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Knowledge Management and Performance: Unveiling Creativity’s Role in Higher Education for Sustainable Development Fahadha, Rizqa Ula; Maarif, Muhammad Syamsul; Yulianto, Budi
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13950

Abstract

Purpose: This study investigates the impact of knowledge management on team member performance, with a focus on the mediating role of team member creativity, within the context of higher education institutions as strategic contributors to sustainable economic development.Method: This research adopts a quantitative explanatory approach, utilizing a survey methodology that includes 100 respondents, comprising lecturers and educational staff from a university located in Central Java, Indonesia. Data were gathered through a closed-ended Likert scale questionnaire and analyzed employing the Structural Equation Modeling Partial Least Squares (SEM-PLS) method, facilitated by SmartPLS software.Result: The findings of the study reveal that knowledge management exerts a positive and significant influence on team member performance, both directly and indirectly through team member creativity as a mediating variable. Furthermore, team member creativity has been identified as a critical factor in enhancing the relationship between knowledge management and individual performance.Practical Implications for Economic Growth and Development: These results provide substantial practical implications, indicating that the implementation of effective knowledge management practices can cultivate a creative, innovative, and productive organizational culture, thereby contributing to knowledge-based economic growth within the higher education sector. This research contributes theoretically by deepening the understanding of creativity as a cognitive mechanism within the Knowledge-Based View framework, while also offering practical insights for institutional leaders to develop policies aimed at enhancing human resource capabilities.Originality/Value: This study presents an integrative model that explores the mediating role of psychological variables within a theoretical framework pertinent to the reinforcement of knowledge-based organizations in the higher education sector.
PENDAMPINGAN OPTIMALISASI DIGITAL MARKETING UNTUK MENINGKATKAN BRAND AWARENESS DESA WISATA WANUREJO BOROBUDUR Rizqa Ula Fahadha; Sutarto Sutarto
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.4047

Abstract

This community service activity was carried out with the aim of optimizing the implementation of digital marketing to increase the brand awareness of Wanurejo Tourism Village as a highly competitive, community-based tourism destination. The main issues identified were the low level of brand awareness, inconsistent digital image, and content quality that has not yet been able to optimally represent the uniqueness and potential of the village. This activity was conducted through a phased content marketing approach over three years, with stages of optimization, evaluation, and strategy consolidation. The methods used included technical training, narrative content production, participatory observation, and data-based evaluation using social media analytics. The results showed that an adaptive, data-driven digital marketing strategy focused on relevant and engaging content can increase audience reach, improve the village’s digital image perception, and strengthen community participation in tourism promotion. The conclusion of this activity highlights the importance of integrating structured content strategies with the strengthening of local capacity to support the sustainable, independent promotion of the tourism village.
Model of the Impact of Knowledge Management, Innovation, and Competitiveness on the Performance of Technical Vocational Higher Education Rizqa Ula Fahadha; Muhammad Syamsul Maárif; Budi Yulianto
International Journal of Enterprise Modelling Vol. 20 No. 2 (2026): May: Enterprise Modelling
Publisher : International Enterprise Integration Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/int.jo.emod.v20i2.134

Abstract

This research investigates the impact of knowledge management, competitiveness, and innovation on the performance of civil servant personnel within the Applied Undergraduate Program at T University. Driven by fluctuating performance outcomes (2018–2023) and the professionalism mandates of Law Number 5 of 2014, this study addresses a critical gap by analyzing the specific mediating mechanisms of performance in technical-vocational higher education. Using a census method, data were collected between August and October 2024 through interviews with assessors and managers, complemented by objective performance appraisals from 2023. Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS revealed that knowledge management significantly enhances innovation and competitiveness. Furthermore, innovation significantly drives personnel performance, whereas the direct effects of knowledge management and competitiveness were insignificant. Indirectly, knowledge management improves performance solely through innovation, acting as a mediator rather than through competitiveness. The novelty of this research lies in empirically demonstrating that, in highly regulated vocational education environments, knowledge assets translate into tangible performance only when strictly channeled through innovative practices. Theoretically, this extends the knowledge-based view by isolating innovation as the critical mediator for civil servant performance. Practically, university administrators and policymakers must prioritize knowledge-sharing initiatives that directly stimulate innovation to meet academic and bureaucratic targets, rather than focusing primarily on individual competitiveness.