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Integrated Framework to Enhance Knowledge Management Capabilities: A Case Study of Vocational Institution Fahadha, Rizqa Ula; Muhammad Syamsul Maárif; Budi Yulianto
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.14880

Abstract

Knowledge management plays a crucial role in enhancing institutional competitiveness within the rapidly evolving knowledge-based economy. This study aims to formulate effective knowledge manage-ment strategies for the Applied Manufacturing Engineering Undergraduate Program at T University, which faces structural challenges, including an aging faculty demographic and audit findings indicating low competitiveness. A quantitative, descriptive-analytical approach was employed, integrating the American Productivity and Quality Centre (APQC) model, the Analytical Hierarchy Process (AHP), and the TAIDA (Tracking, Analyzing, Imaging, Deciding, Acting) framework. The APQC model assessed knowledge management maturity, AHP identified strategic priorities, and TAIDA guided scenario deve-lopment. Findings reveal four strategic priorities are developing an integrated digital platform, strengthening industry collaboration and co-creation, optimizing local and tacit knowledge, and imple-menting community-based governance. The integrated APQC–AHP–TAIDA approach improved knowl-edge flow efficiency, bridged intergenerational gaps, and enhanced competitiveness through adaptive go-vernance. The study concludes by recommending a digital evaluation model for curriculum and research partnerships, as well as human resource regeneration policies oriented toward sustainable vocational knowledge management.
PENDAMPINGAN OPTIMALISASI DIGITAL MARKETING UNTUK MENINGKATKAN BRAND AWARENESS DESA WISATA WANUREJO BOROBUDUR Rizqa Ula Fahadha; Sutarto Sutarto
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.4047

Abstract

This community service activity was carried out with the aim of optimizing the implementation of digital marketing to increase the brand awareness of Wanurejo Tourism Village as a highly competitive, community-based tourism destination. The main issues identified were the low level of brand awareness, inconsistent digital image, and content quality that has not yet been able to optimally represent the uniqueness and potential of the village. This activity was conducted through a phased content marketing approach over three years, with stages of optimization, evaluation, and strategy consolidation. The methods used included technical training, narrative content production, participatory observation, and data-based evaluation using social media analytics. The results showed that an adaptive, data-driven digital marketing strategy focused on relevant and engaging content can increase audience reach, improve the village’s digital image perception, and strengthen community participation in tourism promotion. The conclusion of this activity highlights the importance of integrating structured content strategies with the strengthening of local capacity to support the sustainable, independent promotion of the tourism village.
Model of the Impact of Knowledge Management, Innovation, and Competitiveness on the Performance of Technical Vocational Higher Education Rizqa Ula Fahadha; Muhammad Syamsul Maárif; Budi Yulianto
International Journal of Enterprise Modelling Vol. 20 No. 2 (2026): May: Enterprise Modelling
Publisher : International Enterprise Integration Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/int.jo.emod.v20i2.134

Abstract

This research investigates the impact of knowledge management, competitiveness, and innovation on the performance of civil servant personnel within the Applied Undergraduate Program at T University. Driven by fluctuating performance outcomes (2018–2023) and the professionalism mandates of Law Number 5 of 2014, this study addresses a critical gap by analyzing the specific mediating mechanisms of performance in technical-vocational higher education. Using a census method, data were collected between August and October 2024 through interviews with assessors and managers, complemented by objective performance appraisals from 2023. Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS revealed that knowledge management significantly enhances innovation and competitiveness. Furthermore, innovation significantly drives personnel performance, whereas the direct effects of knowledge management and competitiveness were insignificant. Indirectly, knowledge management improves performance solely through innovation, acting as a mediator rather than through competitiveness. The novelty of this research lies in empirically demonstrating that, in highly regulated vocational education environments, knowledge assets translate into tangible performance only when strictly channeled through innovative practices. Theoretically, this extends the knowledge-based view by isolating innovation as the critical mediator for civil servant performance. Practically, university administrators and policymakers must prioritize knowledge-sharing initiatives that directly stimulate innovation to meet academic and bureaucratic targets, rather than focusing primarily on individual competitiveness.
Knowledge Management Strategies for Enhancing Competitiveness: Case Studies of Applied Bachelor of Manufacturing Engineering Programs at a Manufacturing Polytechnic Rizqa Ula Fahadha; Muhammad Syamsul Maárif; Budi Yulianto
BACA: Jurnal Dokumentasi dan Informasi Vol. 47 No. 1 (2026): BACA: Jurnal Dokumentasi dan Informasi (June)
Publisher : Direktorat Repositori, Multimedia, dan Penerbitan Ilmiah - Badan Riset dan Inovasi Nasional (BRIN Publishing)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/baca.2026.11073

