factors outside the study, such as market sentiment, underwriter reputation, and oversubscription levels. These findings suggest that investors in the Indonesian IPO market tend to prioritize short-term capital gain opportunities rather than relying on firms’ financial fundamentals. Consequently, accounting-based indicators are not sufficiently influential in shaping stock prices during the first day of trading.
Co-Authors Christella Miranda Josephine Simbolon Irma Siagian Maynisa Naomi Marpaung Putri Alechia Simbolon Putri Kemala Dewi Lubis Rosianna Dorepa Gultom Tri Febriani Sipayung Trivena Kezia Br Silaban