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All Journal Nusantara Hasana Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Parlaban Karo-Karo
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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PEMBERDAYAAN PELAKU UMKM DIGITAL MELALUI STRATEGI OMNICHANNEL, BRANDING, DAN MANAJEMEN PELANGGAN Bahdin Nur Tanjung; Parlaban Karo-Karo; Resi Lasmaria Naibaho
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1994

Abstract

This Community Service Program aims to improve the marketing and sales performance of digital SMEs by strengthening omnichannel strategies, branding, and customer relationship management (CRM). Common issues include sales channels operating in isolation (WhatsApp–marketplaces–Instagram/TikTok), inconsistent brand messaging, unplanned content, slow customer response times, and a lack of documented customer and transaction data for retention purposes. Interventions are carried out through baseline assessments, practice-based training, channel optimization clinics, implementation of customer service SOPs, and mentoring to run 30–60-day omnichannel campaigns. Outputs include channel and customer journey maps, brand identity guidelines, content calendars, service script templates, a simple CRM dashboard, and KPIs monitored during the mentoring period.
PENGELOLAAN KEUANGAN DESA BERBASIS AKUNTABILITAS UNTUK PEMBERDAYAAN EKONOMI LOKAL Riduan Siagian; Parlaban Karo-Karo; Banpen Syahputra
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1996

Abstract

This program aims to strengthen village financial management based on accountability to ensure that village expenditures are more targeted and have a tangible impact on local economic empowerment (village MSMEs, Village-Owned Enterprises/BUMDes, farmer/fisher groups, and productive households). The activities are carried out through mapping the processes and risks of financial management (planning–budgeting–implementation–administration–reporting), developing Standard Operating Procedures (SOPs) and accountability checklists, enhancing public information transparency, and providing assistance in designing measurable local economic program packages (output–outcome indicators). The main outputs include SOPs, role matrices, document control instruments, realization dashboards and local economic indicators, as well as an action plan for village economic empowerment.
Manajemen Kesiapan Rantai Pasokan terhadap Gangguan Ekstrem pada Perusahaan Ahmad Jet Alamin A; Parlaban Karo-Karo; Raliman Febby P. Purba S
Jurnal Pariwisata Tawangmangu Vol 3 No 3 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i3.1011

Abstract

This study examines supply chain readiness management in the face of extreme, system-wide disruptions such as natural disasters (e.g., Hurricane Maria) and geopolitical issues (trade wars, regional conflicts, protectionist policies, and economic sanctions). The research focuses on strategies and practices that enhance supply chain resilience so companies can continue operating, maintain production continuity, and reduce operational costs and risks. Using a qualitative approach with documentary analysis across multiple sources—including IBM and Resilinc references, as well as case study literature on building supply chain resilience—the study finds that readiness can be strengthened through data-driven demand planning using big data and predictive analytics, logistics process automation, and end-to-end visibility supported by technologies such as AI and IoT. Additionally, companies should implement integrated risk management (periodic evaluations and scenario simulations/stress testing), strengthen cross-stakeholder collaboration (suppliers, distributors, logistics partners), and reduce geopolitical exposure through supplier diversification via multi-sourcing and nearshoring
Co-Authors Ahmad Jet Alamin A Bahdin Nur Tanjung Banpen Syahputra Raliman Febby P. Purba S Resi Lasmaria Naibaho Riduan Siagian