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All Journal Jurnal Basicedu Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Manajemen Dakwah Jurnal Basicedu Socius: Social Sciences Research Journal Sujud: Jurnal Agama, Sosial dan Budaya
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UIN Syarif Hidayatullah Jakarta
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Strategi Pelayanan Prima Dalam Menumbuhkan Kepercayaan Jamaah Umrah Pada PT. Wisata Titian Nusantara Pelangi Ferry Setyadi Atmadja; Sugiharto Sugiharto
Jurnal Manajemen Dakwah Vol 7, No 1 (2019)
Publisher : Jurusan Manajemen Dakwah, Fakultas Ilmu Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatulla

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.388 KB) | DOI: 10.15408/jmd.v7i1.19972

Abstract

The purpose of this study is to examine the success of PT. Titiannusantara PelangiTourism in excellent service by explaining strategies in implementing excellent service and implementing excellent services that can foster the trust of Umrah pilgrims and describe the condition of the company through a SWOT analysis. This research uses a qualitative methodology with descriptive analysis techniques. The data obtained from the institution is then processed systematically in the form of written words, archives and oral, as well as the observed behavior to obtain information related to the prime service strategy in growing the trust of Umrah pilgrims.
Evaluasi Penyelenggaraan Manasik Haji di Kelompok Bimbingan Ibadah Haji (Kbih) An-Nihayah Karawang Tahun 2019 Sri Lestari; Sugiharto Sugiharto
Jurnal Manajemen Dakwah Vol 8, No 1 (2020)
Publisher : Jurusan Manajemen Dakwah, Fakultas Ilmu Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatulla

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.551 KB) | DOI: 10.15408/jmd.v8i1.19924

Abstract

Hajj is the fifth pillar of Islam where the pilgrims always perform the pilgrimage every year. Throughout the history of the hajj has always received government attention. There are many rights and obligations of pilgrims, one of which is to get Hajj Manasik Training. KBIH Annihayah is one of the implementers in providing Hajj Manasik Training. The guidance is in the form of providing knowledge about the procedures for carrying out the Hajj in accordance with the guidance of Religion. For this reason, the authors raised research on the Evaluation of Hajj Manasik at KBIH Annihayah Rawamerta Karawang in 2019. With the aim of knowing the benchmarks for the successful implementation of an activity or ritual implementation program at KBIH Annihayah through input evaluation, process evaluation and evaluation of the results that occur in activities the Hajj ritual training. This research was conducted using qualitative research methods that produce descriptive data, namely in the form of interviews and taking documentation such as written reports or data. The result of this research is that the author can find out every step of KBIH Annihayah in organizing Hajj rituals training which is carried out periodically starting from the time of Hajj ritual guidance, guidance on the implementation of Hajj to post-Hajj guidance. As well as being able to find out the benchmark goals to assess whether the goals formulated were achieved or not in the evaluation of the Hajj Manasik at KBIH Annihayah Rawamerta Karawang in 2019. Ibadah Haji merupakan rukun islam kelima dimana selalu dilakukan jamaah haji setiaptahunnya. Sepanjang sejarah haji selalu mendapatkan perhatian pemerintah. Banyak hak dan kewajiban jamaah haji salah satunya yaitu mendapatkan Pelatihan Manasik Haji. KBIH Annihayah merupakan salah satu pelaksana dalam memberikan Pelatihan Manasik Haji. Bimbingan tersebut berupa pemberian pengetahuan tentang tatacara pelaksanaan Ibadah Haji yang sesuai tuntunan Agama. Untuk itu penulis mengangkat penelitian tentang Evaluasi Penyelenggaraan Manasik Haji di KBIH Annihayah Rawamerta Karawang tahun 2019. Dengan maksud yaitu untuk mengetahui tolak ukur keberhasilan pelaksanaan dari suatu kegiatan atau program pelaksanaan manasik di KBIH Annihayah melalui evaluasi input, evaluasi proses dan evaluasi hasil yang terjadi dalam kegiatan pelatihan manasik haji tersebut. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif yang menghasilkan data deskriptif, yaitu berupa wawancara dan pengambilan dokumentasi seperti laporan tertulis atau data-data. Hasil dari penelitian ini adalah penulis bisa mengetahui setiap Langkah KBIH Annihayah dalam penyelenggaraan pelatihan manasik haji yang dilakukan secara berkala mulai pada saat bimbingan manasik haji, pembinaan pelaksanaan haji hingga pembinaan pasca haji. Serta bisa mengetahui tolak ukur tujuan untuk menilai tercapai atau tidaknya tujuan yang dirumuskan dalam evaluasi Penyelenggaraan Manasik Haji di KBIH Annihayah Rawamerta Karawang tahun 2019.
Efektivitas Strategi Pelayanan Prima Dalam Meningkatkan Minat Nasabah Pada Bprs Lantabur Tebuireng Cabang Mojokerto Jawa Timur Laury Bondan Pratiwi; Sugiharto Sugiharto
Jurnal Manajemen Dakwah Vol 9, No 1 (2021)
Publisher : Jurusan Manajemen Dakwah, Fakultas Ilmu Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatulla

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.615 KB) | DOI: 10.15408/jmd.v1i1.24035

Abstract

Sharia banking is currently developing very rapidly, as evidenced by theestablishment of sharia-based financial institutions. The number of customersin an Islamic banking is determined by the merits of the services provided. Thepurpose of this study was to determine the prime service strategy at BPRSLantabur Tebuireng Mojokerto Branch. This study uses a qualitative approachwith a descriptive type of method, namely research that describes data andinformation based on facts obtained from BPRS Lantabur Tebuireng,Mojokerto Branch. The data collection technique used in this research is by  collecting data in the form of observation, interview and documentation. Meanwhile, the data analysis used in this writing is an interactive analysis model, namely dividing activities into four, namely data collection, data reduction, data presentation and drawing conclusions or data verification. Perbankan syariah saat ini berkembang begitu sangat pesat terbukti denganberdirinya lembaga keuangan yang berbasis syariah. Banyaknya nasabah padasuatu perbankan syariah di tentukan oleh baik buruknya pelayanan yangdiberikan. Tujuan dari penelitian ini yaitu untuk mengetahui strategi pelayananprima di BPRS Lantabur Tebuireng Cabang Mojokerto. Penelitian inimenggunakan pendekatan kualitatif dengan jenis metode deskriptif yaitupenelitian yang menggambarkan data dan informasi berdasarkan fakta-faktayang diperoleh dari BPRS Lantabur Tebuireng Cabang Mojokerto. Teknikpengumpulan data yang dilakukan dalam penelitian ini yaitu dilakukan denganpengumpulan data berupa observasi, wawancara dan dokumentasi. Sedankananalisis data yang digunakan penulisan ini adalah sebagai model analisisinteraktif yaitu membagi kegiatan menjadi empat yaitu pengumpulan data,reduksi data, penyajian data dan penarikan kesimpulan atau verifikasi data.
The Implementation of Curriculum Development in The Era of The Industrial Revolution 4.0 Amirudin Amirudin; Sugiharto Sugiharto
Jurnal Basicedu Vol 6, No 2 (2022): April Pages 1500- 3199
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/basicedu.v6i2.2481

Abstract

This research is to photograph the condition of the curriculum at the Da'wah Management Study Program, FIDKOM UIN Jakarta and then provide curriculum suggestions that can adapt to the era of the industrial revolution 4.0. Based on the results of the study, it was shown that the composition of many courses that were not balanced between University Courses (MKU) and Faculty Courses (MKF) made students too general and not focused on their expertise. There are many courses that should exist, for example entrepreneurship and practicum lecture activities that must be more and synergized with the 4.0 era. the preparation of the Da'wah Management Study Program curriculum in the form of goals/achievements, content/achievements, methods/processes and evaluation/ assessment of the curriculum development of the Da'wah Management study program is not fully in accordance with the development of the industrial revolution 4.0., Preparation of Semester Learning Plans (RPS), short syllabus and plans there are still many student assignments that have not adjusted to the conditions of the industrial revolution 4.0 so there are still many shortcomings in the preparation of the RPS.
The Implementation of Curriculum Development in The Era of The Industrial Revolution 4.0 Amirudin Amirudin; Sugiharto Sugiharto
Jurnal Basicedu Vol 6, No 2 (2022): April Pages 1500- 3199
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/basicedu.v6i2.2481

