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All Journal Toba: Journal of Tourism, Hospitality, and Destination Global Review of Tourism and Social Sciences
I Putu Andre Adi Putra Pratama
Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Bangkit Dari Krisis: Dinamika Motivasi Kerja dalam Membangun Resiliensi Pekerja Pariwisata di Kawasan Wisata Ubud Pasca Krisis Pandemi I Putu Andre Adi Putra Pratama; Putu Ade Wijana; Isvari Ayu Pitanatri; Ni Putu Lilik Widyayanthi
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.8350

Abstract

The COVID-19 pandemic crisis has historically exerted extreme economic pressure on tourism workers in Ubud, particularly within the highly vulnerable non-star accommodation sector. This study aims to explore and analyze the dynamics of work motivation as a core element shaping post-pandemic tourism worker resilience, utilizing the conceptual framework of ERG (Existence, Relatedness, Growth) Theory. This research applies a qualitative method with a phenomenological approach, gathering data through in-depth interviews with employees and business owners in the guest house, homestay, villa, and bungalow sectors. The findings reveal an intriguing paradox: the severe threat to Existence Needs, caused by the sudden loss of income, actively reawakened a survival instinct that triggered strong work perseverance and adaptive flexibility. Furthermore, the workers' emotional stability was maintained through the fulfillment of Relatedness Needs, which are deeply rooted in the local cultural wisdom of “Menyama Braya” (brotherhood/kinship). This cultural concept created a psychological safety net and fostered profound worker loyalty despite the complete absence of financial incentives. Moreover, the crisis situation significantly stimulated Growth Needs, driving workers to adapt through role expansion (multitasking), the acquisition of new skills, and the adoption of digitalization. In conclusion, the resilience of tourism workers in Ubud is not merely a passive capacity to endure, but an active motivational transformation and a strategic effort in role renegotiation and competency enhancement amidst profound uncertainty.
Analisis Potensi Danau Ranamese sebagai Daya Tarik Birdwatching di Kabupaten Manggarai Timur I Putu Andre Adi Putra Pratama; I Gede Gian Saputra; Putu Ade Wijana; I Gusti Ngurah Oka Widjaya
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6733

Abstract

Ranamese Lake in East Manggarai Regency has a high potential as a birdwatching destination due to its rich endemic avifauna and scenic natural landscape. However, this potential has not been optimally managed, particularly in terms of interpretation, facilities, and institutional management. This study aims to analyze the potential of Ranamese Lake as a special interest tourism destination using the 4A approach (Attraction, Accessibility, Amenities, Ancillary). The research employed a combination of primary and secondary data, including non-participatory field observations, in-depth interviews with managers, local government, and community members, as well as documentation from the Natural Resources Conservation Agency (BKSDA). The results indicate that the site’s attraction is very high, with the presence of endemic bird species such as Otus alfredi, Corvus florensis, and Pachycephala nudigula, although interpretation and tourism packaging remain suboptimal. Accessibility is relatively good, but trekking paths require improvements to ensure visitor safety and comfort. Existing facilities (amenities) are limited to basic and recreational infrastructure, making the development of low-impact bird hides, interpretive boards, and educational trails essential. Regarding institutional support (ancillary), strengthening the capacity of specialist guides and establishing clear collaboration between BKSDA, local government, and the community are key to sustainable destination management. Overall, Ranamese Lake has significant potential to be developed into a conservation-based special interest tourism destination by integrating ecosystem preservation, education, and high-quality visitor experiences.
Crisis, Inequality, and Community Strength: Examining Dual Resilience in Tourism-Dependent Marginal Communities I Gusti Ngurah Oka Widjaya; I Putu Andre Adi Putra Pratama; Ni Kadek Sri Mirayani; Putu Ade Wijana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.458

Abstract

This study investigates how poor households in the Tanjung Benoa Traditional Village in Bali navigated the socioeconomic collapse triggered by the Covid 19 interruption of tourism. Using a qualitative case study grounded in in-depth interviews, participant observation, and thematic analysis, the research introduces the concept of Dual Resilience to explain how communities endure chronic structural marginalisation while simultaneously responding to an acute crisis. The findings show that long-term tourism dependency, limited access to productive assets, and erosion of traditional livelihood spaces intensified the shock. Households adopted four interconnected strategies, namely subsistence economic diversification, limited occupational returns to fisheries, asset based coping, and collective cooperation embedded in customary social capital. Customary institutions emerged as the most effective support mechanism, while government and industry interventions were perceived as short term. The study advances a grassroots understanding of tourism vulnerability and highlights the need for more inclusive development pathways.
Revitalizing Destination Social Responsibility through Regenerative Tourism: A Case Study of Penglipuran Village, Bali I Putu Andre Adi Putra Pratama; I Gede Gian Saputra; I Gusti Ngurah Oka Widjaya; Putu Ade Wijana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.459

Abstract

This study investigates how regenerative tourism can revitalize Destination Social Responsibility within a mature and economically successful community-based destination. Using a qualitative case study approach, data were generated through a Focus Group Discussion with ten key stakeholders representing customary leadership, tourism governance, academic expertise, and youth perspectives. The analysis reveals that Penglipuran’s long-standing commitment to Tri Hita Karana constitutes an Organic DSR model that predates contemporary responsibility frameworks. However, this foundation is increasingly undermined by an economic euphoria that erodes collective governance and by an intergenerational gap in cultural knowledge transmission. These dynamics reflect an erosion by the success paradox that remains insufficiently addressed in existing DSR scholarship. The findings show that regenerative tourism offers a practical pathway to restore Organic DSR by reorienting destination success toward measurable cultural, social, and ecological regeneration. The study’s single case focus suggests the need for comparative and longitudinal research.
Digital Transformation for Sustainable Rural Tourism: Evaluating Branding Competencies in Taro and Keliki Tourism Villages Putu Ade Wijana; I Putu Andre Adi Putra Pratama; I Gusti Ngurah Oka Widjaya; Isvari Ayu Pitanatri
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.474

Abstract

Digital transformation has become a key strategy for advancing sustainable rural tourism, yet many destinations struggle to translate digital access into effective branding outcomes. This study examines how digital branding competencies shape sustainable tourism development in two tourism villages in Gianyar, Bali, namely Taro and Keliki. Using a qualitative comparative case study approach, data were collected through in depth interviews with eighteen local stakeholders, participant observation, and a systematic audit of digital platforms. The analysis reveals that differences in digital performance are not primarily driven by technology availability but by variations in governance, human capital, and narrative coordination. Taro demonstrates an integrated digital branding model supported by institutional collaboration and clear role distribution, while Keliki exhibits fragmented practices reliant on individual initiatives. The findings highlight that sustainable digital transformation in rural tourism depends on institutionalized branding competencies rather than technical adoption alone
Co-Authors I Gede Gian Saputra I Gede Gian Saputra, I Gede I Gusti Ngurah Oka Widjaya Isvari Ayu Pitanatri Ni Kadek Sri Mirayani Ni Putu Lilik Widyayanthi Putu Ade Wijana Putu Ade Wijana