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All Journal Toba: Journal of Tourism, Hospitality, and Destination Global Review of Tourism and Social Sciences Advances in Tourism Studies
I Gusti Ngurah Oka Widjaya
Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Komunikasi Pemasaran Aston Denpasar Hotel & Convention Center dalam Membentuk Citra Positif Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ni Putu Lilik Widyayanthi; Putu Wira Parama Suta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5211

Abstract

Aston Denpasar Hotel & Convention Center is one of the hotels located in the center of Denpasar. This hotel has the challenge of forming a positive image as a differentiator from other hotels located around Denpasar City with similar facility offerings. This study aims to analyze the marketing communication used by the hotel in forming a positive image in the community and target market. This type of research is qualitative descriptive research. Data was collected through observation, interviews and documentation. The results of the study show that Aston Denpasar Hotel & Convention Center implements a digital marketing strategy. This is realized by using a website, Instagram, collaboration with national media, collaboration with influencers in introducing products. In addition, the hotel also implements a Corporate Social Responsibility (CSR) program as one proof that the hotel cares about the surrounding community so that it can strengthen the hotel's positive image. The marketing communication implemented by Aston Denpasar Hotel & Convention Center is very good, it just still needs some improvements such as the use of storytelling in promotional content, the use of more consistent hashtags, and being more interactive in promotional activities.
Analisis Potensi Danau Ranamese sebagai Daya Tarik Birdwatching di Kabupaten Manggarai Timur I Putu Andre Adi Putra Pratama; I Gede Gian Saputra; Putu Ade Wijana; I Gusti Ngurah Oka Widjaya
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6733

Abstract

Ranamese Lake in East Manggarai Regency has a high potential as a birdwatching destination due to its rich endemic avifauna and scenic natural landscape. However, this potential has not been optimally managed, particularly in terms of interpretation, facilities, and institutional management. This study aims to analyze the potential of Ranamese Lake as a special interest tourism destination using the 4A approach (Attraction, Accessibility, Amenities, Ancillary). The research employed a combination of primary and secondary data, including non-participatory field observations, in-depth interviews with managers, local government, and community members, as well as documentation from the Natural Resources Conservation Agency (BKSDA). The results indicate that the site’s attraction is very high, with the presence of endemic bird species such as Otus alfredi, Corvus florensis, and Pachycephala nudigula, although interpretation and tourism packaging remain suboptimal. Accessibility is relatively good, but trekking paths require improvements to ensure visitor safety and comfort. Existing facilities (amenities) are limited to basic and recreational infrastructure, making the development of low-impact bird hides, interpretive boards, and educational trails essential. Regarding institutional support (ancillary), strengthening the capacity of specialist guides and establishing clear collaboration between BKSDA, local government, and the community are key to sustainable destination management. Overall, Ranamese Lake has significant potential to be developed into a conservation-based special interest tourism destination by integrating ecosystem preservation, education, and high-quality visitor experiences.
Festival Semarapura Tahun 2025 sebagai Event Budaya dan Ekonomi Kreatif di Kabupaten Klungkung Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ni Putu Lilik Widyayanthi; Isvari Ayu Pitanatri; Ni Putu Tiya Paristha
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6749

Abstract

The Semarapura Festival is an annual cultural event organized by the Klungkung Regency Government through the Department of Tourism. The 7th Semarapura Festival in 2025 is held with the aim of strengthening local cultural identity while developing the community’s creative economy sector. This study aims to analyze the implementation of the 2025 Semarapura Festival as a cultural and creative economy event. The research method used is descriptive qualitative with a case study approach through observation, interviews, and documentation. The results show that the Semarapura Festival plays an important role as a medium for cultural preservation through traditional art performances and activities based on local wisdom, as well as serving as a platform for creative economic development for MSME actors in the culinary and craft sectors. In addition, the festival also applies environmentally friendly innovations and digital promotion strategies through social media to expand audience reach. However, challenges such as parking areas, lack of shaded spaces, and waste management still need attention to optimize the festival in the future. Overall, Semarapura Festival in 2025 succeeds in becoming a model cultural event that integrates tradition preservation, creative economy empowerment, and environmental sustainability.
Crisis, Inequality, and Community Strength: Examining Dual Resilience in Tourism-Dependent Marginal Communities I Gusti Ngurah Oka Widjaya; I Putu Andre Adi Putra Pratama; Ni Kadek Sri Mirayani; Putu Ade Wijana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.458

Abstract

This study investigates how poor households in the Tanjung Benoa Traditional Village in Bali navigated the socioeconomic collapse triggered by the Covid 19 interruption of tourism. Using a qualitative case study grounded in in-depth interviews, participant observation, and thematic analysis, the research introduces the concept of Dual Resilience to explain how communities endure chronic structural marginalisation while simultaneously responding to an acute crisis. The findings show that long-term tourism dependency, limited access to productive assets, and erosion of traditional livelihood spaces intensified the shock. Households adopted four interconnected strategies, namely subsistence economic diversification, limited occupational returns to fisheries, asset based coping, and collective cooperation embedded in customary social capital. Customary institutions emerged as the most effective support mechanism, while government and industry interventions were perceived as short term. The study advances a grassroots understanding of tourism vulnerability and highlights the need for more inclusive development pathways.
Revitalizing Destination Social Responsibility through Regenerative Tourism: A Case Study of Penglipuran Village, Bali I Putu Andre Adi Putra Pratama; I Gede Gian Saputra; I Gusti Ngurah Oka Widjaya; Putu Ade Wijana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.459