Abstract

Knowledge management has a crucial role in higher education institutions to achieve competitive advantages, spur innovation, and adapt to changes that occur in the industry. In the Applied Bachelor of Manufacturing Engineering Program at a polytechnic, the application of good knowledge management significantly improves the professionalism and ability of the graduates. However, the program faces demographic challenges: more than half of its teachers are aged 50 and over, and the results of the Internal Quality Audit (AMI) show that its competitiveness is still low. This issue raises concerns about the loss of core knowledge as well as the sustainability of undocumented knowledge transfer. This study aims to find these obscure areas as well as design a knowledge management strategy by combining AMI methods and Knowledge Management Capability Assessment (KMCA) to assess the state of the organization. Actor analysis was carried out using Interpretive Structural Modeling (ISM), and strategy priorities were prepared using the Analytical Hierarchy Process (AHP) Method, which involved 12 experts (from academia and practitioners). The results of the KMCA assessment indicate that the organization's current capabilities are 2.5 out of 5, confirming the high uncertainty arising from knowledge management systems that still depend on individuals. Based on the weighting of AHP, this study proposes four main strategies io mitigate these uncertainties: (1) the development of integrated digital platforms to support higher education management (51.3%), (2) increasing the integration of industrial knowledge (51.7%), (3) optimizing local knowledge (49.9%), and (4) implementing community-based knowledge management strategies (50.6%). As a follow-up, future research should focus on developing evaluation models to assess the effectiveness of digital platforms and on exploring the use of knowledge to align curriculum with industry needs.
Integrated digital literacy, IoT deployment, and digital marketing for the competitiveness of smart agricultural villages Rizqa Ula Fahadha; Sutarto
Transformasi: Jurnal Pengabdian Masyarakat Vol. 21 No. 2 (2025): Transformasi Desember
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v21i2.14340

Abstract

[Bahasa]: Kemajuan teknologi digital menawarkan peluang baru bagi sektor pertanian; namun, petani di Desa Sukamaju, Kabupaten Bandung, terus menghadapi keterbatasan akses dan kapasitas dalam memanfaatkan perangkat Internet of Things (IoT) dan platform pemasaran digital. Inisiatif pengabdian masyarakat ini diimplementasikan menggunakan pendekatan Penelitian Aksi Partisipatif (PAR) untuk memastikan bahwa petani bertindak sebagai pencipta bersama yang aktif, bukan penerima pasif. Intervensi tersebut terdiri dari pelatihan produksi berbasis IoT yang terstruktur, peningkatan kapasitas pemasaran digital, dan pendampingan berulang yang didukung oleh evaluasi pra-uji dan pasca-uji. Hasil menunjukkan peningkatan substansial dalam literasi digital dan kemampuan operasional, dengan skor rata-rata meningkat dari 48,6 menjadi 81,3. Di luar literasi, program ini menghasilkan peningkatan pendapatan penjualan sebesar 23% dan pengurangan penggunaan air irigasi sebesar 18%, menunjukkan peningkatan baik dalam akses pasar maupun efisiensi sumber daya. Strategi partisipatif lebih lanjut mengurangi kendala infrastruktur lokal dengan mengintegrasikan penggunaan perangkat bersama, modul pelatihan offline, dan mekanisme dukungan berbasis masyarakat. Hasil ini menunjukkan bahwa integrasi aplikasi IoT dan pemasaran digital memberikan landasan yang terukur untuk keberlanjutan pedesaan jangka panjang dan daya saing di sektor pertanian. Kata Kunci: Internet of Things, literasi digital, pemberdayaan masyarakat, pemasaran digital, smart farming [English]: Advances in digital technology offer new opportunities for the agricultural sector; however, farmers in Sukamaju Village, Bandung Regency, continue to face limited access and capacity in utilizing Internet of Things (IoT) devices and digital marketing platforms. This community service program was implemented using the Participatory Action Research (PAR) approach to ensure that farmers act as active co-creators rather than passive recipients. The intervention comprises structured IoT-based production training, digital marketing capacity-building, and repetitive mentoring, all supported by pre- and post-test evaluations. Results showed substantial improvements in digital literacy and operational ability, with the average score increasing from 48.6 to 81.3. Beyond literacy, the program led to a 23% increase in sales revenue and an 18% reduction in irrigation water usage, demonstrating improvements in both market access and resource efficiency. Participatory strategies further reduce local infrastructure constraints by integrating the use of shared devices, offline training modules, and community-based support mechanisms. These results demonstrate that integrating IoT applications and digital marketing provides a measurable foundation for long-term rural sustainability and competitiveness in the agricultural sector. Keywords: Internet of Things, digital literacy, community empowerment, digital marketing, smart farming
Knowledge Management and Performance: Unveiling Creativity’s Role in Higher Education for Sustainable Development Rizqa Ula Fahadha; Muhammad Syamsul Maarif; Budi Yulianto
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025): May - August
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13950

Abstract

Purpose: This study investigates the impact of knowledge management on team member performance, with a focus on the mediating role of team member creativity, within the context of higher education institutions as strategic contributors to sustainable economic development.Method: This research adopts a quantitative explanatory approach, utilizing a survey methodology that includes 100 respondents, comprising lecturers and educational staff from a university located in Central Java, Indonesia. Data were gathered through a closed-ended Likert scale questionnaire and analyzed employing the Structural Equation Modeling Partial Least Squares (SEM-PLS) method, facilitated by SmartPLS software.Result: The findings of the study reveal that knowledge management exerts a positive and significant influence on team member performance, both directly and indirectly through team member creativity as a mediating variable. Furthermore, team member creativity has been identified as a critical factor in enhancing the relationship between knowledge management and individual performance.Practical Implications for Economic Growth and Development: These results provide substantial practical implications, indicating that the implementation of effective knowledge management practices can cultivate a creative, innovative, and productive organizational culture, thereby contributing to knowledge-based economic growth within the higher education sector. This research contributes theoretically by deepening the understanding of creativity as a cognitive mechanism within the Knowledge-Based View framework, while also offering practical insights for institutional leaders to develop policies aimed at enhancing human resource capabilities.Originality/Value: This study presents an integrative model that explores the mediating role of psychological variables within a theoretical framework pertinent to the reinforcement of knowledge-based organizations in the higher education sector.