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All Journal Nusantara Hasana Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Reno Triwan Padang
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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PENERAPAN LEAN MANAGEMENT PADA PROSES OPERASIONAL SEKOLAH/INSTITUSI PELATIHAN UNTUK MENINGKATKAN EFISIENSI Jopinus Saragih; Margono Margono; Reno Triwan Padang
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1995

Abstract

This Community Service (PkM) program aims to improve the operational efficiency of schools and training institutions through the implementation of Lean Management to reduce waste, speed up services, and standardize processes. Common issues faced by partner institutions include long administrative service lines, duplicate data entry, lengthy document approval wait times, slow procurement and infrastructure processes, and procedural variations across units. The program is implemented through process mapping (Value Stream Mapping), identification of the 8 types of lean waste, root cause analysis, design of the future state process, development of SOPs and visual management, implementation of 5S, and piloting of quick improvements (Kaizen) on priority processes. Outputs include before-and-after process maps, standardized SOPs, performance indicators (lead time, cycle time, first-time-right), and a plan for continuous improvement.
Analisis Pengaruh Influencer Marketing terhadap Keputusan Pembelian Generasi Z di Platform TikTok Jopinus Saragih; Margono; Reno Triwan Padang
Jurnal Pariwisata Tawangmangu Vol 2 No 3 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1002

Abstract

This study aims to analyze the effect of influencer marketing on Generation Z purchase decisions on TikTok and to develop an explanatory understanding of the underlying influence mechanisms. The research is motivated by the changing marketing landscape driven by digital technology and the growing role of social media in consumer behavior. TikTok is strategically important due to its algorithmic distribution that amplifies content reach, while Generation Z’s characteristics—digital-native, visual-oriented, and short attention span—make them a distinctive target audience. The research employs a mixed-methods sequential explanatory design, consisting of a quantitative phase using an online survey of 400 Gen Z respondents in Indonesia, followed by a qualitative phase involving in-depth interviews and netnography (30 informants and 50 TikTok accounts). The findings indicate that influencer marketing significantly affects Gen Z purchase decisions on TikTok. Influencer credibility is a critical factor influencing attitudes toward the product (β = 0.42, p < 0.001), while authenticity in content plays a stronger role in building trust in the influencer (β = 0.38, p < 0.001). Additionally, entertainment value increases engagement (β = 0.45, p < 0.001), and social proof enhances purchase intention (β = 0.32, p < 0.001). The influence operates through cognitive, affective, and social processes, further strengthened by TikTok’s algorithm that supports virality and accelerates social proof formation. The study concludes that Gen Z purchase decision-making is non-linear and multi-platform. It also proposes the TikTok Influencer Impact Model (TIIM) as an integrative framework linking input factors, processing mechanisms, and outcome stages. The results offer practical implications for brands, influencers, and TikTok in designing ethical and Gen Z-relevant marketing strategies.
Co-Authors Jopinus Saragih Margono Margono Margono