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All Journal JUPARITA: Jurnal Pariwisata Tawangmangu VISI SAKTI: Jurnal Industri Kreatif dan Inovatif
Margono
Universitas Efarina
Arts Humanities Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analisis Pengaruh Influencer Marketing terhadap Keputusan Pembelian Generasi Z di Platform TikTok Jopinus Saragih; Margono; Reno Triwan Padang
Jurnal Pariwisata Tawangmangu Vol 2 No 3 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1002

Abstract

This study aims to analyze the effect of influencer marketing on Generation Z purchase decisions on TikTok and to develop an explanatory understanding of the underlying influence mechanisms. The research is motivated by the changing marketing landscape driven by digital technology and the growing role of social media in consumer behavior. TikTok is strategically important due to its algorithmic distribution that amplifies content reach, while Generation Z’s characteristics—digital-native, visual-oriented, and short attention span—make them a distinctive target audience. The research employs a mixed-methods sequential explanatory design, consisting of a quantitative phase using an online survey of 400 Gen Z respondents in Indonesia, followed by a qualitative phase involving in-depth interviews and netnography (30 informants and 50 TikTok accounts). The findings indicate that influencer marketing significantly affects Gen Z purchase decisions on TikTok. Influencer credibility is a critical factor influencing attitudes toward the product (β = 0.42, p < 0.001), while authenticity in content plays a stronger role in building trust in the influencer (β = 0.38, p < 0.001). Additionally, entertainment value increases engagement (β = 0.45, p < 0.001), and social proof enhances purchase intention (β = 0.32, p < 0.001). The influence operates through cognitive, affective, and social processes, further strengthened by TikTok’s algorithm that supports virality and accelerates social proof formation. The study concludes that Gen Z purchase decision-making is non-linear and multi-platform. It also proposes the TikTok Influencer Impact Model (TIIM) as an integrative framework linking input factors, processing mechanisms, and outcome stages. The results offer practical implications for brands, influencers, and TikTok in designing ethical and Gen Z-relevant marketing strategies.
Manajemen Budaya Organisasi Multikultural di Perusahaan Indonesia Empiris Ahmad Jet Alamin A; Margono; Heni A. Adilan
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i2.1004

Abstract

This study aims to examine the management of multicultural organizational culture in empirically based Indonesian companies. The research background is driven by the organizational need to manage cultural differences effectively so as to create a harmonious, productive, and adaptive workplace environment. The research method employs a quantitative approach, with data collection conducted through questionnaires administered to relevant stakeholders within the companies. The collected data were then analyzed using appropriate statistical techniques, including tools such as SPSS, as well as modeling and relationship analysis among variables using SEM. The results indicate that implementing multicultural organizational culture management contributes significantly to strengthening key organizational aspects, as reflected in the observed empirical data. The discussion further suggests that proper cultural management can enhance organizational effectiveness in responding to diversity. In conclusion, the study addresses the proposed hypotheses and provides recommendations for improving multicultural management practices, as well as suggestions for future research.
Analisis Efektivitas OKR vs KPI dalam Manajemen Kinerja Industri Jopinus Saragih; Margono; Idayanti Adelina Silalahi
Jurnal Pariwisata Tawangmangu Vol 3 No 3 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i3.1013

Abstract

This study examines the effectiveness and comparison between Key Performance Indicators (KPI) and Objectives and Key Results (OKR) in performance management within industrial companies. KPI focuses on measuring operational outcomes that are quantifiable and generally stable for routine monitoring, whereas OKR emphasizes ambitious objectives assessed through key results within relatively short cycles, thereby encouraging innovation and faster adaptation to market changes. Using a qualitative approach with a literature review method, the research analyzes differences in focus, structure, time horizon, flexibility, and cross-functional implementation. The findings indicate that KPI is effective for ensuring consistent operational performance and supporting systematic identification of improvement areas, while OKR is more effective in building transparency, engagement, and cross-department collaboration to integrate strategic goals. In conclusion, KPI and OKR are complementary; selecting the most suitable approach should consider industry needs and organizational culture, and combining both can provide a comprehensive view of performance—from operational stability to strategic adaptability.
PENGUATAN MANAJEMEN RISIKO DI ORGANISASI KOMUNITAS MELALUI IDENTIFIKASI, MITIGASI, DAN PEMULIHAN BENCANA Ahmad Jet Alamin A; Margono; Heni A. Adilan
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1016

Abstract

This community service program (PkM) aims to strengthen risk management within community organizations to improve their readiness for disasters/incidents through three main pillars: risk identification, mitigation and preparedness, and recovery. Common issues include hazard and vulnerability mapping that have not yet been documented, unclear emergency response standard operating procedures (SOPs), uninventoried equipment/logistics, unstructured crisis communication, and limited post-incident learning. The intervention is implemented through risk assessment workshops at the local area level, developing a risk register and risk prioritization, training on SOPs and conducting simulations, establishing a simple incident command structure, formulating a recovery plan (including basic psychosocial support), and creating a preparedness dashboard. The main outputs include community risk management plan documents, risk maps, emergency response SOPs, crisis communication plans, logistics lists, and a 30–90 day recovery plan. The primary targets are community leaders, volunteers, and local partners. Evaluation is conducted using KPIs to measure improvements in volunteer preparedness and the effectiveness of the developed SOPs.
PENINGKATAN EFISIENSI MANAJEMEN PROYEK KEMASYARAKATAN DENGAN METODE MANAJEMEN PROYEK AGILE UNTUK KEGIATAN KOMUNITAS Jopinus Saragih; Margono; Idayanti Adelina Silalahi
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1018

Abstract

This Community Service Program aims to improve the efficiency of managing community projects by applying Agile project management methods tailored to volunteer-based settings. The partner’s main issues include inflexible and less adaptive planning, unclear task assignment, changing needs during implementation, delays in progress, and inconsistent reporting documentation. The intervention consists of process assessment, practical Agile training, implementing simple working tools (Kanban board, backlog, sprint planning, daily/weekly check-ins), and ongoing implementation assistance for selected community projects. The outputs include a concise Agile community SOP, backlog and Kanban templates, sprint reports, and a performance indicator dashboard. The expected outcomes are improved milestone timeliness, better volunteer coordination, increased progress transparency, and improved quality of activity reporting.
MANAJEMEN BUDAYA ORGANISASI MULTIKULTURAL DI PERUSAHAAN INDONESIA EMPIRIS Ahmad Jet Alamin A; Margono; Heni A. Adilan
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1038

Abstract

This study examines the management of multicultural organizational culture in Indonesian companies within the context of globalization and free trade agreements. With its vast cultural diversity, Indonesia presents both challenges and opportunities for firms to enhance competitiveness by managing diversity more effectively. The research aims to analyze and evaluate multicultural organizational culture management practices, including the effects of free trade on organizational dynamics and structure, as well as the supporting and inhibiting factors influencing such management. The findings indicate that leaders must possess cultural awareness and strong communication skills to create an inclusive workplace environment. The study further recommends that both companies and the government formulate policies to support MSME development and implement efficient management strategies, enabling firms—particularly MSMEs—to maximize the benefits of free trade.
Co-Authors Ahmad Jet Alamin A Heni A. Adilan Idayanti Adelina Silalahi Jopinus Saragih Reno Triwan Padang