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All Journal Nusantara Hasana Journal VISI SAKTI: Jurnal Industri Kreatif dan Inovatif
Resi Lasmaria Naibaho
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Nursing

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PEMBERDAYAAN PELAKU UMKM DIGITAL MELALUI STRATEGI OMNICHANNEL, BRANDING, DAN MANAJEMEN PELANGGAN Bahdin Nur Tanjung; Parlaban Karo-Karo; Resi Lasmaria Naibaho
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1994

Abstract

This Community Service Program aims to improve the marketing and sales performance of digital SMEs by strengthening omnichannel strategies, branding, and customer relationship management (CRM). Common issues include sales channels operating in isolation (WhatsApp–marketplaces–Instagram/TikTok), inconsistent brand messaging, unplanned content, slow customer response times, and a lack of documented customer and transaction data for retention purposes. Interventions are carried out through baseline assessments, practice-based training, channel optimization clinics, implementation of customer service SOPs, and mentoring to run 30–60-day omnichannel campaigns. Outputs include channel and customer journey maps, brand identity guidelines, content calendars, service script templates, a simple CRM dashboard, and KPIs monitored during the mentoring period.
ANALISIS PENGARUH ESG (ENVIRONMENTAL, SOCIAL, GOVERNANCE) PERFORMANCE TERHADAP NILAI PERUSAHAAN DI BURSA EFEK INDONESIA Bahdin Nur Tanjung; Parlaban Karo-Karo; Resi Lasmaria Naibaho
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 1 (2025): Desain Komunikasi Visual
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i1.1054

Abstract

This study examines the effect of Environmental, Social, and Governance (ESG) performance on firm value of companies listed on the Indonesia Stock Exchange (IDX) during 2019–2023. The research is motivated by the Financial Services Authority of Indonesia (OJK) regulations on sustainability reporting, which encourage the integration of ESG into business practices. However, prior studies in emerging markets show mixed and limited evidence, particularly for the Indonesian context. The study aims to measure ESG performance levels, test the impact of ESG on firm value, and analyze whether the effect differs between high-environmental-impact and low-environmental-impact sectors. In addition, it investigates the moderating role of corporate governance and evaluates the relative contribution of each ESG dimension. The theoretical framework includes stakeholder theory, resource-based view, legitimacy theory, and signaling theory. The research employs panel data regression analysis using both cross-sectional and time-series data. The findings are expected to contribute to more sustainable business practices in Indonesia.
Co-Authors Bahdin Nur Tanjung Parlaban Karo-Karo