Abstract

This research is to photograph the condition of the curriculum at the Da'wah Management Study Program, FIDKOM UIN Jakarta and then provide curriculum suggestions that can adapt to the era of the industrial revolution 4.0. Based on the results of the study, it was shown that the composition of many courses that were not balanced between University Courses (MKU) and Faculty Courses (MKF) made students too general and not focused on their expertise. There are many courses that should exist, for example entrepreneurship and practicum lecture activities that must be more and synergized with the 4.0 era. the preparation of the Da'wah Management Study Program curriculum in the form of goals/achievements, content/achievements, methods/processes and evaluation/ assessment of the curriculum development of the Da'wah Management study program is not fully in accordance with the development of the industrial revolution 4.0., Preparation of Semester Learning Plans (RPS), short syllabus and plans there are still many student assignments that have not adjusted to the conditions of the industrial revolution 4.0 so there are still many shortcomings in the preparation of the RPS.
OPTIMALISASI STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH JEMAAH UMRAH PADA PT SAKINAH MANDIRI CIBINONG KABUPATEN BOGOR Rizaldi Aziz Zain; Sugiharto Sugiharto
Jurnal Manajemen Dakwah Vol 11, No 1 (2023): JURNAL MANAJEMEN DAKWAH
Publisher : Jurusan Manajemen Dakwah, Fakultas Ilmu Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatulla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jmd.v11i1.34623

Abstract

Penelitian ini bertujuan (1) untuk mengetahui strategi pemasaran PT Sakinah Mandiri (2)optimalisasi strategi pemasaran PT Sakinah Mandiri. Penelitian ini menggunakan metodepenelitian kualitatif. Strategi pemasaran di PT Sakinah Mandiri menggunakan bauranpemasaran 4P. Strategi produk sudah optimal, karena menawarkan beragam pilihan paketumrah. Strategi harga sudah optimal, karena harga yang ditawarkan sudah sesuai denganfasilitas dan sesuai dengan arahan pemerintah. Strategi tempat belum optimal, karena lokasigedung saat ini berada di pojok dan tidak ada papan tanda/plang nama. Strategi Promosi belumoptimal, karena untuk media sosial hanya sekedar punya tapi tidak ada aktivitas atau unggahandi akunnya. Selanjutnya untuk web, homepage terkesan biasa dan tidak memiliki daya tarik.Untuk brosur, juga terlihat desain dan layoutnya kurang menarik dan kurang informatif.
OPTIMALISASI STRATEGI PEMASARAN PRODUK UMRAH BEBASIS DIGITAL DALAM MEMAKSIMALKAN PEMANFAATAN APLIKASI UMAROH.COM PADA PT NAWAITUL UMRAH HAJI KOTA BOGOR Abdullah Dzulfikri Arrofi; Sugiharto
Jurnal Manajemen Dakwah Vol. 13 No. 1 (2025): JMD
Publisher : Program Studi Manajemen Dakwah - Fakultas Dakwah dan Ilmu Komunikasi - UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/m41rxq55

Abstract

Setiap tahun, jumlah jamaah umrah terus meningkat secara signifikan. Peningkatan tersebut sejalan dengan bertambah banyaknya biro perjalanan umrah yang bermunculan. Namun, banyak dari travel baru ini menghadapi tantangan untuk bersaing dengan biro yang lebih lama, yang telah dikenal luas di wilayah mereka. Biro perjalanan baru dituntut untuk berinovasi agar bisa bertahan dan berkembang. Salah satu strategi yang efektif adalah dengan mengoptimalkan pemasaran umrah berbasis digital, sehingga mereka dapat menjangkau pasar yang lebih luas dan memenuhi kebutuhan jamaah yang semakin modern. Rumusan masalah dalam penelitian ini berfokus pada optimalisasi strategi pemasaran produk umrah berbasis digital melalui pemanfaatan aplikasi Umaroh.com pada PT Nawaitul Umrah Haji Kota Bogor. Penelitian ini bertujuan untuk mengetahui serta menganalisis strategi pemasaran digital yang diterapkan, serta mengidentifikasi optimalisasi pemasaran produk umrah penggunaan aplikasi tersebut. Metodologi yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan studi kasus. Pendekatan ini dipilih untuk memperoleh pemahaman yang mendalam mengenai fenomena optimalisasi strategi pemasaran digital di PT Nawaitul Umrah Haji Kota Bogor melalui aplikasi Umaroh. com. Hasil penelitian menunjukkan bahwa PT Nawaitul Umrah Haji Kota Bogor mengadopsi strategi pemasaran buaran 4C dalam pemanfaatan aplikasi Umaroh.com dan dioptimalisasikan dengan berbagai media sosial yang mereka miliki, sehingga produk umrah berbasis digital bisa di pasarkan secara optimal.   Kata Kunci : Optimalisasi, Strategi, Pemasaran, Produk, Digital, Umrah
Manajemen Pelatihan Dakwah untuk Penguatan Kompetensi Da’i Amar Faqihudin; Khoirur Rizqy; Muhammad Nadir Irfan; Nur Aisyah Permata Dewi; Muhammad Shalman Taufiqurahman; Fuad Fuadi; Sugiharto
Sujud: Jurnal Agama, Sosial dan Budaya Vol. 2 No. 1 (2026): JANUARI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mtpbg433

