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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat International Journal of Management Science and Information Technology (IJMSIT)
Mayka Nur Sagita
Universitas Muhammadiyah Purworejo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Edukasi Kewirausahaan dan Praktik Pembuatan Keychain dari Mikroplastik di SD Negeri Grabag Esti Margiyanti Utami; Anisa Dewi; Kurnia Wati; Mayka Nur Sagita; Diah Yuniati
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i2.1814

Abstract

The problem of plastic waste that is difficult to overcome in the surrounding environment is a real challenge for the community. Through the Real Work Lecture (KKN) service program at SD Negeri Grabag, namely Education (Entrepreneurship Education) and the Practice of Making Keychains from Microplastics, this activity aims to foster an entrepreneurial spirit while increasing awareness of the use of microplastic waste through handicraft-based entrepreneurship education. The implementation method is carried out with a participatory approach, involving students directly in all stages of making keychains made of microplastics and resins, starting from design design, material mixing, printing, to product completion. The activity partners are Grabag State Elementary School students, with success indicators in the form of active involvement of participants, the ability to produce products that are suitable for sale, and an understanding of basic concepts of entrepreneurship. The results of the activity show that students gain real experience about the production process as well as an introduction to entrepreneurial concepts, such as creativity, precision, discipline, cooperation, and responsibility for the work. The impact of this activity not only increases students' practical skills and creativity, but also fosters concern for the environment through the use of microplastic waste into products with useful and economic value. Thus, this service program contributes to the formation of early entrepreneurial character as well as environmental awareness from elementary school age.
Social Media Marketing and Social Influence on Purchase Intention: The Mediating Effect of Fear of Missing Out Among Mie Gacoan Consumers Mayka Nur Sagita; Murry Harmawan Saputra; Hubi Rahmat Andika
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7985

Abstract

The fear of missing out (FoMO) is taken into consideration as a mediating element in this study, which examines how purchase intentions are impacted by social media marketing and social influence of Generation Z customers of Mie Gacoan. 150 participants were determined using purposive sampling from an online survey conducted as part of a quantitative technique utilizing Google Forms. Partial Least Squares Structural Equation Modeling with SmartPLS 4 software was used to analyze the dataset after constructs were evaluated using a five-point Likert scale, therby emphasizing the innovative methodological approach applied in this study The findings demonstrate that social media marketing and social influence have a significant and positive impact on both FoMO and purchase intention. Furthermore, FoMO strengthens the relationship between these two factors and purchase intention by serving as a critical mediator in consumer decision-making. By demonstrating the mediating role of FoMO, these findings reinforce the theoretical viewpoint on digital consumer behavior and offer Mie Gacoan and similar food businesses useful insights for creating more effective and long-lasting social media marketing strategies. In addition, by situating the study within the rapidly growing food industry exemplified by Mie Gacoan, the research underscores its contemporary relevance and practical significance.
Co-Authors Anisa Dewi Diah Yuniati Esti Margiyanti Utami Hubi Rahmat Andika Kurnia Wati Murry Harmawan Saputra