M. Afriansyah
Universitas Qamarul Huda Badaruddin

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Application of Social Media Technology in Digital Tourism Marketing: A Case Study of Instagram and TikTok Usage M. Afriansyah; Valian Yoga Pudya Ardhana; Joni Saputra
Bigint Computing Journal Vol 3 No 1 (2025)
Publisher : Ali Institute of Reseach and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/bigint.v3i1.1056

Abstract

Bunut Baok Village in Central Lombok Regency offers a stunning tourist destination with beautiful natural views and waterfalls. However, the popularity of this tourist attraction is still low, both among local and foreign tourists, because it is not widely known. Researchers took the initiative to utilize social media platforms Instagram and TikTok as promotional tools to introduce the Bunut Baok Tourism Village. By creating official accounts on these two platforms, information regarding the tourist attractions of Bunut Baok Village can continue to be updated and accessed by a wider audience. Instagram and TikTok, with their various features and the newest trends, are very effective in assisting promotional activities. Through interesting and interactive content, user interest in Bunut Baok Tourism Village can be increased, thereby expanding the reach of promotions and attracting more visitors. This research uses the waterfall method and aims to examine the use of Instagram and TikTok as digital promotional strategies to increase the popularity and number of visits to Bunut Baok Tourism Village. It is hoped that the results of this research can make a real contribution to the development of local tourism by optimizing social media as an effective and efficient promotional tool.
MENINGKATKAN KEMAMPUAN MEMBACA HURUF HIJAIYAH PADA ANAK USIA DINI MELALUI ANIMASI 2D MENGGUNAKAN FRAME BY FRAME Irawan; M. Afriansyah; AHMAD FATONI DWI PUTRA
Breakthroughs In Informatics, Networking, Algorithms, Research, And Yield (BINARY) Vol. 1 No. 1 (2025): Genesis of Innovation in Informatics and Networking
Publisher : Breakthroughs In Informatics, Networking, Algorithms, Research, And Yield (BINARY)

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media animasi dua dimensi terhadap peningkatan kemampuan membaca huruf hijaiyah pada anak usia 5–7 tahun di TPQ Al-Ijtihad, Dusun Gunung Komak, Desa Setiling. Metode yang digunakan adalah pendekatan kuantitatif dengan desain pre-test dan post-test kepada 21 anak kelompok A. Media pembelajaran yang digunakan berupa video animasi dua dimensi yang dibuat menggunakan aplikasi Canva dan ditayangkan selama empat hari dalam proses pembelajaran. Hasil pre-test menunjukkan rata-rata skor sebesar 37,47% (kategori Tidak Mampu), sedangkan hasil post-test meningkat menjadi 79,67% (kategori Mampu). Selain itu, 80% anak masuk dalam kategori Berkembang Sesuai Harapan (BSH) dan Berkembang Sangat Baik (BSB), yang menjadi indikator keberhasilan penelitian. Dengan demikian, penggunaan media animasi dua dimensi terbukti efektif dalam meningkatkan kemampuan membaca huruf hijaiyah pada anak usia dini.