Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal Toba: Journal of Tourism, Hospitality, and Destination Priviet Social Sciences Journal Global Review of Tourism and Social Sciences
Isvari Ayu Pitanatri
Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Analysis of the social and economic impacts of the Nusa Penida Festival on the local community Isvari Ayu Pitanatri; Putu Ade Wijana; Ni Kadek Sri Mirayani
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1082

Abstract

This study aims to analyze the social and economic impact of the Nusa Penida Festival on local communities in Nusa Penida, Bali. This annual festival showcases the cultural, artistic, and marine tourism of Nusa Penida, as well as the promotional media of the destinations and community empowerment. This study used a qualitative descriptive method and a case study approach. Data were collected through a literature review by examining various relevant secondary sources, such as scientific articles, government reports, and media publications. The results of the study showed that the Nusa Penida Festival has a positive contribution to local communities. From a socio-cultural perspective, this festival strengthens community identity and pride, encourages social participation, and increases awareness of the importance of cultural preservation. From an economic perspective, this festival encourages micro, small, and medium enterprise (MSMEs) activities, creates job opportunities, and increases local economic turnover. However, challenges such as decreased visitors, overtourism potential, and environmental pressure must be a concern in future management. Therefore, the Nusa Penida Festival must be directed toward the principle of sustainable tourism that emphasizes collaboration between government, community, and industrial actors so that the benefits can be distributed evenly and sustainably.
Bangkit Dari Krisis: Dinamika Motivasi Kerja dalam Membangun Resiliensi Pekerja Pariwisata di Kawasan Wisata Ubud Pasca Krisis Pandemi I Putu Andre Adi Putra Pratama; Putu Ade Wijana; Isvari Ayu Pitanatri; Ni Putu Lilik Widyayanthi
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.8350

Abstract

The COVID-19 pandemic crisis has historically exerted extreme economic pressure on tourism workers in Ubud, particularly within the highly vulnerable non-star accommodation sector. This study aims to explore and analyze the dynamics of work motivation as a core element shaping post-pandemic tourism worker resilience, utilizing the conceptual framework of ERG (Existence, Relatedness, Growth) Theory. This research applies a qualitative method with a phenomenological approach, gathering data through in-depth interviews with employees and business owners in the guest house, homestay, villa, and bungalow sectors. The findings reveal an intriguing paradox: the severe threat to Existence Needs, caused by the sudden loss of income, actively reawakened a survival instinct that triggered strong work perseverance and adaptive flexibility. Furthermore, the workers' emotional stability was maintained through the fulfillment of Relatedness Needs, which are deeply rooted in the local cultural wisdom of “Menyama Braya” (brotherhood/kinship). This cultural concept created a psychological safety net and fostered profound worker loyalty despite the complete absence of financial incentives. Moreover, the crisis situation significantly stimulated Growth Needs, driving workers to adapt through role expansion (multitasking), the acquisition of new skills, and the adoption of digitalization. In conclusion, the resilience of tourism workers in Ubud is not merely a passive capacity to endure, but an active motivational transformation and a strategic effort in role renegotiation and competency enhancement amidst profound uncertainty.
An Analysis of Event Experiences (A Case Study of The Script's Satellites World Tour at Jatim Expo, Surabaya) Ni Putu Lilik Widyayanthi; Isvari Ayu Pitanatri; Ni Kadek Sri Mirayani; Putu Wira Parama Suta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5162

Abstract

This study analyzes the event experience of The Script’s Satellites World Tour at Jatim Expo, Surabaya, focusing on four key dimensions: affective engagement, cognitive engagement, physical engagement, and experiencing newness. Using a case study design with a descriptive qualitative approach, data were gathered through surveys and semi-structured interviews with five concert attendees. The findings highlight that the concert successfully delivered a memorable audience experience across all four dimensions, providing both entertainment and reflective value. Nonetheless, some weaknesses were identified, especially regarding the placement of the festival area, which limited visibility and reduced the emotional connection for certain audience members. Despite these challenges, the event effectively engaged attendees affectively, cognitively, and physically, while offering them a sense of novelty and excitement. To further improve future audience experiences, it is recommended that concert organizers assess and enhance the technical setup and venue layout to ensure better visibility and stronger engagement for all attendees.
Festival Semarapura Tahun 2025 sebagai Event Budaya dan Ekonomi Kreatif di Kabupaten Klungkung Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ni Putu Lilik Widyayanthi; Isvari Ayu Pitanatri; Ni Putu Tiya Paristha
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6749

Abstract

The Semarapura Festival is an annual cultural event organized by the Klungkung Regency Government through the Department of Tourism. The 7th Semarapura Festival in 2025 is held with the aim of strengthening local cultural identity while developing the community’s creative economy sector. This study aims to analyze the implementation of the 2025 Semarapura Festival as a cultural and creative economy event. The research method used is descriptive qualitative with a case study approach through observation, interviews, and documentation. The results show that the Semarapura Festival plays an important role as a medium for cultural preservation through traditional art performances and activities based on local wisdom, as well as serving as a platform for creative economic development for MSME actors in the culinary and craft sectors. In addition, the festival also applies environmentally friendly innovations and digital promotion strategies through social media to expand audience reach. However, challenges such as parking areas, lack of shaded spaces, and waste management still need attention to optimize the festival in the future. Overall, Semarapura Festival in 2025 succeeds in becoming a model cultural event that integrates tradition preservation, creative economy empowerment, and environmental sustainability.
Digital Transformation for Sustainable Rural Tourism: Evaluating Branding Competencies in Taro and Keliki Tourism Villages Putu Ade Wijana; I Putu Andre Adi Putra Pratama; I Gusti Ngurah Oka Widjaya; Isvari Ayu Pitanatri
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.474

Abstract

Digital transformation has become a key strategy for advancing sustainable rural tourism, yet many destinations struggle to translate digital access into effective branding outcomes. This study examines how digital branding competencies shape sustainable tourism development in two tourism villages in Gianyar, Bali, namely Taro and Keliki. Using a qualitative comparative case study approach, data were collected through in depth interviews with eighteen local stakeholders, participant observation, and a systematic audit of digital platforms. The analysis reveals that differences in digital performance are not primarily driven by technology availability but by variations in governance, human capital, and narrative coordination. Taro demonstrates an integrated digital branding model supported by institutional collaboration and clear role distribution, while Keliki exhibits fragmented practices reliant on individual initiatives. The findings highlight that sustainable digital transformation in rural tourism depends on institutionalized branding competencies rather than technical adoption alone
Co-Authors I Gusti Ngurah Oka Widjaya I Putu Andre Adi Putra Pratama Ni Kadek Sri Mirayani Ni Kadek Sri Mirayani Ni Putu Lilik Widyayanthi Ni Putu Tiya Paristha Putu Ade Wijana Putu Ade Wijana Putu Wira Parama Suta