Abstract

Penelitian ini mengkaji manajemen pelatihan dakwah melalui analisis terhadap konsep dasar, prinsip, serta penerapan fungsi-fungsi manajemen dalam kegiatan pelatihan bagi para dai. Permasalahan utama yang dijawab adalah bagaimana pelatihan dakwah dapat dirancang, diorganisasikan, dilaksanakan, dan dievaluasi secara efektif agar menghasilkan kompetensi yang relevan dengan kebutuhan dakwah kontemporer. Penelitian ini menggunakan metode kajian pustaka kualitatif dengan menelaah buku-buku manajemen, literatur dakwah, serta artikel ilmiah terkait pelatihan. Analisis dilakukan menggunakan konsep POACE, prinsip manajemen dakwah, serta nilai etika dan spiritual. Temuan penelitian menunjukkan bahwa pelatihan yang terstruktur, adaptif, berbasis nilai Islami, dan berorientasi pada penguatan kompetensi spiritual-emosional mampu meningkatkan kualitas dakwah secara signifikan. Selain itu, integrasi pendekatan manajerial dan etis menjadi kunci keberhasilan pelatihan dalam menjawab tantangan dakwah di era modern.
Integrasi Kreativitas dan Produktivitas dalam Kewirausahaan Islam Untuk Pengembangan Inovasi Produk dan Jasa Sugiharto S; Muhammad Erza Farandi; M. Zainul Ichwan; Sagita Lestari; Selvi Savitri; Ernalia E; Naila Ismatul Hawa
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 5 (2025): December 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18009180

Abstract

This study examines how creativity, key skills, and Islamic values play a role in driving innovation in products and services for Islamic businesses. This study uses qualitative methods and relies on library-based research to explore studies related to creativity, productivity, service quality, and Islamic entrepreneurship. Information was gathered through document review and analyzed using thematic content analysis. Results indicate that creativity and core skills can replace large sums of money by helping people create value through digital tools, capabilities, and networks. Islamic values such as honesty, reliability, ihsan, and itqan significantly increase productivity and maintain smooth business operations by supporting strong professional standards and customer trust. The study also found that superior service, including showing concern, responding quickly, communicating politely, and being consistent, is important for building customer loyalty and strengthening an Islamic principle-based business identity. In general, combining creativity, Islamic ethics, and good service creates new and sustainable ways of managing businesses that focus on both making money and supporting social and spiritual values.
The Role of Higher Education Institutions and Community Partnerships in Strengthening MSME Entrepreneurshi Sugiharto S; Ersa Ghaidsa Tinaya Shofa; Saskia Aulia Putri; Firly Tiara Maharani; Nurul Fadhla Uwen; Muhammad Haikal Al Ghifari
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 6 (2026): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18112751

Abstract

This article analyzes the role of higher education institutions and community partnerships in strengthening entrepreneurship and micro, small, and medium enterprises (MSMEs). MSMEs contribute significantly to local economies but face challenges such as limited innovation, low digital skills, and weak management. Universities support MSMEs through entrepreneurship education, research, incubation programs, and community service. Meanwhile, community partnerships involving cooperatives, government, and local groups help build a collaborative ecosystem that encourages capacity development. Using a descriptive qualitative approach, this study finds that strong collaboration improves MSME competitiveness and stimulates local innovation. However, issues of coordination, funding, and technological access require integrated and continuous support.
Co-Authors Abdullah Dzulfikri Arrofi Amar Faqihudin Amirudin Amirudin Ernalia E Ersa Ghaidsa Tinaya Shofa Faris Faqih Ferry Setyadi Atmadja Firly Tiara Maharani Fuad Fuadi Gendis Ayu Lestari Khoirur Rizqy Laury Bondan Pratiwi M. Zainul Ichwan Muhammad Erza Farandi Muhammad Haikal Al Ghifari Muhammad Nadir Irfan Muhammad Shalman Taufiqurahman Naila Ismatul Hawa Naila Nurfadillah Nur Aisyah Permata Dewi Nurul Fadhla Uwen Rafiah Afsah Ramadhani Ramadhani Ramadan Asa Kamal Ridho Al Rasyid Rizaldi Aziz Zain Sagita Lestari Saskia Aulia Putri Selvi Savitri Sri Lestari