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p-Index From 2021 - 2026
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All Journal Nusantara Hasana Journal
Resi Lasmaria Naibaho
Universitas Efarina
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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PEMBERDAYAAN PELAKU UMKM DIGITAL MELALUI STRATEGI OMNICHANNEL, BRANDING, DAN MANAJEMEN PELANGGAN Bahdin Nur Tanjung; Parlaban Karo-Karo; Resi Lasmaria Naibaho
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1994

Abstract

This Community Service Program aims to improve the marketing and sales performance of digital SMEs by strengthening omnichannel strategies, branding, and customer relationship management (CRM). Common issues include sales channels operating in isolation (WhatsApp–marketplaces–Instagram/TikTok), inconsistent brand messaging, unplanned content, slow customer response times, and a lack of documented customer and transaction data for retention purposes. Interventions are carried out through baseline assessments, practice-based training, channel optimization clinics, implementation of customer service SOPs, and mentoring to run 30–60-day omnichannel campaigns. Outputs include channel and customer journey maps, brand identity guidelines, content calendars, service script templates, a simple CRM dashboard, and KPIs monitored during the mentoring period.
Co-Authors Bahdin Nur Tanjung Parlaban Karo-Karo