Abstract

This study investigates how regenerative tourism can revitalize Destination Social Responsibility within a mature and economically successful community-based destination. Using a qualitative case study approach, data were generated through a Focus Group Discussion with ten key stakeholders representing customary leadership, tourism governance, academic expertise, and youth perspectives. The analysis reveals that Penglipuran’s long-standing commitment to Tri Hita Karana constitutes an Organic DSR model that predates contemporary responsibility frameworks. However, this foundation is increasingly undermined by an economic euphoria that erodes collective governance and by an intergenerational gap in cultural knowledge transmission. These dynamics reflect an erosion by the success paradox that remains insufficiently addressed in existing DSR scholarship. The findings show that regenerative tourism offers a practical pathway to restore Organic DSR by reorienting destination success toward measurable cultural, social, and ecological regeneration. The study’s single case focus suggests the need for comparative and longitudinal research.
Digital Transformation for Sustainable Rural Tourism: Evaluating Branding Competencies in Taro and Keliki Tourism Villages Putu Ade Wijana; I Putu Andre Adi Putra Pratama; I Gusti Ngurah Oka Widjaya; Isvari Ayu Pitanatri
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.474

Abstract

Digital transformation has become a key strategy for advancing sustainable rural tourism, yet many destinations struggle to translate digital access into effective branding outcomes. This study examines how digital branding competencies shape sustainable tourism development in two tourism villages in Gianyar, Bali, namely Taro and Keliki. Using a qualitative comparative case study approach, data were collected through in depth interviews with eighteen local stakeholders, participant observation, and a systematic audit of digital platforms. The analysis reveals that differences in digital performance are not primarily driven by technology availability but by variations in governance, human capital, and narrative coordination. Taro demonstrates an integrated digital branding model supported by institutional collaboration and clear role distribution, while Keliki exhibits fragmented practices reliant on individual initiatives. The findings highlight that sustainable digital transformation in rural tourism depends on institutionalized branding competencies rather than technical adoption alone
When High Spending Meets Low Walkability: The Accessibility Paradox in a Living Heritage Urban District Anak Agung Ayu Gita Kusuma Astuti; I Gusti Ngurah Oka Widjaya; Ni Kadek Sri Mirayani; Ni Putu Ariningsih; Ni Wayan Gita Sadhana Savitri
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.479

Abstract

This study examines the structural paradox between high tourist expenditure concentration and infrastructural accessibility constraints in the Gajah Mada Heritage Area, Denpasar. Drawing on secondary data from the 2025 Denpasar Tourist Expenditure Survey, the study analyses micro spending patterns, attraction preferences, and satisfaction with traffic conditions using descriptive and gap analysis approaches. Results reveal that retail spending accounts for 20 percent of average daily domestic tourist expenditure, with visitation to shopping zones exceeding 80 percent, confirming the area’s function as a cultural shopping district. However, 49 percent of domestic visitors report dissatisfaction with traffic congestion, indicating a critical accessibility deficit. Tourist interest in living heritage attractions significantly exceeds that of static historical sites, suggesting a shift toward performative authenticity. The findings demonstrate that spatial constraints generate implicit economic costs by limiting dwell time and consumption opportunities. Revitalization strategies must therefore prioritize walkability oriented planning to sustain economic vitality in urban heritage corridors.
Sustainable Tourism at the Edge of Biodiversity: Community Experiences in Indonesia’s Marine Protected Areas Ahmad Rapsan Jani; Putrawan Habibi; I Gusti Ngurah Oka Widjaya; Yanti Mayasari Ginting
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.77

Abstract

Marine protected areas (MPAs) in Indonesia, such as Raja Ampat and Wakatobi, have become internationally recognized for their biodiversity and as ecotourism destinations. While tourism has been promoted as a mechanism to finance conservation and generate local income, little is known about how resident communities perceive and navigate the tensions between ecological protection and livelihood needs. This study employs a qualitative research design to examine community narratives of sustainable tourism within MPAs. Data were collected through ethnographic fieldwork, participant observation, semi-structured interviews with fishermen, homestay owners, and dive guides, as well as focus group discussions with community leaders. Thematic analysis reveals that residents often view tourism as both an opportunity for economic diversification and a source of restrictions on traditional livelihoods, particularly fishing. Narratives highlight ambivalence, as communities’ articulate pride in contributing to global conservation while simultaneously voicing concerns about exclusion, inequitable benefit distribution, and cultural change. The findings underscore that sustainable tourism in MPAs cannot be reduced to visitor management or ecological indicators alone. Instead, it must incorporate local voices and participatory governance to achieve equitable and resilient conservation outcomes.
Co-Authors Ahmad Rapsan Jani Anak Agung Ayu Gita Kusuma Astuti I Gede Gian Saputra I Gede Gian Saputra, I Gede I Putu Andre Adi Putra Pratama Isvari Ayu Pitanatri Ni Kadek Sri Mirayani Ni Putu Ariningsih Ni Putu Lilik Widyayanthi Ni Putu Tiya Paristha Ni Wayan Gita Sadhana Savitri Putrawan Habibi Putu Ade Wijana Putu Ade Wijana Putu Wira Parama Suta Yanti Mayasari Ginting