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All Journal Priviet Social Sciences Journal Global Review of Tourism and Social Sciences
Putu Ade Wijana
Udayana University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of the social and economic impacts of the Nusa Penida Festival on the local community Isvari Ayu Pitanatri; Putu Ade Wijana; Ni Kadek Sri Mirayani
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1082

Abstract

This study aims to analyze the social and economic impact of the Nusa Penida Festival on local communities in Nusa Penida, Bali. This annual festival showcases the cultural, artistic, and marine tourism of Nusa Penida, as well as the promotional media of the destinations and community empowerment. This study used a qualitative descriptive method and a case study approach. Data were collected through a literature review by examining various relevant secondary sources, such as scientific articles, government reports, and media publications. The results of the study showed that the Nusa Penida Festival has a positive contribution to local communities. From a socio-cultural perspective, this festival strengthens community identity and pride, encourages social participation, and increases awareness of the importance of cultural preservation. From an economic perspective, this festival encourages micro, small, and medium enterprise (MSMEs) activities, creates job opportunities, and increases local economic turnover. However, challenges such as decreased visitors, overtourism potential, and environmental pressure must be a concern in future management. Therefore, the Nusa Penida Festival must be directed toward the principle of sustainable tourism that emphasizes collaboration between government, community, and industrial actors so that the benefits can be distributed evenly and sustainably.
Digital Transformation for Sustainable Rural Tourism: Evaluating Branding Competencies in Taro and Keliki Tourism Villages Putu Ade Wijana; I Putu Andre Adi Putra Pratama; I Gusti Ngurah Oka Widjaya; Isvari Ayu Pitanatri
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.474

Abstract

Digital transformation has become a key strategy for advancing sustainable rural tourism, yet many destinations struggle to translate digital access into effective branding outcomes. This study examines how digital branding competencies shape sustainable tourism development in two tourism villages in Gianyar, Bali, namely Taro and Keliki. Using a qualitative comparative case study approach, data were collected through in depth interviews with eighteen local stakeholders, participant observation, and a systematic audit of digital platforms. The analysis reveals that differences in digital performance are not primarily driven by technology availability but by variations in governance, human capital, and narrative coordination. Taro demonstrates an integrated digital branding model supported by institutional collaboration and clear role distribution, while Keliki exhibits fragmented practices reliant on individual initiatives. The findings highlight that sustainable digital transformation in rural tourism depends on institutionalized branding competencies rather than technical adoption alone
Co-Authors I Gusti Ngurah Oka Widjaya I Putu Andre Adi Putra Pratama Isvari Ayu Pitanatri Ni Kadek Sri Mirayani